Because of all the unexpected twists and turns, your 2020 marketing strategy has probably needed a few tweaks (if not a complete overhaul).
Read the full article: 7 Tips for Productive Remote Marketing
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Referral programs are both less expensive and less time-consuming than traditional customer acquisition.
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Over the past couple of years, content marketing has become somewhat of a must-have for those wishing to boost online brand awareness.
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Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads. In fact, 93% of marketers find LinkedIn to be their #1 method of […]
The post 6 Tips to Get Started with LinkedIn Marketing appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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6 Tips to Get Started with LinkedIn Marketing | MarketBlazer | Small Business Marketing | Atlanta, GA
Now that you’ve got your USP defined and pared down into an effective motto, make this messaging the focal point of your marketing campaigns.
Read the full article: 4 Ways to Identify and Develop Your Unique Selling Proposition
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Once you’ve completed your inventory, it’s time to think about what you can do to repurpose your old content and make it relevant to your audience in the here and now.
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7 Tips for Productive Remote Marketing
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#RemoteMarketing #DigitalMarketing #Productivity
54% agree that the per-lead cost of referral programs is lower than other lead channels
Read the full article: The Best Way to Get Your Customers to Drive More Customers
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#ReferralProgram #MarketingStrategy #CustomerAcquisition
Consider shoppable social media so you can reach the customers who choose not to venture out of the home to make purchases.
Read the full article: 5 Marketing Trends for the Covid-19 Era
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When you know what your business cares most about, you can use cause marketing to get your customers to kill two birds with one stone by purchasing your product or service.
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The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run.
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When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.
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How to Spy on Your Competitors’ Facebook Ads: https://lttr.ai/Zilp
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Your About Us Page Could Be Suffering From These 6 Mistakes: https://lttr.ai/Zdfk
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Some companies may have to alter their business model significantly in order to stay competitive in a changing market.
Read the full article: 7 Tips for Pivoting your Marketing Strategy During COVID-19
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After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! […]
The post Your About Us Page Could Be Suffering From These 6 Mistakes appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Your About Us Page Could Be Suffering From These 6 Mistakes | MarketBlazer | Small Business Marketing | Atlanta, GA
Let Customer Reviews Do the Work For You
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Depending on your industry, LinkedIn could be one of the most valuable platforms for your time and money.
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When times are tight — during a pandemic, for instance — an email campaign is a low-cost way to re-engage the people most likely to buy.
Read the full article: How to use a Reactivation Campaign to Boost Revenue in Tough Times
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Content upgrades have been slapped onto every blog post from here to infinity.
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Millennials respond particularly well to nostalgia marketing. Learn how to utilize it in your 2021 marketing strategy.
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#NostalgiaMarketing
The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that […]
The post Is it Time to Say Goodbye to the Office? appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Is it Time to Say Goodbye to the Office? | MarketBlazer | Small Business Marketing | Atlanta, GA
Donating to a local food bank, distributing masks or PPE, or sponsoring a family in hard times will help your team stay motivated, and prove to your area and industry that you’re a protector of your community.
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#PandemicMarketing #SmallBusinessMarketing
Mix this type of marketing into your 2021 content marketing strategy for big results.
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#2021MarketingTrends