๐กDid you know that eighty-one percent of businesses now use video as a marketing tool? That's because it's such a powerful way to build trust with your users and not to mention, google loves it!
ENTREPRENEUR.COM
This Tool Makes Video Marketing Easy for Businesses
Taking our game to the next level, but we can't beat this one without you!
Last day to V๐ฐTE for The Pitch Kansas City's Best of 2020! While you're out there voting for all your favorites, don't forget to vote us Best Marketing/Advertising Agency ๐
Vote here๐
https://www.thepitchkc.com/bestofkc20/#/gallery/?group=354042
๐จVOTING ENDS AT 5 PM ๐จ
Not all who wander are lost, most of us are just looking for coffee. ๐
This is a holiday we can really get behind, coffee really fuels the mind, body, and soul here at No-Where. It's essential. โ๏ธ Happy National Coffee Day!
Oh, and while you're sipping your coffee today, it would be a good time head on over to The Pitch's website to vote for us to be The Best Marketing/Advertising Agency in KC this year! Voting ends tomorrow night, so enjoy the brew, carpe diem and all that, but go vote! ๐
๐ https://www.thepitchkc.com/bestofkc20/#/gallery/236720471?group=354042
Need a Marketing/Advertising package and a new website? We do that.
What about Social Media Management, SEO plans, and custom web products? We do that too. ๐ฐ
Weโll be real with youโthereโs a lot of marketing companies out there. We know that and yet, here we are. As a company, our goals are built on the concepts of providing REAL results for clients and ourselves by creating innovative solutions built on a foundation of common sense marketing.
A small company doesn't equal small results. We're committed to provided top-notch outcomes and bringing a fresh perspective to your next project. Because, put simply, it's just what we do.
What haven't we done, yet? Locked-in The Pitch Kansas City's Best Marketing/Advertising Agency of 2020, and we'd love to be able to say we DID that too. ๐
๐ณ Vote for us here: https://www.thepitchkc.com/bestofkc20/#/gallery/?group=354042 (we'll be eternally grateful)
Voting ends in two days!
Happy Friday! You can only choose 3! Which ones are you taking?๐ค๐
Caught in action! ๐ฌ A great strategy meeting is a meeting of the minds ๐ฐ
Photo: Photography & Wall Stylings by Christy
What year is it really? 1977?!
Fleetwood Macโs โDreamsโ is number one iTunes this morning all thanks to viral TikTok videos... and Van Halenโs singles take up a third of the top 100! ๐ฑ
We can conclude 2 things here:
First, the absolute power of social media platforms in getting content in front of people.
And second, finally our kids are listening to some good music. ๐
Just over here celebrating another win for an awesome KC based business!๐ฅ Congratulations to the team at RiskGenius! Way to rep KC๐
STARTLANDNEWS.COM
RiskGenius touchdown: OP insuretech startup scores exit deal with industry leader
How is your business's online visibility?โ ๐ โ
โ
There are 3 main ways you can show up on Google:โ
โ
Google My Business- Make sure you've claimed your profile and have completed all the fields available.โ ๐ฌ
โ
Your Website - Make sure you've optimized your site for your target keywords and location.โ ๐ฒ
โ
Google Maps - Have an address set on your Google My Business profile, ask for reviews, and make sure you mention your products, services, and keywords in your Google My Business profile.โ ๐
โ
Need to improve your online search presence, but don't know where to get started? Follow us at @nowhereconsultants and send us a DM and we'd be happy to help!
"Even when targeting works as promised, and the ads are served to their intended audience, many are simply never seen, because they load somewhere out of sight, like the bottom of a webpage"...
This article proposes that the ad business is built on a false foundation- that ad tech and micro-targeting are far less accurate, and far less persuasive that what we generally believe. Even further, suggests that at some point it the bubble will inevitably pop. Thanks WIRED for the interesting read!
What do you all think about this article? ๐ค
WIRED.COM
Ad Tech Could Be the Next Internet Bubble
Stop doubting what youโre doing!
Fear is the obvious reaction when starting something new. Dare we say 99% of entrepreneurs have been here at some point, but the really successful ones donโt. stop. there.
The key ๐ is to not let these feelings hold you back from trying something new for your business.
Here are 4 tips for overcoming self-doubt:
๐ฐ Spend 10 minutes writing affirmations
๐ฐ Listen to uplifting music
๐ฐ Workout, clear your mind & feel strong
๐ฐ Make note of your successes thus far
What do you do when you start to doubt yourself?
Does this article make you re-think all your passwords or is that just us? ๐ It's an interesting read and some food for thought about where your accounts are showing up and how they can be accessed though! Happy Friday๐ฐ
GCN.COM
A computer can guess more than 100,000,000,000 passwords per second. Still think yours is secure? -- GCN
Great advice straight from the horse's mouth!
Here's Google's John Mueller sharing his take on the future of SEO with quite a bit of emphasis on how small businesses can succeed by utilizing their unique advantages to get ahead in this competitive field. Though he predicts competition will only continue to grow, he shares some interesting insights that are totally worth the read! ๐ค
SEARCHENGINEJOURNAL.COM
Google on Opportunities For SEO - Pubcon Pro Virtual 2020 - Search Engine Journal
Getting the press' awareness is a great way to build brand recognition, but if you've ever tried to get a press release out you probably know it's not as cut and dry and sending your piece to a publisher/reporter and calling it good. ๐ (we wish it was tho)
Here's a complete guide to PR and getting your company in the hands of the people who can share it for you. And after you peruse the post, if you're needing tips & tricks or some help getting the word out, let us know. We've gotten quite few clients featured in some pretty amazing places, so you know, we do that.๐ฐ
CANVA.COM
Your Complete Guide to PR
Hard to believe it's already time to plan for the holidays, but ready or not here it is! And in the spirit of the holiday season, here's a great article from Forbes on building a successful marketing plan for Q4, so take a peek! ๐
Are you planning a holiday-specific marketing plan but don't know where to start? Send our team a message and we'd be happy to help! ๐ฐ
FORBES.COM
Council Post: 15 Essential Steps In Building A Successful Holiday Marketing Campaign
Brand Trust Matters!
According to the 2020 Edelman Study on brand trust, 70% of participants polled stated that brand trust is more important now than ever to them. Meaning, the degree to which people trust a brand plays a huge role in the likelihood they will become customers.
What's a great way to build the trust of your brand? Customer testimonials, of course! (bet you saw that one coming ๐)
Testimonials are a form of "social proof", making people more likely to follow through when they see others are doing it too! You can display testimonials in many different places (with permission)- on your homepage, social media posts, email campaigns, or on a testimonial page.. just to name a few.
How do you get a testimonial? Step number one is asking for it! Tip: make it easy for them and tell them exactly where to go to leave a raving review.
Get out there and crush those goals! ๐ฐ
Whatโs the ONE thing you want to accomplish this week to grow your business?
Maybe itโs being a little more social on social media, writing that first blog post, or reaching out to clients to see what they LOVE about your business. Thereโs no step too small if itโs in the right direction!
Weโd love to hear from you - share your goal of the week in the comments!
