The secret to combating bad reviews is making sure you're getting enough good ones. Don't be shy, if your customers are happy, ask them for a review. If they aren't...well, that's another video down the road.
https://youtu.be/twowX2I6-a0
YOUTUBE.COM
Getting Good Reviews Online for Facebook and Google
People overestimate the impact of organic reach when you're trying to communicate on a mass market scale. Always look at the population density of the area you are trying to penetrate, then compare your organic reach. Chances are, you aren't getting too far and the people you're hitting are those who already know you. To reach new networks it usually takes an ad spend. If you don't have much budget for ads, focus on engaging on the platform with your followers and other businesses.
#marketing #alaska #washington #oregon #montana #marketingtips #smallbusiness #digitaladvertising #fairbanks #anchorage #advertising #campaigns #digitalmarketing #agencylife #onlineads #polson #googleads #facebookads #marketinglessons #marketingstrategy #marketingtips #marketingagency #marketingonline #marketing101 #marketingideas #marketing101 #marketingconsultant #marketingstrategies #marketingtools #marketingsocial
Weird can be good if done properly. A photo realistic Mammoth wearing a suit with human hands is borderline horror movie stuff. Buuuuuuuut, we get LOTS of comments about the big guy so we keep using him. Even if it creeps our designer out.
#marketing #alaska #washington #oregon #montana #marketingtips #smallbusiness #digitaladvertising #fairbanks #anchorage #advertising #campaigns #digitalmarketing #agencylife #onlineads #polson #googleads #facebookads #marketinglessons #marketingstrategy #marketingtips #marketingagency #marketingonline #marketing101 #marketingideas #marketing101 #marketingconsultant #marketingstrategies #marketingtools #marketingsocial
Very few companies have the capacity to overload their audience. Don't stress about posting too much. Remember, due to the algorithm, you're seeing your posts more than most. It's the helpful talker that gets the sale so keep talking.
#marketing #alaska #washington #oregon #montana #marketingtips #smallbusiness #digitaladvertising #fairbanks #anchorage #advertising #campaigns #digitalmarketing #agencylife #onlineads #polson #googleads #facebookads #marketinglessons #marketingstrategy #marketingtips #marketingagency #marketingonline #marketing101 #marketingideas #marketing101 #marketingconsultant #marketingstrategies #marketingtools #marketingsocial
Our own lead flow looks something like this. Ads->Consults->Discovery->Proposal->Client->Check Ins->Repeat.
In the middle of that they get on two separate lists, one for nurturing a lead and one for our active clients (WHO ARE AMAZING!)
#marketing #alaska #washington #oregon #montana #marketingtips #smallbusiness #digitaladvertising #fairbanks #anchorage #advertising #campaigns #digitalmarketing #agencylife #onlineads #polson #googleads #facebookads #marketinglessons #marketingstrategy #marketingtips #marketingagency #marketingonline #marketing101 #marketingideas #marketing101 #marketingconsultant #marketingstrategies #marketingtools #marketingsocial
Marketing is a glorious experiment. Check out our YouTube video on how the process of elimination and experimentation are keys to successful marketing strategies. Not every business is the same and your marketing shouldn't be one-size fits all.
https://youtu.be/fqfXlOSDSLc
#marketing #alaska #washington #oregon #montana #marketingtips #smallbusiness #digitaladvertising #fairbanks #anchorage #advertising #campaigns #digitalmarketing #agencylife #onlineads #polson #googleads #facebookads #marketinglessons #marketingstrategy #marketingtips #marketingagency #marketingonline #marketing101 #marketingideas #marketing101 #marketingconsultant #marketingstrategies #marketingtools #marketingsocial
YOUTUBE.COM
Marketing and Advertising are Expirements
The silver bullet in marketing is a myth. There are gurus and experts who'll talk about their ONE system but it's a bunch of hooey. Marketing isn't a one-size fits all industry. Every business, market, demographic, or service takes a different approach.
https://youtu.be/8ZPia3ijqP4
YOUTUBE.COM
No Silver Bullets In Advertising
Perfection is the enemy of execution. Here we discuss why waiting for everything to be perfect, whether it's timing or design, is delaying your results. Remember, what's on social media lives today and dies tomorrow.
https://youtu.be/xIZ_Ea0JeSM
#marketingagency #marketingonline #marketing101
YOUTUBE.COM
Don't Wait for Perfect in Your Advertising or Marketing
We often recommend people start with search and then follow it up with this handy, dandy technique called re-targeting. It allows you to be the stalker....we mean helpful follower...across the internet.
https://youtu.be/AErZ8_OC3tY
YOUTUBE.COM
Retargeting Your Advertising is Step #2
Sometimes you find out you were featured on a website two years ago and three years after you created the thing that got you on that website. This is the power of creating good work and putting it out into the world.
