Our flagship location, in the heart of South Tampa, was designed to provide the ultimate diamond, engagement ring and jewelry experience. Beautifully appointed yet approachable – a reflection of the quality of the collections we carry – this is not your ordinary shopping destination. We are known for our ability to present amazing jewelry in an elegant environment that encourages interaction at your pace, and on your terms. Whether you have come in to view our selection of loose diamonds, or just want to browse our constantly updated selection of fine jewelry, our welcoming, highly educated staff will be there to guide you.