Jelt launched in February 2014, out of a little office in Bozeman, Montana. Jelt’s Owner and Inventor, Jen Perry, started Jelt out of pure necessity. As a professional recreationalist, she hated wearing belts, but knew she needed to keep her expensive jeans from sagging. Jelt quickly morphed into the perfect belt for hiking, biking, golfing, skiing, traveling and for everyday use.