Whether it’s a struggling startup, a turnaround situation, or established companies, the management team needs to be accountable for solid execution and results of the company’s performance. All owners of the company are owed this; investors, equity partners, shareholders, and employees. Claims that Q-Q growth should happen automatically for the right product(s) in the right market(s) as long as you execute consistantly fall short of expected results. Markets are extremely difficult to break into, whether they are growing, existing or creating new ones. In addition, it’s even tougher to then maintain that market share and revenue growth. It’s not just the product that does this, it’s the entire set of issues of every organization that needs very strategic steps; creatively planned and tightly managed in order to execute on all cylinders to achieved expected results of the board, investors, employees and shareholders.
At Linear Growth Consulting LLC, we break down these issues in three industry-proven, basic steps with the outcome leading to quarterly, linear revenue growth that is in-line with the respective market economic growth (~7-15%) along with the necessary, additional increases in gross margins (~1-3%).