We just love KC! Looking for something fun to do tonight? At 7 PM tune into Vine Street Studio Art Gallery's first virtual art show! During this pre-recorded event, they'll be featuring four artists and a live musical performance.
The best part? You'll get to know the artists on a personal level during interview sections and hear all about their work. It's gonna be great, who else is gonna check it out?!
Check out the Stellar Image Studios page for more info!
STARTLANDNEWS.COM
Vine Online artist preview: A look inside Vine Street Studioโs first-ever virtual art show
Nothing is worse then spending a bunch of time on an email blast and then realizing that something isnโt working, youโre getting flagged as spam, or you violated compliance laws. ๐ณ
So in the spirit of trying to make your life easier, hereโs a list of things you should check before sending out your next blast.
(save this post for later ๐)
It can be tempting to switch on the auto-pilot and coast through, but nothing great ever happened by sitting back and waiting. ๐ง
You can get stuck biding time until โeverythingโs perfectโ and if you do that, we promise, youโll be waiting forever. Instead, take the next best step for you and your business and make the forward progressโ youโll be surprised by they goals that will be attainable that once seemed out of reach! ๐ฐ
We have to hop (pun 100% intended) in here and give a big shout out and thanks to Startland News for the write-up on GotDevKC!
This has been such a cool process and we can't WAIT to continue to share updates with you and the KC Development community.
https://www.startlandnews.com/2020/10/gotdevkc-larissa-uredi-jenny-miller-2/
Calling all business owners! ๐ฃ We know you have a lot on your plate, but you can take marketing your business off your to-do lists with No-Where Consultants ๐
We specialize in all things digital strategy--we can find a solution to fit YOUR needs! ๐ฐ
You guys!! #GEWKC is just around the corner! Register today for workshops and other events that will help you give your business even more of everything youโve got. ๐
Oh, and pay extra close attention to Tuesday, Nov 17 @ 3:00 pm - 3:30 pm because our very own Larissa Uredi is presenting "Who The Heck Am I Even Selling To? 5 Tips You'll Want To Steal To Build Your Customer Persona" and it's gonna be a good one!
Register for the event here: https://www.kcsourcelink.com/gew/d/gewkc/who-the-heck-am-i-even-selling-to-5-tips-youll-wan
KCSOURCELINK.COM
KCSourceLink
New feature from Google!๐จ
Passage-Based Ranking is here and it means that Google can now isolate specific passages on your website and process them as perhaps being most relevant to a query. They expect this will improve 7% of search queries in Google. ๐ฑ
This is great news for businesses but it might mean it's time for a website audit/refresh! Not showing up where you'd like to on Google? Your site may need to be updated to be more SEO friendly, send us a DM or drop a comment below.๐ We'd love to help out!
SEARCHENGINEJOURNAL.COM
Google Announces Passage-Based Ranking & This Week's Digital Marketing News [PODCAST]
Monday reminder! ๐ฐ As the old adage goes, โconsistency is keyโ ๐
It sounds so easy to be consistent, but the hardest part is to keep at it even when you feel like youโre not making any progress. ๐ค
Just stick to it and show up every single day. You will see growth!
The perfect mug doesnโt exisโ Oh wait. Yes, yes it does. โ๏ธ
Who else isnโt feeling very worky today?
Happy Friday! ๐ฐ
Reviews make a difference, and 5-Star Reviews make 5x the difference ๐! A BIG thank you to Benton for leaving this one for us on Google.
As a team, we've really enjoyed working on these projects and it's always nice to know that the client is loving the results and enjoying their time working with us! ๐ฐ Thanks for choosing us!
Ok, this may sound like a fluffy overused statement - but let's stop and think about this for a minute.โ
โ
Why did you create your business? If your answer is "to sell x service or product" - it's time for you to do some digging. Brands grow because of the value they bring and the problems they solve. How is your brand helping people?โ
โ
If you have a clear idea of what your ๐๐ต๐ is, are you sharing that enough with your target audience? The best way to differentiate yourself from your competitors is to share your mission - ie your company's reason for being.โ
โ
For more context on the importance of focusing on your ๐๐ต๐ search "The Golden Circle" by Simon Sinek. To summarize, Sinek states that many businesses are good at knowing and communicating ๐ธ๐ฉ๐ข๐ต they do and ๐ฉ๐ฐ๐ธ they do it, but not (most importantly) ๐ธ๐ฉ๐บ they do it.
Happy Halloween from Stitch and Unicorn! ๐ป #SquadGhouls
If you're feeling overwhelmed by how to make enough content for your social channels, here's four tips to make your life easier! (that's all we try to do here ๐ฐ)
1. Use social automation tools to bulk load and schedule
2. Search for relevant #hashtags to save posts for inspo
3. Search for relevant blogs/articles to share to LinkedIn or Facebook
4. Make templates! Save time and effort by having templates ready to go.
We've said it before and we're glad Forbes is backing it up! ๐ There's a lot of ways to stay in contact with your clients/prospects but bar none email is still the claim to fame method for reaching out. Email marketing still promises to deliver the highest ROI of all marketing channelsโ$42 back for every dollar you spend. ๐ณ Motivation to go write that email, no?
FORBES.COM
Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level
Get shit done and enjoy the weekend, folks! Happy Friday๐ฐ
E-commerce brands have to have a Black Friday marketing strategy! ๐ฐ
โ โ
Does anyone else feel like they blinked and November was suddenly here? This means that Black Friday (November 27th) is literally right around the corner! ๐ฎ In the US, Black Friday has been the busiest shopping day of the year since 2005.
โ โ
Although most of us associate Black Friday with hordes of people packing into retail stores, e-commerce brands are increasingly taking advantage of this holiday as well! This year, that will be more important than ever!
โก๏ธ Scroll through this to check out some of our tips for maximizing your digital marketing impact for Black Friday, and be sure to save this post to use it later!
A little pop culture and a little marketing all in one! Fun little read about some left-of-center-marketing strategies that movies used to gain traction and popularity. Might be a thing or two to learn from it, and if not... it's still an interesting read! ๐ค
SCREENRANT.COM
Borat 2 And 9 Other Movies With Crazy Marketing Strategies
Happy Veteran's Day! Join us as we hear from Sharing Solace about grief, moving onwards and upwards, and how you can help support local KC Businesses.
Hey Entrepreneurs! Hereโs a few weird (but great) business rules to follow if your business is really starting to wearing on you.๐ค
1. Stop taking business advice from people who work more than you want to. Their marketing system might work, but it will require more than you want to give.
2. Stop doing things as a โmeans to an end.โ Taking tons of exhausting private client work so that you can create a course someday? Just create the course!
3. Stop optimizing for profit first! Build a business that gives you the flexibility and freedom that you desire, and learn how to make money inside that.
Zoom out and take a look from the 50k foot view. Is what youโre doing sustainable long term? Where can you get better? Where can you save time for YOU?
โWhy are my customers not converting?โ ๐ค
This is something we hear a lot, and hereโs how we help clients overcome this challenge. ๐ฐ
The marketing funnel! It helps you to visualize every step of your prospectโs journey, and depicts which types of content are best for a specific stage in the customer life cycle.
