Did you know we've got National Taco Day 🌮 and Halloween 🎃 in the same month? How epic is that? We are pretty excited about October. So much so that we rounded up 26 Hashtag Holidays to inspire you to get creative on your social media and maybe even grow your audience!
Check it out! 👇
https://bit.ly/3l0wIPD
Instagram has done it again. Another way to share content. Another tool to learn. Some of us may be rolling our eyes and others may be jumping for joy. Either way, it looks like it is here to stay! INSTAGRAM REELS!
TikTok has been a popular app that exploded in popularity during COVID-19, yet recently has been banned in the United States. Due to its popularity and similarity to Reels, we expect more and more users to utilize Instagram for their fun, engaging and punchy 15 second bits.
So how do you use Reels, who should be using it and why? We lay this all out in our latest blog post! Check it out and share your Reels with us!
MARKETINGOUTPOST.COM
Should You Do Instagram Reels
Learn why we tell our clients to post less if your quality is in jeopardy. Posting just to post can cause you to lose both followers and engagement while posting only relevant content less often has the opposite effect!
Join us LIVE on October 6th at 11:00 AM while we cover - “Why Being Authentic Matters”!
#qualityoverquantiy #socialmediamarketingtips #marketingoutpost
Week 4 of #weaverology and it's a Biggie! Over $1500 in Fab prizes just for learning about Weaverville!
#goldenticket #weavervillenc #visitasheville #
Growth Beyond Startup. Are you an aspiring entrepreneur with great ideas that you want to share with the world but are overwhelmed with how and where to do it?
Well, our latest blog nails down the specifics for creating a successful business for yourself. Here are some main talking points to consider:
☑️Start by Asking Yourself: How Am I Going to Share This With the World?
☑️Create a Memorable Experience
☑️Draw a Road Map
☑️Lastly, What's Your Marketing Plan?
Want to dive in more? See our latest Perspectives Blog -
Growth Beyond Startup👉 https://bit.ly/33vsVma
What does it take to grow your Instagram and why should you care? If you own a business and want to use all of the tools to allow it to grow, then Instagram is an excellent way to do that. As many of you know, social media is replacing advertising in so many ways and can be a fun, interactive way for you to engage with your clients and customers.
For those of you who are actively trying to grow your following but are having some hiccups, check out our latest blog about 👉Why Isn't My Instagram Growing? https://bit.ly/2RbiHlf
Growth is amazing and something many of us strive for. 🎉 But growth is also hard. At times, it really hurts. 🤕 Marketing Outpost has gone through a lot of growth since COVID-19 and our Owner and Founder @marikpeterson has written out her thoughts and how this growth is helping us help you!
👇See how to deal with your GROWTH👇
https://bit.ly/33gRqon
Instagram has done it again. Another way to share content. Another tool to learn. Some of us may be rolling our eyes and others may be jumping for joy. Either way, it looks like it is here to stay! INSTAGRAM REELS!
TikTok has been a popular app that exploded in popularity during COVID-19, yet recently has been banned in the United States. Due to its popularity and similarity to Reels, we expect more and more users to utilize Instagram for their fun, engaging and punchy 15-second bits.
So how do you use Reels, who should be using it and why? We lay this all out in our latest blog post! (link on bio) Check it out and share your Reels with us!
MARKETINGOUTPOST.COM
Should You Do Instagram Reels
Are you curious why we are always preaching to our clients to JUST SHOW UP? Simply put:
✅ People trust people more than brands
✅ People want to get to know you
✅ It's easier being real
✅ Showing up is better than not showing up at all
✅ Inspiring
✅ Builds Loyalty
✅ Being authentic is sustainable!
#beauthentic #bereal #socialmediamarketing #marketingtips #marketingstrategy
Happy National #BossesDay to our Founder, Mari Peterson!!
Mari is a driven, brilliant, cat lover who is truly a blast to work for!
If you know her, you know Mari is a kind, hardworking woman dedicated to helping Asheville businesses rise to their potential.
She is also a volunteer SCORE Mentors Business Mentor, always ready to help small businesses survive and thrive!
Read her bio on our website to learn more about what led her to starting Marketing Outpost.
Is Your Instagram Profile Serving You?
So many of us struggle with what to put in our Instagram business profile so, let’s chat about how to make them better!
What do we suggest putting in your biz profile?
✅ Business Name
✅ Business Category
✅ Location, hours and services
✅ A functioning website link!
✅ Contact information
✅ Emojis or #hashtags, if they fit!
You only have 150 characters for your description so make sure you are communicating accurate, clear information!
If your business is struggling to get ahold of social media but you really want to be noticed, contact our team today for assist, guidance or coaching!
📧 Email us!
