15 Ways B2B Marketing Can Adapt To A Post-COVID World http://ow.ly/cw4f50BGyqj. Find this article from Forbes plus more marketing insights in our B2B Brief newsletter: http://ow.ly/F5J050BGyNL
How are you making life easier for members? Here's an idea from Associations Now http://ow.ly/Dn0L50BFqCz. Find more insights like this in our Association Management Briefings http://ow.ly/ioZf50BFqG5
ASSOCIATIONSNOW.COM
Member Dues Installment Options Are a Win-Win
You want to help your association succeed, but what worked in the past, doesn’t work today, let alone in the future. What do you need to ensure your association will be alive and thriving in 2030? Tune in for our four-part webinar series, “Thrive vs. Survive: How Associations Outwit, Outperform and Outlast Against All Odds.” http://ow.ly/7FgR50BFvus
“B2B marketing as we know it is dead.” It’s a bold statement from a recent article in The Drum http://ow.ly/VinO50BFnIT. Find more B2B insights like this in our B2B Brief http://ow.ly/q5kB50BFnKU.
THEDRUM.COM
That was a B2B ad? How the pandemic forced business marketers to pivot forever
In the present landscape of no live events, it’s much like a new frontier. In order to survive, associations must venture deep into the heart of virtualized membership, digital content publishing, website advertising and content monetization. Learn how in this guide: http://newworld.mvinc.net/
Your association’s members are one of your most valuable treasures and you’ve invested a lot to gain their loyalty. Take advantage of MultiView’s expert content solutions and digital advertising services to keep them safeguarded. Talk to an expert today: http://newworld.mvinc.net/
Virtual events are now the rule, not the exception. Wild Apricot offers Everything you Need to Know About Virtual Sponsorship for Nonprofits http://ow.ly/nAZJ50C06HB. Get more insights like this in our Association Management Briefings. http://ow.ly/KtJ950C06HD
WILDAPRICOT.COM
Everything you Need to Know About Virtual Sponsorship for Nonprofits
Your content marketing competes against:
1.8 billion websites
9,150 Tweets per second
86,000 YouTube videos watched per second
2.95 million emails sent per second
Are you drowning in the noise? Or rising above it?
http://ow.ly/XqWD50BYJ6e
Join us for, “More Than Hype: Delivering Value That Exceeds Expectations,” Episode 2 of our webinar series, to discover what potential members want from your association, how to expand your member benefits virtually and attract new members, important guidelines for conducting an organizational SWOT Analysis, and what other associations are doing to increase their value and membership. Register now! https://zoom.us/webinar/register/1716027910296/WN_itQdeFBCSHGhHhelOGh78w
"Sales enablement." Buzzword or way of the future? Find out in this B2B Marketing Blog http://ow.ly/U4Ck50BTAK6. Get more insights like this in our latest B2B Brief http://ow.ly/Kj7g50BTzk5.