If you follow the funnel, you can see where people are losing interest/engagement is falling off.
Why is that helpful? It allows you to rework just that specific area, and not toss your whole strategy when parts of it are working!
Just gonna drop this right here for some perspective. ๐ 20 failed startups is no joke, but the important thing? He didn't give up! Timing is everything.
ENTREPRENEUR.COM
The One Thing Instacart's Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Morning everyone! Join us as we hear from KC entrepreneurs and community members!
We love solving pain points. Itโs kind of our thing ๐ฐ So when KCSourceLink brought the idea of an online business directory aimed only at technical resources, we said HELL YES!
So what exactly is GotDevKC? (Other than your next go-to tool ofc) ๐ It brings the best of KCโs IoT, App and Web, Prototyping, and Manufacturing talent all under one roof. And not only that, but it provides intelligent lead-matching so you know that when you use this tool youโre getting matched with the most qualified resource for your project! Life for the KC Startup and business scene just got that. much. easier. ๐
Pretty cool stuff, huh? ๐ And just in time for #GEWKC!
Try it out now at gotdevkc.com ๐
Today is the big day! ๐ฐ Who The Heck Am I Even Selling To? 5 Tips You'll Want To Steal To Build Your Customer Persona!
The typical advice of 'know your customer' is great in theory, but how do you actually ask the right questions and commit to an audience with confidence? In this workshop, we'll walk through the right thought process and approach to understanding your audience, and youโll walk away with a clear sense of what steps to take next.
It's not too late to register! Visit the link below ๐
KCSOURCELINK.COM
KCSourceLink
GEW KC starts today๐ And we're beyond excited that our CEO Larissa Uredi will be presenting tomorrow (Nov. 17) at 3 PM!
Defining your target audience isn't always easy, but it's crucial if you're selling a service or product! Tune in tomorrow with Larissa to figure out exactly how to identify your Customer Persona.
๐ฐ To register for this FREE and AMAZING event go here: https://www.kcsourcelink.com/gew/d/gewkc/who-the-heck-am-i-even-selling-to-5-tips-youll-wan
Seems appropriate since today is historically the biggest drinking day of the year! ๐
The recipe for great content: enticing copy + images for pizzaz = perfect presentation! ๐น๐ธ
๐ฐCheers! Stay safe and healthy ๐ฐ
If you're considering working with a ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ ๐๐ง๐๐ฒ in the future, read this ๐โ โ
โ โ
Working with the wrong agency can cost you time, money, and the results you're wanting! โ โ
โ โ
When choosing an agency, you should make sure:โ โ
โ โ
๐ฐ You're not paying more (or less!) than you shouldโ โ
๐ฐ You're comfortable with the strategy and services they've proposedโ โ
๐ฐ They've been able to get results for past clients that were in a similar position to youโ โ
๐ฐ They're easy to communicate with and the way they do business makes sense for your needsโ โ
โ โ
๐ก Other agency owners and marketing professionals chime in - is there anything we're missing?
Awesome read from an interview with this bada** entrepreneHER about risk-taking and most importantly the hard work it takes to be successful.
When asked if now was a good time for startup entrepreneurs to take a chance on a new endeavor, she didn't hesitate to answer: "You should go for it! ....but be smart!"
ENTREPRENEUR.COM
Kristin Cavallari's Advice to Startup Entrepreneurs: 'Go For It, But Be Honest With Yourself'
Just a little fella here to wish you a Happy Friday! ๐ฐ
Side note ๐ Is everyone else having a hard time believing Thanksgiving is next week?!
Nobody is on social media to be sold to! โ
โ
As a general rule, 80% of your content should deliver some sort of value to your audience without being overtly sales-y.โ
โ
But if you're not pushing for a sale, why would anyone ever think to buy from you? It's simple - ๐ต๐ณ๐ถ๐ด๐ต. When you give people enough value for free, they're much more likely to see that you're worth working with or buying from.โ
โ
Meaning, 80% of the content that you create fits into one of the following categories:โ
โ
๐ฐ Entertainingโ
๐ฐ Inspiring โ
๐ฐ Educationalโ
โ
The other 20% of posts can be more directly promotional to your brand. Keep in mind, though, that you still should ensure that the post provides a real incentive to the viewer.โ
โ
Consider posts like: โ
๐ฐ Product demos โ so people can see how the product could work for themโ
๐ฐ Customer testimonials โ hearing from people who have previously purchasedโ
๐ฐ Positive media coverage โ 3rd party validation from recognized media outletsโ
๐ฐ Discounts โ the option to get your product at a cheaper price than usual
Marketing already had its own set of vocab words, but changing times call for changing the way we talk about things. ๐ค Like 'thumb-stopping'! Who knew that was going to become an adjective to describe how catchy a graphic/video is?
What are some of your favorites from this list?
NYTIMES.COM
โThumb-Stopping,โ โHumaning,โ โB4Hโ: The Strange Language of Modern Marketing.
Black Friday is a day marked on everyone's calendar, but before shopping at big box stores today, remember it's the small business make the world go round! ๐
They need supoort now more than ever, so be sure to check out the sales from your favorite small business and show your support by purchasing your holiday gifts and gift cards from them today and through this season! โ๏ธ
We may not be able to control a lot going on right now, but we can choose where we spend our money and who we show support to during these tough times. #SmallBusinessFridayAndSaturday
We took a poll and the results are in! Team No-Where's Top 3 Favorite treats this time of year. ๐
Wishing you all a wonderful holiday break! ๐ฐ
Types of SEO๐
In order to make your business show up on top of all the search engines, it is key ๐ to know the difference in types of SEO! So here is a quick definition of each with examples:
๐ฐ On-page SEO: Optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Keyword research and optimization are crucial!
๐ฐ Off-page SEO: This refers to all of the activities done away from your website, to raise the ranking of a page with search engines. Many people associate off-page SEO with link building, but it goes beyond that! The best example here is social media.
๐ฐ Technical SEO: Ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Itโs so important to make sure your page is accessible!
๐ Save this to refer back later
Teams that cheer together ๐ฃ
Thatโs how the saying goes, right? ๐ Thanks to one of our amazing clients we got to see the last Sporting KC game of the season from some AMAZING seats!
Even though KC didnโt pull out the win, it was a superb experience, and probably the most normal thing weโve done since lockdowns. Full of socially distanced and masked fun ๐ท (removed for the pic ofc) and our favorite, lots of cheering for Kansas City. ๐
Better luck next season Sporting Kansas City, and a big thanks to SpecChem for the experience! ๐โฝ๏ธ
How in the world do you get from No-Where to fruitcake?! A holiday party with our team, of course! ๐
Last night we got together with a few community supporters and the team and we holiday-partied like it was 2020! By that, we mean virtually, like everything else this year. Complete with our very own custom Zoom backgrounds and all. (because weโre fancy)
A big Thank You to everyone who joined us and celebrated the fast-approaching end of the year. This one has been one for the books and last night was a great way to celebrate with those who have made this year amazing when it wasnโt always easy. ๐ฐ
So now back to fruitcake. We had a Wiki-War last night ๐ First person to find their way from No-Where to Fruitcake by ONLY clicking links on the Wikipedia pages. No going back. No searching. Just skillfully clicking your way through to glory. ๐ฅItโs good fun, and Aaron our CTO won!
