Jewelry is in my genes. As one of the owners of LaRog Brothers, I'm proud to be the fourth generation in this family-owned jewelry business. I literally grew up at our family's jewelry store on 82nd and Foster in Portland, learning the business from Dad. In time, I went from sweeping the sidewalk and cleaning the glass showcases to traveling to diamond cutting centers around the world. Today, being in the stores is still about the most fun I can imagine. You'll find me at a LaRog store every day, because I love what I do. For me, it's not just about making customers. It's about making friends and making people happy.