Did you miss Episode 1 of MultiView's Thrive vs. Survive webinar series? Access the on-demand recording: https://www.multiview.com/resources/blog/time-associations-moved-surviving-thriving/
MULTIVIEW.COM
It's Time Associations Moved from Surviving to Thriving | MultiView
Looking for free publicity for your association? This AssociationSuccess.org article can help http://ow.ly/tiyx50BWG9Q. Get more insights like this from our latest Association Management Briefings. http://ow.ly/RbxK50BWFre
ASSOCIATIONSUCCESS.ORG
How to get free publicity for your association | AssociationSuccess.org
What’s your association’s digital marketing plan for 2021? Learn the tactics, technologies and tips you need to recruit and retain members in 2021 during this 30 minute webinar. MultiView’s Chief Strategy Officer, Yariv Drori, will discuss all things digital marketing including techniques used by some of the largest companies in the US to gain new clients and how these techniques can also work for your association. You don’t want to miss this informative webinar! https://zoom.us/webinar/register/2416050329366/WN_GA9YciaYThuN7aSCfvhybg
Having trouble converting leads? You aren’t alone, says a new report. What are the main struggles with lead conversion? This article from MarketingCharts provides some insight. http://ow.ly/ejhR50ClCio. You can gain more marketing insights in our B2B Brief: http://ow.ly/eZPc50ClCit
MARKETINGCHARTS.COM
Where Are Marketers Struggling with Lead Conversion? - Marketing Charts
Is your association delivering the value potential members are looking for? In the wake of the pandemic, industry and trade professionals are looking for more out of their memberships than ever before. Yet, only 43% of association leaders say they've reviewed or updated their association’s mission statement within the last year, which is one of the key steps to evaluating association value. For more insight on assessing and increasing value that exceeds expectations, watch the on-demand recording of Episode 2 of the Thrive vs Survive series. https://www.multiview.com/resources/blog/2020-membership-detour-resetting-recruitment/
The trend of personalization in B2B marketing isn’t new, but it’s still challenging for most businesses. What’s the secret? (Hint: data plays a big role.) Check out this Campaign article http://ow.ly/Qitv50CfoUj, and find more marketing insight like this in our latest B2B Brief newsletter: http://ow.ly/7a0u50CfoUi
CAMPAIGNASIA.COM
How to unlock B2B marketing ROI through connected experiences | Digital | Campaign Asia
You thought you knew association marketing, but the game has changed. To compete, you’ll have to understand the rules of engagement, who the key players are, and how you can win the digital engagement game. Join us Thursday, Nov. 19 for the Thrive vs. Survive Series Finale as we discuss how you can be a champion for your association. https://zoom.us/webinar/register/2416050329366/WN_GA9YciaYThuN7aSCfvhybg
The future of events is hybrid. Or, that’s what we’ve all been saying. But what if it isn’t? Event Manager Blog explores this question in a recent post http://ow.ly/M83I50Cfoyl. Read other great articles like this in MultiView’s latest Association Executive Management Briefings: http://ow.ly/2iI250Cfoym
EVENTMANAGERBLOG.COM
Questioning Whether the Future of Events Is Really Hybrid
We’re proud to partner with trusted and respected organizations like #CESSE who are equipping #STEM societies with solutions to lead them into the future. Join us February 8-10 at the 2021 CESSE CEO Meeting!
https://www.cesse.org/ceo-meeting2021
In the last year, we have seen exponential growth in the #DigitalMarketing space. As #marketers, it is important we stay informed on the future of our industries and continue to rise above the competition through our digital marketing strategies! Here are some helpful tips:
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/01/29/how-to-rise-above-the-competition-in-the-new-age-of-digital-consumerism/?sh=61cccc9d4b16
FORBES.COM
Council Post: How To Rise Above The Competition In The New Age Of Digital Consumerism
It might seem cliché... but good marketers know that #BrandAwareness is everything. Here’s an article that helps explain the benefits of keeping this a priority for your company. #DigitalMarketing #B2B
https://www.multiview.com/resources/blog/building-brand-awareness-online/
MULTIVIEW.COM
Building Brand Awareness Online | MultiView
Email continues to be a top-ranking tactic for #associationmarketers. At least 93% of respondents in our annual #digitalmarketing survey agreed. Get even more value by drilling down into your membership and investing in a niche newsletter program:
https://www.multiview.com/associations/news/
MULTIVIEW.COM
News Briefs | MultiView
Are you committed to developing smart #digitalmarketing and media strategies? Read our latest report, where we’ve identified how #associations can capitalize on digital trends and create new opportunities. https://www.multiview.com/resources/ebooks/digital-marketing-trends-opportunities-associations-2021/
Don’t get caught off guard! Facebook is reimagining its Pages. Here's what to expect and how your #association can benefit:
https://associationsnow.com/2021/01/make-the-most-of-the-new-facebook-pages/
#digitalmarketing #associationmanagement
ASSOCIATIONSNOW.COM
Make the Most of the New Facebook Pages