And in case you were wondering, the fastest known route from No-where to Fruitcake is:
0) nowhere
1) Nowhere, Oklahoma
2) Oklahoma
3) Southern American English
4) Tomato
5) Berry (botany)
6) Fruit
7) Cake
8) Fruitcake
Ah, glory never tasted so sweet. ๐
Whatever you do today do not stay in your comfort zone. ๐ฐ
You know the warm fuzzy space that you are in right now? Get out of there, itโs time to grow! ๐ฑ
Weโve been talking a lot internally about DAILY action that gets you closer to your goal. Remember: You are a resource, allocate yourself and your time properly!
Share in the comments the action youโre going to take today to get you one step closer to your goal! โฌ๏ธ
A sneak peek! ๐ We absolutely love โdoing the workโ for clients (thatโs a given) but itโs always special when the inspiration hits to give our own site a refresh! ๐ And oh boy, does it look good!
Go check it out now and let us know what you think of the new design! ๐ฐ
NO-WHERE.NET
Home - No-Where
We all love coffee here at 1MCKC and we CANNOT WAIT to hear what Jackie Nguyen is going to share with us about her journey from actor to mobile coffee shop owner!
Join us!
Breaking news from this morning! ๐ Did anyone else notice the Google crash this morning?
Nothing was working! Gmail, Youtube, Calendar.. we mean everything! Thankfully it only lasted about an hour but it really was an eye-opening moment to see how many Google products we rely on to get going Monday mornings.
Thanks (and mad props) to Google for fixing so quickly and getting everyone back online. ๐ป
NYTIMES.COM
Googleโs apps crash in a worldwide outage.
Happy National App Day! ๐ฒ
Apparently, they named this holiday to encourage us to explore all the possibilities apps afford us. ๐คทโโ๏ธ
Sounds pretty great to us, because we love apps! And we thought we could take this time to highlight a recent project of ours. ๐ฐ So peep this app we made for SpecChem this year. Itโs beautiful, we know. ๐
Whatโs everyoneโs favorite app right now? ๐
"There has never been and never will be another you. You have a purpose - a very special gift that only you can bring to the world." - Marie Forleo
That being said, what actions do YOU plan to take today to prove that youโre committed to achieving your business/life goals? What are you offering to the world that only YOU can?
We love social media and we most definitely love technology! ๐
Awesome update from Snapchat about their 2021 plans to create AR lenses for their platform. They even launched an entire event, LenseFest, in hopes to open up the community to create the lenses for them.
We'd say it's working! To date, Snap says there are tens of thousands of Lens Creators worldwide who have now made over 1.5 million Lenses! ๐ฏ
SOCIAL.TECHCRUNCH.COM
Snap announces $3.5M fund directed toward AR Lens creation โ TechCrunch
Types of SEO๐
In order to make your business show up on top of all the search engines, it is key ๐ to know the difference in types of SEO! So here is a quick definition of each with examples:
๐ฐ On-page SEO: Optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Keyword research and optimization are crucial!
๐ฐ Off-page SEO: This refers to all of the activities done away from your website, to raise the ranking of a page with search engines. Many people associate off-page SEO with link building, but it goes beyond that! The best example here is social media.
๐ฐ Technical SEO: Ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Itโs so important to make sure your page is accessible!
๐ Save this to refer back later
Teams that cheer together ๐ฃ
Thatโs how the saying goes, right? ๐ Thanks to one of our amazing clients we got to see the last Sporting KC game of the season from some AMAZING seats!
Even though KC didnโt pull out the win, it was a superb experience, and probably the most normal thing weโve done since lockdowns. Full of socially distanced and masked fun ๐ท (removed for the pic ofc) and our favorite, lots of cheering for Kansas City. ๐
Better luck next season Sporting Kansas City, and a big thanks to SpecChem for the experience! ๐โฝ๏ธ
Are you taking advantage of the time you have? ๐ค
Q4 is wrapping up, but there is still time left to make moves. This monthโs work will set the foundation for the next year of your business! ๐ฅ
So dig in, finish strong, and set yourself up for a game-changing 2021. ๐ฐ
In marketing, it's all about the customer all of the time. ๐ฏ
Simultaneous Entrepreneurship: A new name for a new concept that many entrepreneurs are facing today.๐ก
Here's a great read on how the once linear learning curve is now being compressed into shorter cycles, and founders are faced with the pressure of ensuring company survival or the need to grow rapidly.
Simultaneous entrepreneurship consists of integrating all stages of the entrepreneurship process in order to considerably reduce time and increase the possibility that entrepreneurs acquire a comprehensive, total vision of the business, practically from the project idea.
Long story short: Essentially, entrepreneurs today can run circles around those from the past. ๐ We buy it.
ENTREPRENEUR.COM
What Is Simultaneous Entrepreneurship?
Your Branding Checklist! โ๏ธ
Branding is more than just a logo and the colors on your website. It's your overall visual identity and strategy. How you position your branding online will help you drive business growth and eventually sales. ๐ฐ
โ
Before you take care of other aspects of your business, make sure you have a strong branding checklist first.โ And lucky for you, here's a great one! ๐
โ
1๏ธโฃ Define your brand - What are the values and beliefs of your brand?โ
โ
2๏ธโฃ Identify your strengths - What makes you stand out from the rest? Why should people invest in your products or services instead of your competitors? โ
โ
3๏ธโฃ Know your target audience - when you speak to everyone, you speak to no one, so it's important to know who you want to reach. It's also good to know how and where you can reach them! โ
โ
4๏ธโฃ Create your brand story - How do you tell people why you do what you do? โ Whatโs the story behind your brand?
โ
5๏ธโฃ Find your voice - What tone do you use to connect with your audience? Do you speak like an expert? A friend? A mentor? โ
โ
6๏ธโฃ Design your look - Whatโs your visual brand look like? What colors do you use? Do your aesthetics communicate your story and values? โ
โ
7๏ธโฃ Be consistent - Last but definitely not least, is your branding consistent across all your platforms? โ
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Once you've established these, it then becomes easier for you to practice business in accordance to your brand guide.โ
โ
If you're not sure how to put together your brand guide or need a hand with your social media branding, the team at No-Where can help. Send us a DM and let's chat!
Breaking news from this morning! ๐ Did anyone else notice the Google crash this morning?
Nothing was working! Gmail, Youtube, Calendar.. we mean everything! Thankfully it only lasted about an hour but it really was an eye-opening moment to see how many Google products we rely on to get going Monday mornings.
Thanks (and mad props) to Google for fixing so quickly and getting everyone back online. ๐ป
NYTIMES.COM
Googleโs apps crash in a worldwide outage.
Happy National App Day! ๐ฒ
Apparently, they named this holiday to encourage us to explore all the possibilities apps afford us. ๐คทโโ๏ธ
Sounds pretty great to us, because we love apps! And we thought we could take this time to highlight a recent project of ours. ๐ฐ So peep this app we made for SpecChem this year. Itโs beautiful, we know. ๐
Whatโs everyoneโs favorite app right now? ๐
Merry Christmas from the hoppiest bunch around! ๐ฐ We're so thankful for this year full of challenges and growth. No one really knew what 2020 had in store for us, but we're so proud of how the No-Where Team rallied and kept on pushing to get better!
