Are you ready for a breakout year in 2021? If you're wondering if it's a good time to update or redesign your website this is your flashing neon sign! Get a non-biased, no-strings attached evaluation.
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A customer journey map is a crucial component of your ability to satisfy your current customers, bring in new ones, and be ready for whatever the future brings. This is how you can understand your customer better and create a customer journey map that works from our Chief Marketing Aficionado: https://hubs.ly/H0vVMVC0
LINKEDIN.COM
Creating an Effective Customer Journey Map
When you’re shopping for an agency, you need to know that your company and your brand are in good hands. After all, you’re hiring an agency to solve a problem — lack of bandwidth or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for. https://hubs.ly/H0w6xhK0
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How to Tell if a Marketing Agency is a Good Fit for Your Organization - Madison Taylor Marketing
One of the most important aspects of website design is taking into account how the user will navigate around your site. This includes navigation within a page, navigation from page to page, and navigation between your site and outside links. It’s a delicate balance and one that many website designers struggle with. Learn how to overcome this and other common website design mistakes here: https://hubs.ly/H0vVMSC0
We excel in every phase of the marketing process, from research and planning to campaign execution and analytics. We won’t pigeonhole you — every strategy and solution we offer is conceived from the ground up to be unique to your organization.
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Everyone in your organization should have the same goal — the success of the company. Unfortunately, not everyone agrees on how to make that happen. That’s where conflict arises — and where we come in. Our proven consultants have navigated the most hazardous waters and are ready to provide actionable solutions that work. See what we're capable of: https://hubs.ly/H0vVvQt0
If you start to analyze your customers through the lens of personality, rather than just demographics, you’ll start to notice trends in the kind of people who use your product most. Psychographic categories span ages, incomes, and job titles in a way that buyer personas simply can’t address on their own. Read on for an article from our Chief Marketing Aficionado:
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LINKEDIN.COM
What's Quantitative Psychology and How Can It Help You Market Better
Will 2020 see a return to marketing as normal? Not likely. So how can we, as marketers, adapt to what may become the new norm?
1. Move toward a results-driven approach.
2. Become even more agile and adapt quickly.
3. Embrace the digital transformation as many organizations move online.
4. Make the old and new ways of working mesh as seamlessly as possible.
5. Continue to evolve brand values and messaging to the needs and experiences of consumers.
For assistance with alignment, planning, or strategy reach out to the experts -- we're happy to help. https://hubs.ly/H0vW3d70
It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? And how do you quantify that loyalty? We’ve got some ideas. https://hubs.ly/H0w6xms0
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Measuring & Growing Customer Loyalty - Madison Taylor Marketing
What makes your top ten list of marketing mishaps? In the current climate, we definitely have to add cutting too far back on marketing spend and either not showing enough personality or being inauthentic and out of touch with your audience. What are some of your top marketing mishaps? Let us know below. https://hubs.ly/H0vV_bn0
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What mistakes would your list include?
We develop websites that offer not only the best in custom design, user interface (UI), and user experience (UX) but build them using a flexible modular elements approach that makes updates so simple that anyone can handle it. Stop believing that a next-level website has to be complicated and takes a year to complete. This is how it's done: https://hubs.ly/H0vWc2c0
Why is sales and marketing alignment so important for your company? Because it will save time, money, and headache, while making your company more efficient. In fact, Reachforce found that businesses are 67% better at closing deals when sales and marketing work together. https://hubs.ly/H0vV_8r0
Integrated marketing is starting to come into its own in a major way. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it. https://hubs.ly/H0xLzSP0
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Checklist For an Integrated Marketing Campaign - Madison Taylor Marketing
Now more than ever, for businesses to survive and thrive, online content and messaging has to rise above all of the noise. Content strategists, social media experts, and copywriters will be playing even bigger roles to help your business stand out, stay genuine, and resonate with your customers. See how a unified brand and powerful messaging helped one of our clients and could help you: https://hubs.ly/H0xzJ_P0
The mistake marketers are making is that they aren’t considering the buyer’s journey. The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care. https://hubs.ly/H0xLh0v0
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How Understanding the Buyer's Journey Can Help You Stand Out - Madison Taylor Marketing
This week we're listening to another martastic episode of MarTech Podcast where they talk about how companies can leverage machine learning and artificial intelligence to spark expedited growth. Featuring Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. Listen along: https://hubs.ly/H0xzGfN0
When you become a client, we work as an extension of your organization -- in constant communication and working directly with you to achieve real results. https://hubs.ly/H0xzG8C0
**Warning, graphic website content** In honor of Halloween tomorrow, we want to find the scariest website on the web. Sure you can go to https://hubs.ly/H0xzFt40 or whatever this is https://hubs.ly/H0xzkQH0 but our personal favorite is one that has risen to the status of a meme.
