WHAT IS TRIGGERED EMAIL MARKETING?
Triggered email marketing is the process of "triggering" an email to a consumer based on their behavior or a specific time in their customer journey. Within the email marketing community this is also referred to as "retargeting." You may have experienced this by having visited an eCommerce website, adding an item to your shopping cart, initiating the checkout process, leaving the website, and subsequently receiving an email in your inbox with the item that you left in your shopping cart. There are several variations of triggered email marketing but this is it in its most basic form...
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ECOMMERCE EMAIL MARKETING DURING COVID-19
COVID-19 has impacted the retail industry in various ways, one of which is eCommerce email marketing. We've seen huge upticks in online shopping as users are adapting themselves to more of a contactless shopping experience. Online merchants have already sold an extra $102 billion in 2020. moreover, there was a 50% increase in shoppers who are using email marketing for eCommerce shopping purposes...
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SHOPIFY EMAIL MARKETING SERVICE
For this successful Shopify dropshipping store, email marketing wasn't being used. They felt like their other marketing channels were doing well enough to forego an email marketing strategy, let alone hiring an email marketing service provider. Of course they had the standard Shopify transactional email setup, along with the Shopify Cart Abandonment, but no actual campaigns being sent to past buyers. As their list grew larger and larger, they realized they should probably start doing email marketing and set forth in hiring an email marketing service provider with experience in e-commerce and Shopify...
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12 ABANDONED CART EMAIL MARKETING EXAMPLES
A solid Abandoned Cart Email or series of Abandoned Cart Email Marketing campaigns can turn a good email marketing strategy into a great email marketing strategy. Over 70% of online shopping carts are abandoned before the shopper completes a transaction. Essentially, nearly every 3 out of 4 eCommerce shoppers add something to their cart and ultimately abandon it. However, more than 10% of cart abandoners will typically come back to finalize their purchase at a later time. This leaves a major opportunity for email marketing services and teams to leverage email remarketing by sending these users an Abandoned Cart Email.
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📌 BOOSTING LOCAL SEO FOR CONTRACTORS - 3 EASY TIPS
Leveraging local SEO for contractors is extremely important to producing a steady flow of new jobs for your business. Times have changed, people don't look through thick phone books anymore to find a contractor. They now go to Google when they want to find a local contractor. Google is the #1 search engine in the world for searching local businesses and that is the key to growing your contracting business.
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TOP 10 BLACK FRIDAY EMAIL MARKETING EXAMPLES
Black Friday is the leading revenue-driver for eCommerce and Shopify email marketing during the holidays. Because of this, all of the major eCommerce brands are looking to land their email marketing campaigns into consumer inboxes above all other email marketing competitors. The brands who will be the most successful are the brands who are the most trusted, have an excellent email marketing strategy, have strong offers, and who have the best Black Friday email marketing campaigns. Here are the top 10 Black Friday email marketing examples for eCommerce brands worldwide.
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CONTRACTOR MARKETING BASICS – WHAT YOU NEED TO KNOW
Today, the Internet has become a critical part of the consumer's buying journey and as a result, contractor marketing has become an essential investment. Your customers begin their journey online, and to reach them where they "live,"means developing a digital contractor marketing campaign.
In this post, we'll explore four ideas that offer the best lead generation for contractors and can help you develop a contractor marketing strategy to raise your online profile, drive traffic to your website, build your brand, and increase lead generation, sales and profits!
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IMPLEMENTING SEO FOR CONSTRUCTION COMPANIES
When we look at the channels and formats that offer the best lead generation for contractors, you need to look at SEO for construction companies. Search engine optimization (SEO) is a broad technique that you can implement across all your content, from web and landing pages to social media posts, blog articles, image tags, meta descriptions, and more.
SEO supercharges all your inbound marketing efforts. In this post, we'll look at how utilizing this tactic can help you get found online, help establish your brand, and offer the best lead generation for contractors, construction companies, builders, and developers.
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HOW TO IMPROVE DIGITAL MARKETING FOR CONSTRUCTION COMPANIES
For businesses of all sizes, marketing quality can make or break a company. With marketing strategies changing to accommodate rapidly evolving technologies, it is essential that you keep an eye on the techniques that work. Digital marketing for construction companies uses a traditional rationale and a modern approach to maximize lead generation. But to improve the traffic to your business's website, you will also need to use some creativity and have some industry insight. A website with great traffic is a website that interests, intrigues, and informs. To gain or maintain a position of an influential player in your industry, you will need to make sure your website, or shop window to the world, is in tip-top shape. In this article you will learn how to invite both current and new prospective clients to your web pages. You will also read about how to encourage them to navigate your content, refer you to people they know, and even request your services. Here's everything you need to know.
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IS GOOGLE PAID SEARCH ADVERTISING RIGHT FOR YOU?
For many companies, it's a good idea to vet whether Google paid search advertising is a good fit. You may be contemplating email marketing or social media marketing, but then as yourself whether Google advertising could be exactly what you need? Look at the data and decide if Google advertising is right for you because it is very important to know your digital marketing strategy before your marketing processes commence.
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6 WAYS TO BUILD LEAD GENERATION FOR CONSTRUCTION COMPANIES!
As a modern company, the vast majority of your customer base will be online. As with traditional marketing, your consumers will need to be convinced, based on their own terms, that you are the right fit for them. Often, this means catering to their ethos for the future, tastes, and relevant interests. Fortunately, the internet provides you with an excellent platform to do so.
Online marketing offers you a plethora of methods to directly reach your customer base or pull them into your business by creating content. Successful online marketing will help you generate leads. These leads will translate into increased sales. Here's how you should go about lead generation for construction companies.
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THE BEST LEAD GENERATION FOR CONTRACTORS: BUILDING A STRONG FOUNDATION
Today, digital marketing is a necessity in every industry. Construction is one of the most competitive industries in terms of online lead generation and to make your business stand out, you need to learn the basics for contractor lead generation.
Contractor lead generation consists of developing a multi-tiered digital strategy that includes several different approaches including pay-per-click advertising, blogging, email marketing, and SEO for construction companies.
So what techniques, formats, and media can you use that produce the best lead generation for contractors? In this post, we're going to look at four marketing concepts that offer the best lead generation for contractors!
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