It's been a memorable year for us, and we have all of you to thank for it! ๐ Best present ever!
Wishing you peace, joy, and a very Merry Christmas from all of our families to yours. ๐
Our team received a very special message from a very special man this year, ๐
Kris Kringle himself!
This was such a great surprise and we can't believe Santa had the time in his busy schedule to reach out. This time of year truly is magical! โจ But, how did he know we wanted a teal bunny ๐ฐ for Christmas this year?!
Thank you to Mingle with Kris Kringle for this wonderful holiday treat. Merry Christmas Eve to all!
For another holiday surprise be sure to check out http://no-where.net/ and see what the elves have been up to!๐There might even be a secret gift on there for you, go see if you can find it! ๐คซ
Self talk is so important, and especially for entrepreneurs! ๐
Every person is essentially self-made. The great principle, "You become what you think about most of the time," refers to what you're thinking today, at this very moment. It is not your thinking of the past or your thinking in the future that determines the course of your destiny.
Everything you are and everything you will be is determined by what you think at each moment. And you can take complete control of those thoughts at any time you decide to. ๐ฐ
Tell us!๐Whatโs one affirmation you tell yourself regularly to stay on track with your goals?
What is lead generation? ๐ค
Lead generation falls under the โConsiderationโ objective in Facebook ads, and is used to help ๐ด๐ฟ๐ผ๐ ๐๐ผ๐๐ฟ ๐ฒ๐บ๐ฎ๐ถ๐น ๐น๐ถ๐๐!
This objective allows you to generate leads very efficiently, and Facebookโs mechanism makes the customer experience in signing up simple and easy so cost per leadโs can be really inexpensive!
When setting up your lead gen ads, you need to consider how you approach this to ensure youโre getting the lowest cost per lead (๐๐ฃ๐) as possible, whilst also ensuring youโre generating quality leads. Here are a few doโs and dontโs:
๐ฐ DO create multiple variations of your lead gen ad with different creative, as different creative will appeal to different people
โ DONโT only run one single lead gen ad in a campaign on itโs own - this will lead to higher CPLs
๐ฐ DO appeal to quality leads who are interested in your product/industry and so will be more likely to buy. Use copy such as: โSign up to be the first to hear about NEW product launchesโ or โSign up to become a VIP/receive exclusive discountsโ
โ DONโT use competitions to grow your email base... โSign up to winโ lead gen ads will have lower CPLโs! However, these will be poor quality leads that could be uninterested in your business, and unlikely to buy.
๐ฐ DO ensure you have a CRM workflow in place, that welcomes these new leads to your brand and can help to turn them into loyal customers!
Something fun to start the week off right! BuzzFeed just dropped the 2020 "Memes of The Year" and they. are. everything. ๐
What a year it's been! ๐
Drop the meme below that fits your description of 2020!
BUZZFEEDNEWS.COM
The 39 Most Defining Memes of 2020
Are you taking advantage of the time you have? ๐ค
Q4 is wrapping up, but there is still time left to make moves. This monthโs work will set the foundation for the next year of your business! ๐ฅ
So dig in, finish strong, and set yourself up for a game-changing 2021. ๐ฐ
We want to know! ๐ This year might have been filled with loads of unwanted events, but we know there were wins along the way. ๐ฐ Pick one and drop it below!
Also, itโs Larissaโs (our amazing CEO) birthday today so while youโre sharing your accomplishments for 2020 be sure to leave a โHappy Birthdayโ for her also! ๐
Happy New Years Eve and good riddance to 2020!! ๐ฅ
We want to know! ๐ This year might have been filled with loads of unwanted events, but we know there were wins along the way. ๐ฐ Pick one and drop it below!
Also, itโs Larissaโs (our amazing CEO) birthday today so while youโre sharing your accomplishments for 2020 be sure to leave a โHappy Birthdayโ for her also! ๐
Happy New Years Eve and good riddance to 2020!! ๐ฅ
We want to know! ๐ This year might have been filled with loads of unwanted events, but we know there were wins along the way. ๐ฐ Pick one and drop it below!
Also, itโs Larissaโs (our amazing CEO) birthday today so while youโre sharing your accomplishments for 2020 be sure to leave a โHappy Birthdayโ for her also! ๐
Happy New Year's Eve and good riddance to 2020!! ๐ฅ
Join us as we hear from our presenter Mark Masters. He'll be discussing his struggles as a performer in the pandemic and 2021's goals.
โ2020 was such a wasteโ or was it? ๐ค
We think not! We all had the fastest crash course with so many incredibly important and desired skills! ๐ฐ
Which of these skills do you think youโve developed most? โฌ๏ธโก๏ธ
Let's talk PINTEREST ๐
โ โ โ โ โ โ โ โ โ
Pinterest is a visual discovery engine for finding ideas that spark inspiration. ๐ก
โ โ โ โ โ โ โ โ โ
What industries might use Pinterest?
๐ฐ Interior Designers
๐ฐ Chef, Baker or Catering Company
๐ฐ eCommerce (think gift ideas)
๐ฐ Travel agent or Hotels
๐ฐ Hairstylists and Makeup Artists
๐ฐ Health & Fitness
And that's to name just a few industries that are finding success on Pinterest.
โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ
Do you use Pinterest? If not, do you think your small business would benefit from using this platform?
๐๐ซ๐ผ๐ฐ ๐ฒ๐ผ๐ฎ๐ซ ๐๐ฅ๐ผ๐ ๐ญ๐ซ๐๐๐๐ข๐! ๐ฐ
Feel like your blog isnโt getting the audience it deserves? This is a question weโve been hearing a lot!
So, here are three ways you may not have already tried which can help to give your blog that much needed boost!
โข ๐๐ซ๐ข๐ญ๐ ๐๐ข๐ฅ๐ฅ๐๐ซ ๐๐ซ๐ญ๐ข๐๐ฅ๐๐ฌ
Pillar articles are lengthy, clear pieces of writing which cover an ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ topic instead of writing multiple articles on the same subject. For example: โ๐ฏ๐ฌ ๐ช๐ฎ๐๐ ๐๐ผ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐น๐ผ๐ด ๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐโ
These articles do take time and a lot of research and knowledge, however, if you want to rank high on search engines and therefore boost traffic, this is a great way to do so!
โข ๐๐๐ง๐๐ซ๐๐ญ๐ ๐๐ข๐ง๐ค ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐
Link building is when other websites link your website in their content. To do this, make sure your content is ๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐น๐ฒ, ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐, ๐ฎ๐ป๐ฑ ๐น๐ถ๐ป๐ธ ๐ผ๐๐ต๐ฒ๐ฟ ๐น๐ฎ๐ฟ๐ด๐ฒ๐ฟ ๐๐ถ๐๐ฒ๐ ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐น๐ผ๐ด ๐ฝ๐ผ๐๐๐. Many companies track who links them and if they like your content and it relates to one of their posts, they may link you back! ๐๐ฎ๐ฐ๐ธ๐น๐ถ๐ป๐ธ๐ ๐ฎ๐ฟ๐ฒ ๐๐๐ฝ๐ฒ๐ฟ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ผ ๐ฆ๐๐ข ๐ฟ๐ฎ๐ป๐ธ๐ถ๐ป๐ด.