Avert your eyes from the scariest website we’ve seen: https://hubs.ly/H0xzJSh0.
If you're brave enough, drop the scariest website you've had the displeasure of viewing in the comments below.
If you were planning on traveling to a big conference or seminar this year, chances are good that you’re going to have to watch it online instead. Here’s how to get the most out of those online events. https://hubs.ly/H0C6XD00
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Shifting from Events to Virtual - How to Make the Most of Webinar - Madison Taylor Marketing
Tracking the customer journey has become more complicated in recent years, given the fragmentation of the digital space. With so many potential touchpoints, it’s challenging to establish which points of contact made a difference on the path to a purchase. A customer journey map serves to address this challenge. In this article, we’ll explain what you need to know to build one. https://hubs.ly/H0CfqmM0
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Creating a Better Customer Journey Map - Madison Taylor Marketing
Marketing has always been a balancing act. Your strategy has to be constantly changing, evolving to meet the shifting needs of your customers, your company, and the world at large. Never has this been driven home so powerfully as during the current COVID-19 crisis, when massive economic upheaval has forced thousands of companies to rethink the way they do business.
One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.
https://hubs.ly/H0C6_fp0
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Marketing Mishaps — 8 Big Mistakes You Might Be Making - Madison Taylor Marketing
80 percent of customers are more likely to buy from a company that offers personalized experiences. But more people want their personal and behavioral data kept private, right? On the contrary, 90 percent of customers are willing to share extra behavioral data if that data makes their buying experience better. Personalization is not only appreciated but it drives results. See how: https://hubs.ly/H0C6XCw0
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How Personalization is Driving Results - Madison Taylor Marketing
Most CMOs understand the benefits of A/B testing — however, the experimental nature of marketers tends to be underutilized. With access to the necessary tools and proven results, why are brands failing to improve their testing practices? If you want to transition your advertising strategy to include experimentation, here are some things to consider. https://hubs.ly/H0CftK90
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The Benefits of Experimental Advertising - Madison Taylor Marketing
Here's a new take on martech! Let's listen along with Martech Stacked by ContentCal featuring Vic Miller to learn if choosing the lesser-known martech tool could actually be a better option. https://hubs.ly/H0C6-TJ0
According to the Harvard Business Review, 73% of today’s consumers confirm they use more than one channel during a shopping journey. These same omnichannel customers are also more likely to recommend the brand, leading to more sales and increased profits. If you want to see incredible results, you need to start working with the experts dedicated to your organizational success: https://hubs.ly/H0DSj130
By now, everyone on the internet has heard some version of the story about Reddit stock traders taking on billion-dollar hedge funds, all revolving around the stock for the ailing video game retailer Gamestop (GME). But what actually happened? And how did a disorganized group of investors manage to put pressure on some of the wealthiest organizations in the world? https://hubs.ly/H0GrLST0
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60-Second Read: How Social Media Took On the Stock Market - Madison Taylor Marketing
Blockbuster acquisitions tend to beget questions about who’s going to buy whom next. The latest Slack acquisition could be a harbinger of a new wave of consolidation in the category of enterprise software—companies that sell software and services to other businesses. Let’s see who could be next: https://hubs.ly/H0DS5nQ0
THEINFORMATION.COM
After Slack Deal, Dropbox, Box, MongoDB Could Be Next Acquisition Targets
Have you taken a good hard look at your brand perception recently? Brand equity is an essential piece of establishing a successful brand. It allows you to own a greater mind and market share of the space your business occupies. If you want to be at the top of your customers' mind read this: https://hubs.ly/H0DStpv0
The foundation of brand authenticity is remembering why you created your business in the first place — to solve a problem, fill a need, or serve a specific purpose in the world. It’s essential to own and convey that purpose when speaking to your customers. Here's how to start making your brand more authentic: https://hubs.ly/H0DWyMT0
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How to Build an Authentic Brand - Madison Taylor Marketing
Last year, advertisers spent $40 billion on Facebook — the king of the social media advertising world and the second-largest digital ad platform on the entire web (behind Google). Marketers are increasing their social ad spend every quarter. So how do you stand out from the crowd? Take a look: https://hubs.ly/H0DSh-Y0
