LEARN ABOUT HOW IMPORTANT GOOGLE MY BUSINESS IS AND WHY IT CAN GET YOU MORE LEADS THAN YOUR WEBSITE.
https://www.marketyourcorp.com/south-florida-internet-marketing-services/google-my-business-optimization-service/
https://www.marketyourcorp.com/seo/position-your-business-to-take-center-stage-online-during-an-economic-decline/
MARKETYOURCORP.COM
Position Your Business to Take Center Stage Online During an Economic Decline
https://www.marketyourcorp.com/seo/position-your-business-to-take-center-stage-online-during-an-economic-decline/
MARKETYOURCORP.COM
Position Your Business to Take Center Stage Online During an Economic Decline
https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19 #marketing #directmarketing #marketingcompany #marketingconsultant #adagency #digitalmarketingagency #digitalmarketingexpert
BLOG.GOOGLE
COVID-19: $800+ million to support small businesses and crisis response
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis. Use your local business profiles, website, and Schema markup to provide the latest information to those searching for your business.
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online.
For local businesses, often it’s a directory listing, not your website if you have one, that’s the first thing your customers will see in Search. Be sure to update your Google My Business listings to highlight how your business operations may have changed during this time.
Businesses need to work on modifying their store hours on their key profiles (like GMB [Google My Business] and Yelp) as well as their messaging regarding what they’re doing about COVID-19 via Posts or descriptions in their GMB profile.
Review your listings across Google My Business, Bing Places as well as other directories such as Yelp and TripAdvisor where customers find you. And don’t forget about social, too. Update your Facebook page and other social profiles.
Google has deployed its AI assistant, Duplex, to confirm business hours so that they’re accurate within Maps and Search. However, you don’t have to wait for Google to get in contact with you: you can manually update your hours of operation, or even list your business as temporarily closed, through Google My Business.
Create local Posts. GMB listing owners and managers can create Google Posts to keep customers informed on the status of their business. These posts can show up in Search and Maps and are live for seven days. Posting at regular intervals will make customers more confident that the information they’re seeing is still relevant.
Creat custom pop-up messaging to convert import statements regarding anything in particular you want your customers to know about.
Create branded social posts to educate your clientele. Get creative or hire an agency like marketyourcorp.com to help you manage your messaging.
FAQ pages. Many brands, and especially local businesses such as restaurants, need to address common questions regarding how their business practices are adapting to restrictions due to COVID-19.
For example, FAQ sections might detail who comes into contact with your products, how your workflow has changed to emphasize safety and policy changes regarding existing purchases. The FAQ section is also a good place to explain any changes in your offerings or expected fulfillment delays.
Dedicated pages for COVID-19. For businesses that are significantly impacted by the crisis, it may be necessary to explain how you’re adapting on a dedicated page or right on your homepage. Larger brands can also use the media/PR sections of their site for this purpose. In your statement, outline the situation for your customers and keep this information up-to-date.
If anyone needs any special statements via pop-up on their websites, I have a fast and easy way to implement them. Message me for details.
Thanks for the #swag #google great being a #googlepartner for so many years #googlebike
The coronavirus pandemic has changed consumer behavior. Face-to-face transactions and in-person conversations have transformed into curbside services, online orders, and phone conversations. Businesses witnessed a 61% increase in calls from Google My Business during the pandemic.
Many businesses were completely closed, while some were partially closed during lockdowns. When businesses started to reopen in May 2020, customers were eager to reach out to businesses. Google My Businesses is the ideal way to find whether a business is reopened or changed its opening hours. This is the main reason for the GMB call volume surge.
Businesses are reopening in all states. As a result, consumers are increasingly calling them to inquire about hours of business operations, safety procedures, and online offerings. And Google My Business is quickly becoming the first point of contact. GMB is becoming more important than your website for local business.
So, being a small business owner, you should ensure that your Google My Business Page is up-to-date with all the necessary information. Doing so will help you offer a better customer experience.
If you need help with your business recovery, please contact us at marketyourcorp.com for assistance. #smallbusiness #marketing #digitalmarketing