โข ๐๐ฉ๐๐๐ญ๐ ๐๐ฅ๐๐๐ซ ๐๐ผ๐ฌ๐ญ๐ฌ
Instead of completely starting from scratch, why not update your old pillar posts with ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ ๐ณ๐ฎ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ด๐๐ฟ๐ฒ๐, ๐บ๐ผ๐ฟ๐ฒ ๐ธ๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ด๐ฎ๐ถ๐ป๐ฒ๐ฑ ๐๐ถ๐ป๐ฐ๐ฒ ๐๐ต๐ฎ๐ ๐๐ถ๐บ๐ฒ, ๐ฎ๐ป๐ฑ ๐๐ฝ๐ฑ๐ฎ๐๐ฒ๐ฑ ๐ถ๐บ๐ฎ๐ด๐ฒ๐ ๐ฎ๐ป๐ฑ ๐น๐ถ๐ป๐ธ๐!
This will not only save you time but it means you are constantly providing your audience with information that is relevant and correct.
๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฏ๐น๐ผ๐ด? Let us know in the comment!
Join us this morning as we learn about how UV light can help combat COVID and get our kids back in school.
Saying goodbye to another longtime friend. Flash filled a gap when rich web content that involved animations, video, sound, and interactivity using browsers that barely complied with early web standards... and most importantly, it shaped the way we video and share content today. ๐
Although the plugin was responsible for a huge number of security problems for Adobe lately ๐ it was also used to create some of the most memorable moments on the internet for all of us, and for that we are grateful.
So long, Flash! ๐
HOWTOGEEK.COM
Adobe Flash is Dead: Hereโs What That Means
Who knew the stakes were so high?!
This is the nature of the ever-growing and fast-paced industry of social media. โ
โ
If you're wondering: โ
โ
โข How can I make sure my audience doesn't unfollow me? โ
โข How do I stay up-to-date with responding to customer queries? โ
โข How do I monitor what people are saying about my brand? โ
โ
The answer is social listening & social monitoring. Your customers/audience are telling you what they think.. are you listening? ๐ฐ
We made it! Happy New Year to all! ๐ฅ
May your 2021 be leaps and bounds better than 2020 ๐ฐ Enjoy the holiday and we canโt wait to see what this year has in store for you!
We want to know! ๐ This year might have been filled with loads of unwanted events, but we know there were wins along the way. ๐ฐ Pick one and drop it below!
Also, itโs Larissaโs (our amazing CEO) birthday today so while youโre sharing your accomplishments for 2020 be sure to leave a โHappy Birthdayโ for her also! ๐
Happy New Years Eve and good riddance to 2020!! ๐ฅ
Talk about listening to your audience! Interesting read about some major breweries and their shift to marketing healthier beer recently and why they did it.
.
.
.
โWe knew that one of our target demographics for this beer was the person who is out and about, running and hiking and enjoying the weather,โ all of which ultimately became pandemic-friendly activities."
Oh man, do we love a good beer and marketing tale. ๐ป
VINEPAIR.COM
How โHealthyโ Marketing Is Bringing Beer to a New Audience
Clean up your desks ya filthy animals! ๐
Happy National Clean Your Desk Day! It may seem like a funny holiday, but we know some of you wouldnโt do a tidy-up job without a little provocation. ๐๐ฐ So here it is!
No, we didnโt make this up! 93% of ALL online experiences start with a search engine like Google, Yahoo, and Bing. ๐
Also a fact that 75% of those users never even make it past the first page. ๐ฎ Didnโt think SEO was that important? These stats should definitely prove otherwise!
In an ideal world great content would be all you need to reach a wide audience, but the reality is that youโll need great content AND a strong SEO strategy to expose your companyโs website to new viewers.
Want to make sure youโre not getting overlooked on search engines? Send us a DM, weโre huge nerds for SEO. ๐ค
That's all for today. Just coffee. May it be strong and give you the much needed push to make through the day. โ๏ธ
๐๐ซ๐ผ๐ฐ ๐ฒ๐ผ๐ฎ๐ซ ๐๐ฅ๐ผ๐ ๐ญ๐ซ๐๐๐๐ข๐! ๐ฐ
Feel like your blog isnโt getting the audience it deserves? This is a question weโve been hearing a lot!
So, here are three ways you may not have already tried which can help to give your blog that much needed boost!
โข ๐๐ซ๐ข๐ญ๐ ๐๐ข๐ฅ๐ฅ๐๐ซ ๐๐ซ๐ญ๐ข๐๐ฅ๐๐ฌ
Pillar articles are lengthy, clear pieces of writing which cover an ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ topic instead of writing multiple articles on the same subject. For example: โ๐ฏ๐ฌ ๐ช๐ฎ๐๐ ๐๐ผ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐น๐ผ๐ด ๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐโ
These articles do take time and a lot of research and knowledge, however, if you want to rank high on search engines and therefore boost traffic, this is a great way to do so!
โข ๐๐๐ง๐๐ซ๐๐ญ๐ ๐๐ข๐ง๐ค ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐
Link building is when other websites link your website in their content. To do this, make sure your content is ๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐น๐ฒ, ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐, ๐ฎ๐ป๐ฑ ๐น๐ถ๐ป๐ธ ๐ผ๐๐ต๐ฒ๐ฟ ๐น๐ฎ๐ฟ๐ด๐ฒ๐ฟ ๐๐ถ๐๐ฒ๐ ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐น๐ผ๐ด ๐ฝ๐ผ๐๐๐. Many companies track who links them and if they like your content and it relates to one of their posts, they may link you back! ๐๐ฎ๐ฐ๐ธ๐น๐ถ๐ป๐ธ๐ ๐ฎ๐ฟ๐ฒ ๐๐๐ฝ๐ฒ๐ฟ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ผ ๐ฆ๐๐ข ๐ฟ๐ฎ๐ป๐ธ๐ถ๐ป๐ด.
โข ๐๐ฉ๐๐๐ญ๐ ๐๐ฅ๐๐๐ซ ๐๐ผ๐ฌ๐ญ๐ฌ
Instead of completely starting from scratch, why not update your old pillar posts with ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ ๐ณ๐ฎ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ด๐๐ฟ๐ฒ๐, ๐บ๐ผ๐ฟ๐ฒ ๐ธ๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ด๐ฎ๐ถ๐ป๐ฒ๐ฑ ๐๐ถ๐ป๐ฐ๐ฒ ๐๐ต๐ฎ๐ ๐๐ถ๐บ๐ฒ, ๐ฎ๐ป๐ฑ ๐๐ฝ๐ฑ๐ฎ๐๐ฒ๐ฑ ๐ถ๐บ๐ฎ๐ด๐ฒ๐ ๐ฎ๐ป๐ฑ ๐น๐ถ๐ป๐ธ๐!
