We are your Hometown Jeweler in Joplin, MO! Our family has been in the jewelry business since 1914. We want you to feel comfortable when shopping with us. You are making a big decision, and you shouldn’t be pressured or up-sold. We promise to be friendly, respectful, and to always listen to your needs so that we can serve you best. You shouldn’t have to be a certified gemologist to find the perfect piece of jewelry for your special someone. That’s what we’re here for. We promise to treat you fairly and honestly and to inform and educate you so that you know exactly what you want and what you’re getting. When you’re celebrating a memorable event or someone you love, you shouldn’t have to settle. We promise to help you find or create the perfect gift to complete your perfect moment.