LaBella Intimates, located in Winter Park and Sarasota, Florida, is owned and created by a European-born businesswoman, Santa LaBellman, La Bella Intimates is one of the top specialty lingerie stores specializing in quality, fit and price. Santa, also known as "The Bra Whisperer," believes that most women do not know how to select the right size bra to fit their shape so she offers complimentary bra fittings for all her customers.