This will not only save you time but it means you are constantly providing your audience with information that is relevant and correct.
๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฏ๐น๐ผ๐ด? Let us know in the comment!
Join us this morning as we learn about how UV light can help combat COVID and get our kids back in school.
LOCATION, LOCATION, LOCATION๐
Why should you be tagging your geolocation on your posts? Instagram allows you to tag your location on both your posts and stories. This could be the city youโre in or maybe even the specific place of your business.
People can search for posts through the geolocation and so youโll potentially appear in content for that geolocation. ๐
This will help you to be connected with your target market in a certain area and even appear in search results for any potential customers! ๐ฐ
Most of you already know that weโre @Mailchimp Partners. ๐ง But weโve been hard at work already this and just snagged our official certification as well! ๐ Which pretty much just means weโre awesome at helping businesses grow their brand and their reach. ๐ฐ
If youโre looking for marketing automation support, look no further and drop a comment below or send us a DM! ๐ฒ
The shoe that just won't quit! ๐
Not everyone's a fan of the croc, but it sure is a great story of perseverance and strategy winning the day! Croc's CEO Andrew Reesโ strategy to improve manufacturing, close underperforming stores, and make Crocs โcoolโ again turned the company into one of the worldโs largest and fastest-growing athletic footwear brands.
At least someone had a really great 2020!
THEHUSTLE.CO
Crocs had a massive 2020. How?
The Learning Phase: Explained
Did you know that every time you put a new ad set or ad live in Facebook ads manager, it goes through a โ๐น๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ดโ phase? ๐ค
The learning phase occurs as your ad set is collecting data, learning the best people to show your ad to, and the best ad placements for performance! (a.k.a. Facebook is doing a lot of the work for you)
During the learning phase, performance can be unstable. Itโs only once youโve exited the learning phase that performance will stabilize and youโll be able to reach optimal performance๐
In order to exit the learning phase, you need to drive 50 conversions. During this time, you should AVOID making any changes to your ads or ad set as this can re-set the learning phase and cause your performance to be unstable for longer!
Things that can re-set the learning phase include:
- Adding a new ad into your ad set
- Tweaking your ad/audience
- Significantly changing your budget
Did you know this? Itโs important to understand the learning phase for your campaign performance. Oh, and make sure you ๐๐ฎ๐๐ฒ ๐๐ต๐ถ๐ for future reference if you didnโt ๐ฐ
Come listen to our conversation about the future of work in the skilled trades, specifically in the auto mechanics industry. Join us!
Talk about listening to your audience! Interesting read about some major breweries and their shift to marketing healthier beer recently and why they did it.
.
.
.
โWe knew that one of our target demographics for this beer was the person who is out and about, running and hiking and enjoying the weather,โ all of which ultimately became pandemic-friendly activities."
Oh man, do we love a good beer and marketing tale. ๐ป
VINEPAIR.COM
How โHealthyโ Marketing Is Bringing Beer to a New Audience
Okay, so maybe perfectionism is actually just procrastination & fear all dressed up to the nines. ๐
โโ๏ธ๐
โฃ
Perfectionism is often treated as a badge of honor when in reality in can be hurting your businesses. โฃ
โฃ
Maybe this sounds like you... โฃ
๐ซ "I don't have my website live because it's not 'perfect' yet." โฃ
โฃ
๐ซ "Just one more [course, podcast episode, event, etc.] THEN.. I'll be ready!"โฃ
โฃ
๐ซ "I want to create [big dream], but I don't have the [knowledge, permission, expertise] yet." โฃ
โฃ
๐ซ "I'll start doing [important business thing] once I have the time to do it 'right'." โฃ
โฃ
๐ซ "Once I get [unncessary things done] then I'll officially start my business!"โฃ
โฃ
You guys... sometimes DONE is better than PERFECT. โฃ
โฃ
Weโre all about honing your craft and doing A+ work, but if something is on your to-do list (or dream list) for ages and you can never seem to make it happen, it's time to do it, and do it MESSY. โฃโฃ
โฃ
Let us know your thoughts? โฌ And please share or tag someone who you think needs to hear this. ๐ฐ
Weโve all heard it said, โIf you build it, they will come!โ โฃ
โฃ
But, what if they donโt? ๐โฃ
โฃ
Often we *think* that a great product equals a great volume of sales. โฃIf itโs great, theyโll just want to buy it, right? โฃ
โฃ
But, even the best products (sometimes ESPECIALLY the best products) donโt just sell themselves. โฃ
โฃ
You have to market it. โฃ
โฃ
You have to ๐๐ผ SELL. ๐๐ผ IT. ๐๐ผโฃ The money is in the marketing!
We found a follow-up to yesterday's article! ๐ Looks like these guys are taking major steps to close the funding inequality gap right here in Kansas City.
Each and every day we're proud to be a #KC company and it's people like this doing the hard work that makes it even better!
#DoTheWork #KCProud
STARTLANDNEWS.COM
Effort to grow startup capital for Black-owned businesses: Our work in KC has just begun
Check out this great read from TechCrunch about the unfair bias that runs deep within entrepreneurship and funding.
What do you guys think, will this be the last big civil rights movement towards equality?
SOCIAL.TECHCRUNCH.COM
Equal access to capital and entrepreneurship is the final civil rights movement โ TechCrunch
LOCATION, LOCATION, LOCATION๐
Why should you be tagging your geolocation on your posts? Instagram allows you to tag your location on both your posts and stories. This could be the city youโre in or maybe even the specific place of your business.
People can search for posts through the geolocation and so youโll potentially appear in content for that geolocation. ๐
This will help you to be connected with your target market in a certain area and even appear in search results for any potential customers! ๐ฐ
Most of you already know that weโre @Mailchimp Partners. ๐ง But weโve been hard at work already this and just snagged our official certification as well! ๐ Which pretty much just means weโre awesome at helping businesses grow their brand and their reach. ๐ฐ
If youโre looking for marketing automation support, look no further and drop a comment below or send us a DM! ๐ฒ
Something a little funny to get us through this Friday. ๐ฐ AND to get you thinking outside the box when it comes to talking to your audience.
Don't know about you, but we'd take advice from Umi the IT dog. ๐
ADAGE.COM
How humor drives marketing for a cloud data services company
Our CEO and CTO took off to the mountains this week for some much needed rest and play! Looks like theyโre having WAY more fun than we are here ๐
Friendly reminder to give yourselves the break when you need it! ๐ฐ
Wow! What a stellar list of companies that are moving and shaking in KC๐ฅ Congratulations to all the companies that made the Top 10 Startups To Watch. Weโre all watching and rooting for you!๐ฐ
STARTLANDNEWS.COM
10 Kansas City Startups to Watch in 2021 - Startland News
YOUโRE NOT BEHIND IN YOUR SMALL BIZ.
๐That person you see with 10k community on social media? Started at zero.
๐That person that owns that successful small biz? Started with no sales.
๐That person you see today mastering their posts or reels? Started having never created one.
So no. Youโre not behind. Youโre just in your own stage of your journey...