365@marketingoutpost.com
Read our Holiday Marketing Checklist - Wow, is this year flying by or what? We think we can all agree that 2020 has been the wackiest year on record but, that doesn't mean we give up, right? No, never!
We're here to inspire and encourage you to confront the season head on so, we've written a blog to help get the brain wheels turning for ideas of how to market your business through the holidays.
It's a small checklist to help get the ideas flowing and creativity rolling. Go check out our latest blog - 'Holiday Marketing Checklist 2020' We hope it helps!
👇 Read our blog here 👇
https://bit.ly/32jkRoS
When we think of the 'Evolution of Marketing' we think about New York City and the TV show, Mad Men. It's no secret that we love every single episode of that TV series and how it reminds us of all the changes that have occurred in marketing over the last 7 decades. The question is, has your agency evolved, too?
Read our latest blog👇 "The Evolution of Marketing"👇
https://bit.ly/3mSGrbG
Well folks, it's that time of year again. Small Business Saturday is on the horizon and we have one question for you. 👉 Is your business prepared?
Not sure where to begin or need fresh ideas? 🗣️Check out our latest Perspectives Blog where we dive into the significance of this day for businesses and list some of the ways to be prepared for big sales.
👇'Small Business Saturday: Are You Prepared?' Read more👇
https://bit.ly/2UH5gLF
What is STRATEGIC Marketing? Although we feel the word 'strategic' has been overused, when it is used in relation to what we do for businesses here at Marketing Outpost, the power is in the RESULTS!
Want to learn more about how we use STRATEGIC marketing to benefit our clients growth?
👇 Read our perspectives about marketing strategy:👇
https://bit.ly/3mSZsuA
In the world of marketing, we know what it means to constantly change plans, shift strategies and revise plans but, this year has been a whole new level of change for all of us. As you work on your marketing plans for 2021, have you considered how COVID19 has impacted those plans and strategies? Read our latest blog post for questions to consider as you plan for next year.
Marketing Plans in the Time of COVID19 https://bit.ly/2VsRInr
If you're a local business, you need to get on Next Door. Why? Your neighbor is more powerful than a Google Review and here's why in our latest Perspectives Blog:
https://www.marketingoutpost.com/post/next-door-is-the-right-door-for-your-business
MARKETINGOUTPOST.COM
Next Door is the right door for your Business
You had me at Hello. Remember that line? Let your marketing strategy be this good...meet my cat, Little Eyes. He does this thing with his 👀 that makes you stop in your tracks. You want to feed him, pet him or just stare. Let your marketing strategy be like this. So enticing that you can't help yourself.
Let's talk about growth, baby.
Let's talk about you and me.
Let's talk about all the good things
and the bad things that may be.
It's not taboo but some may be feeling hesitant to talk about growth, sales, and moving beyond last year (that shall remain nameless). Instead, let's make sure we've learned from our lessons and look straight ahead of you. Let's talk about growth, baby.
https://www.marketingoutpost.com/post/let-s-talk-about-growth-baby
MARKETINGOUTPOST.COM
Let's Talk About Growth, Baby...
Personal service is concierge service. We know you're busy so we deliver and manage every detail and setup of your new office so you don't have to. Martin Law Firm provides concierge real estate services with curbside signing and meetings to maintain social distancing. Details are extremely important with your real estate closing and Mark's team handles them all with over 30 years experience. They don't miss anything and neither do we.
"Building your Brand doesn't take💲millions, it takes IMAGINATION" 💡(and a great marketing team!).
👉this is the biggest mistake we see with biz, spending too much time and dollars on the wrong parts of marketing. Creative Strategies, not the same strategies make a difference.
From one of my favorite marketing gurus, Harry Beckwith. Author, Selling The Invisible.
Can you tell I was nervous? 6 questions to answer in 9 minutes. This is the best successful podcas lead funnel I've seen. Short. Structured. Tip focused. Video a plus. Afterward? Guests must share.
https://www.linkedin.com/posts/onfireignites_755-mari-peterson-marketing-outpost-activity-6752235903382642688-tkyc
LINKEDIN.COM
OnFire Ignites / 808 Podcast on LinkedIn: #755 Mari Peterson - Marketing Outpost
Chelsea Lane Photography has an eye for detail. When she took this photo in our office it reminded me how the creative process starts with simplicity.
Marketing strategists are creative designers as well. We always start with a brain dump of ideas💡.
We approach each client project with an open mind and try to stay clear of our preconceived notions, biases or preferences. Then we combine the clients knowledge with in-depth research and our experience. Usually, the strategies present themselves like art. The design creates itself and it all began with simplicity.
