The online reputation of your business is your most valuable asset when it comes to online marketing. Its online marketing and management is too important to leave to chance. Don’t take it for granted until it is damaged. Currently, it is easy for anyone to post a review about you or your business on the web, good and bad. There are numerous sites that allow anyone to say whatever they wish about your business or service. If it’s a negative review, it can seriously hurt you. If it’s positive, it can bring you new customers.