Marketing Operations Group Specializes in Experiential Marketing and Fractional CMO Services
This is a marketing strategy that excites the human senses — it enables consumers to see, taste, smell, touch and hear your products.
Gone are the days when simply renting a booth or displaying a banner at an event was the way to attract consumers to your brand. The most successful marketing strategies today immerse prospects in a brand, engaging them before, during and after events.
The key to a successful experiential marketing campaign is creating memorable, authentic, emotional connections to your brand.
Surprising and delighting your target audience creates a lasting impact, which is often shared with audience members’ social networks — word-of-mouth is by far the most effective influence on buying behavior.
Experiential marketing allows brands to differentiate themselves from their competitors not only in products or services, but in consumer experiences.
The ROI on experiential marketing is proving to be significant for many brands, not just on events themselves, but in the resulting long-term sales.
By directly engaging with your products, consumers form an emotional connection to your brand. Consumers feel like “this brand understands my needs.” Experimental marketing is the space where brands and products become embedded in the hearts and minds of consumers.
We offer a variety of Activation Options to provide opportunities for your consumers to connect with your products and services.