...and then you share it on social to create EVEN more conversation! 😁
https://www.masstransitmag.com/bus/video/12394577/macs-transit-alaskan-bus
MASSTRANSITMAG.COM
MACS Transit - Alaskan Bus
The multi-platform approach allows you to build credibility with your audience. And here's the real secret...it's easier than you think with the proper tools!
https://youtu.be/l0H-0H3_AAE
YOUTUBE.COM
A Multi Platform Approach to Marketing
Something is always better than nothing. It's okay if it's a trickle but the business that truly goes dark allows it's competitor to gain the advantage. If you're working on a shoestring budget, post more frequently to get the awareness you want.
https://youtu.be/i8S-S2r_Njo
YOUTUBE.COM
Never Stop Your Marketing
If you're just starting out, start with search! Google is the modern day yellow page. The users are high intent, meaning they are ACTIVELY looking for your product or service. It's the cheapest and most effective place to start. It's not everything but it's the perfect first step.
https://youtu.be/j_2I2Kta6Fg
YOUTUBE.COM
Start Your Advertising With Search Ads
You may have seen this in the mail already. We can’t help but give a shout out to Kaitlin, our designer, who figured out how to tie the Prospector’s giant yellow bags into this awesome print piece. The sale may be over but this design lives on in our list of cool stuff she’s made.
That little film fest we threw last year is getting a part 2! We had to change the name but deadline is looming for submission and we are hoping to have enough films for a virtual February Fest! Also, we designed this totally boss flyer for it.
Check it out at verygoodfilmfest.com
HAPPY NEW YEAR! This is our office bear. He accurately reflects the excitement we have for the upcoming year. Our mammoths don’t look nearly as excited as this guy.
It warms our winter heart when people are thrilled with our work!
BAGELSANDBREWAK.COM
Check out our Menu
Bagels & Brew
December 30, 2020 at 4:26 PM ·
Time to Wake UP with Bagels & Brew!
If you pause or take down your spend in search advertising, be careful you're not making a mistake at the same time. Always command your name. It's not expensive but super critical.
#fairbanksalaska #mammothmarketing #anchorage #onlinemarketing #alaskans #smallbusinessmarketing #alaskanmarketing
We've been running into companies who haven't claimed or know how they should manage their Google Business listing. This little things is a key feature to online awareness and driving traffic. If you need a deep dive, let us know.
Book recommendation! Wizard of Ads by Roy Williams is one of the best books we've read about copywriting. It's one of the first that Tyler read early in his marketing path and has remained influential in nearly every ad we produce. Pick it up if you're just starting, it'll shape the way you write.
Why are we here? Well, nearly everyone here loves communicating, solving problems for people and being creative. Marketing is a complex gig, but it's a fun one that our entire crew enjoys.
A lot of people bristle at the idea of putting themselves on video. It can be nerve wracking at first, but you'll get better and better over time. Do it enough and you'll wake up one day and not even need a script. Practice makes perfect.
Consistency in marketing is very hard to achieve, that's why we batch our own content. For instance this post was written months ago, this video was recorded and edited a month or so as well. But if you can take a few hours and just crank through your content, that boulder will be off your back and then you can focus. Every business owner we've met would LOVE to have more focus time.
Advertising is fragmented right now and if you serve a diverse demographic you may have to hop around when it comes to your media platforms. Look at your customer base, make the best decision you can with the data you have and test, test, test. Eventually you'll find traction.
Brand lift is very real. If you're seen on multiple platforms you'll find that people know, like and trust your brand more. That's why we recommend either running ads simultaneously on a couple platforms, follow specific people around with retargeting, or hopping platforms to give the illusion of being everywhere.
