Rockford's family owned jeweler operated by the Mincemoyer family for 72 years. Custom designed jewelry, finest quality diamonds graded by GIA, Direct diamond importing. Fine watches, precious colored gemstones. Add-a-pearls remounts, Free ring cleaning and inspection. All repairs and service are done in store by our watchmakers and goldsmiths. Appraisals done on location. Add-PearlsWatchesBaby JewelryPear & Bead RestringingCustom DesignGiftsBaby GiftsReligious JewelryJewelry BoxesFamily/Mothers RingsSilver Jewelry KameleonHundreds of CharmsClocksSilverStop in and visit with our educated and friendly staff. Customer service is our top priority.