#marketing #creativeprocess #marketingStrategy #marketinglife
54. That's the number of social media profiles we manage and post to. Now you know why we have our heads down.
👉 What does that involve?
▶A marketing branding brief to make sure we know your business and target audience and goals.
▶Customized content calendar we plan for weeks in advance with keywords, hashtags and copy for you to approve
▶Scheduler and approval system to post, track and report
▶Inbox management to respond and reply quickly to customer questions
▶Review management to monitor and respond or alert you
▶Listings management, making sure your hours, services, menu, etc are current across all channels
💪our strength is that we are hands on. We get to know your business and goals and use social to meet those goals by reaching your audience with relevant, engaging content.
📱We manage for Facebook, Instagram, LinkedIn, Google My Business.
🌟For some we help with content creation - 📷, 📹 and more.
You're online..now what? Here's the top 10 ways people interacted with brands (bsuinesses) online from Hootsuites 2021 Global report. Can your customers do these with your business? If not, contact us.
Purpose and Passion - The secret ingredients to independent, local businesses. Meet Keith Wells, owner of Loyal Lifts Transportation Services, LLC. His is a story of how purpose came later in life - after losing over 300 lbs and surviving two cancers, Keith knows what it means to survive and to have the support and love of his family to overcome obstacles. He also knows what it means to receive help and created Loyal Lifts as a way to provide help to those often overlooked - those with mobility transportation obstacles. We love clients like Loyal Lifts whose passion is their purpose.
So, when you need to get to and from anywhere and do so in style with personal attention, covid safety practices, call Keith. Not only will you meet a wonderful family but you'll enjoy the ride!
#loyallifts #loyalowners
If you or anyone you care about needs a ride, contact Keith at Loyal Lifts, here's how to find him:
https://bit.ly/2HiGvyJ
Phone: (828) 674-6471
Email: contact@loyallifts.com
Meet Samm! A passionate marketing strategist, wellness enthusiast and creator. Samm discovered her love for marketing organically through nonprofit work and property management. She finds deep pleasure in coming up with creative ideas for abstract obstacles.
⠀
🌊 Raised by the ocean in Massachusetts, Samm has always been a bit nomadic at heart with an intense love for nature.
👩🎓 In 2013 she got her M.A. from Minnesota State University and shortly after moved to rural Maine where she managed a lodging business with her husband until they moved to Asheville in 2018.
⠀
✨ If you haven't met Samm yet, beware of her abundant energy and excitement for life! What you see as a challenge, she will likely be eager to dive deep into with a huge smile on her face. 😀
⠀
🐾🌱 🌅 When not deep diving into your marketing strategies, you can find Samm either quietly creating at home from macrame to recipes or exploring the natural world with her fur babies Porsche and Targa.
Scouting out the view for our latest client. A reminder of how we take a higher view of your marketing. You have to look up from the day to day to see where you’re headed, your long term vision. We map out your growth plan for your long term vision.
Many people think that marketing is simply just social media or billboards, but it's not. It's a whole lot more and it involves a lot of whiteboarding! Here is a pic from yesterday's team meeting.
Our strategy encompasses research, planning, targeting, and, very often, pivoting with what's happening in our world. It takes planning and brainstorming to work through the process which you see Mari doing here.
When we take on a client, we work through our process very intensely so that we completely understand where your business has been, where you are going so we can create the roadmap for your growth. #marketingstrategy #strategyplanning #marketingroadmap
Are you ready to grow your business? Contact us for a free consult!
📧 365@marketingoutpost.com
https://bit.ly/3c54xvY
We’re growing our creative vortex! When you have set goals as a company and open the space for new collaborations and networking friendships, the future is limitless.
We 💜 @myprlabgvl in Greenville! When you need an expert PR firm, David and his mother Deborah will take you to the next level. Check them out! #yeahgreenville
The progression of a design project doesn't always fit in a template or a structure. That's the thing about marketing - some of it is based on formulas and best practices but a lot of it is also instinct, synchrony and the ability to pull together separate elements. In this latest project we had only a simple logo which wasn't doing much for the client and didn't reflect his own personal style. The business isn't exciting and in a way, we needed levity. After getting to know the client and the business, we decided to start with a tagline... and now you can see the rest.
What you see in marketing doesn't reflect what actually happens Behind the Scenes. Like your business, there is a lot of planning, meetings, whiteboarding, brainstorming and coffee. It's not always a perfect photographic moment. We go through rounds and rounds of drafts, options and ideas to arrive at what your customers finally see. We all have our own creative process. Half of our team likes to get up at 5am and the rest of us are midnight owls. Some of us like to work in a coffee shop surrounded by background noise while the other half likes complete silence and privacy. What's your style? What are your behind the scenes moments? Here's our BTS shots.