A journey that EVERY. SINGLE. ENTREPRENEUR walks. ๐ถ๐ปโโ๏ธ๐ถโโ๏ธ
Always remember, while the numbers seem โsmallโ some daysโฆ
That one more community member?
That one direct message?
That one more reel?
That one more sale or enquiry?
... are all building you the business of your dreams. ๐ฐ
Grab a screenshot and post the affirmation you got in the comments! ๐ TGIM! ๐ฐ
Okay, so maybe perfectionism is actually just procrastination & fear all dressed up to the nines. ๐
โโ๏ธ๐
โฃ
Perfectionism is often treated as a badge of honor when in reality in can be hurting your businesses. โฃ
โฃ
Maybe this sounds like you... โฃ
๐ซ "I don't have my website live because it's not 'perfect' yet." โฃ
โฃ
๐ซ "Just one more [course, podcast episode, event, etc.] THEN.. I'll be ready!"โฃ
โฃ
๐ซ "I want to create [big dream], but I don't have the [knowledge, permission, expertise] yet." โฃ
โฃ
๐ซ "I'll start doing [important business thing] once I have the time to do it 'right'." โฃ
โฃ
๐ซ "Once I get [unncessary things done] then I'll officially start my business!"โฃ
โฃ
You guys... sometimes DONE is better than PERFECT. โฃ
โฃ
Weโre all about honing your craft and doing A+ work, but if something is on your to-do list (or dream list) for ages and you can never seem to make it happen, it's time to do it, and do it MESSY. โฃโฃ
โฃ
Let us know your thoughts? โฌ And please share or tag someone who you think needs to hear this. ๐ฐ
Let's have some fun, and maybe help you get clear on your messaging too! ๐ฐ โฃโฃ
โฃ
Be blunt, and ditch the fluffy language we often try to use. Let's get to the heart of what problem we solve. โฃ
โฃ
What you come up with might be hilarious, sassy, and to the point... and it might also just be exactly how you need to start explaining what you do in a way that actually gets people interested. โฃ
โฃ
Or, it might just be funny and get your creative juices flowing. ๐คฃ Either way, it's a good thing!โฃ
โฃ
So, comment below with what you do in the worst possible way. โฃโฃ
โฃ
GO! ๐
Join us this morning as we hear from Telememory--a company helping to keep folks connected while suffering from memory and cognitive loss.
Seems to be an end of an era coming this year, so here's a little advice from the man himself! Say what you may, but Bezos absolutely shaped the way we all 'e-commerce' today, and that is quite the legacy. ๐
Check out this great read from The Wall Street Journal with insight into how Bezos ran Amazon, and some of his leadership lessons to live by!
If you made it through the article, what little nugget of advice stuck out to you?
WSJ.COM
How Jeff Bezos Has Run Amazon, From Meetings to Managing
According to a report from Ark Invest (the ones who predicated many other companies/industry outcomes including Tesla) has stated that the next industry to pop is in deep learning abilities. Essentially developing an AI function that mimics the workings of the human brain in processing data ๐ง
What do you think, will that be a $30T industry in the next couple of decades? ๐ค
THEHUSTLE.CO
Ark Invest believes deep learning will create $30T of value over the next 15-20 years
Happy Monday! New week. New month. ๐ฐ
Tips for success: make a plan today to do at least 1 thing youโve been putting off each day of this week. ๐ค Youโll be amazed by the progress, weโre sure of it!
Something a little funny to get us through this Friday. ๐ฐ AND to get you thinking outside the box when it comes to talking to your audience.
Don't know about you, but we'd take advice from Umi the IT dog. ๐
ADAGE.COM
How humor drives marketing for a cloud data services company
Let us help you get up on the 1MCKC stage! Come learn the tips, tricks, and see the behind-the-scenes of how the application process works.
One of the biggest mental shifts you have to make as an entrepreneur is to stop posting content that YOU wanting to see and start posting content that YOUR AUDIENCE wants to see. ๐ฐ
Great idea or terrible... what do you think? ๐ค
It's a bold move, but we wouldn't expect anything less from Reddit.
ADWEEK.COM
Why Reddit Spent Its Marketing Budget on This Super Bowl Ad
Weโve been busy planning this year! ๐ฐ Something is coming soon, and weโre VERY excited! ๐ Hereโs some clues:โ โ โ โ โ โ โ โ โ
โ โ โ โ โ โ โ โ โ
1. Itโs FREEโ โ โ โ โ โ โ โ โ
2. It will help your business grow
3. It also solves a really big pain point that we've both been seeing a lot of small businesses haveโ โ โ โ โ โ โ โ โ
4. Was 100% designed with the thought "How can we add value and make it easier for small businesses?โโ โ โ โ โ โ โ โ โ
โ โ โ โ โ โ โ โ โ
Stay tuned! But in the meantime, what do you think it is?๐
Daily social media checklist ๐ฐ
Feel like you are forgetting something in your social media strategy?
We have listed the main social media activities to implement on a daily basis to help boost engagement and grow your account:
1. Reply dms
2. Check your mentions
3. Monitor for keywords
5. Engage through hashtags (20 mins)
6. Engage with followers (20 mins)
7. Post stories (use engagement stickers)
8. Plan new content ideas
9. Curate content (using tools like Pocket can help you save content with tags for later use)
10. Schedule content
Let's have some fun, and maybe help you get clear on your messaging too! ๐ฐ โฃโฃ
โฃ
Be blunt, and ditch the fluffy language we often try to use. Let's get to the heart of what problem we solve. โฃ
โฃ
What you come up with might be hilarious, sassy, and to the point... and it might also just be exactly how you need to start explaining what you do in a way that actually gets people interested. โฃ
โฃ
Or, it might just be funny and get your creative juices flowing. ๐คฃ Either way, it's a good thing!โฃ
โฃ
So, comment below with what you do in the worst possible way. โฃโฃ
โฃ
GO! ๐
If you haven't seen our post about hashtags over on Instagram today, go check it out! ๐
On theme, here's a great article about using hashtags in your YouTube video descriptions to boost searchability! Last month YouTube introduced a simple feature, a hashtag search results page, to improve the relevancy of results for viewers!
It was possible to search via hashtag previously, but this update will limit results ONLY to items using the hashtag in question, not algorithmically-determined related results as were previously served.
Moral of the story? Get to hashtagging!
CMSWIRE.COM
How YouTube Hashtag Optimization Is a Great Search Strategy
We had a client ask about this recently, and so we thoughtโฆ "they can't be the only one"!
So you write a killer blog, upload an awesome image, press publish.. and THEN WHAT?! ๐ง
You've got to share it with the world!
๐ฐ Post the blog/thumbnail to your social channels (link when you can)
๐ฐ Share your blog post in relevant Facebook groups
๐ฐ Add a blurb and link about the blog to your next newsletter
๐ฐ Make short videos about the topic and use for social content (drive viewers back to the blog post to learn more)
๐ฐ Be sure to respond to all comments
๐ฐ Review and update the blog as necessaryโ google LOVES it when blogs are accurate & up-to-date with the latest details
Is there anything else you do after publishing a blog post? Weโd love to know!๐
A little motivation to end the week on. ๐ฐ
Really think about it though ๐ค youโve got a hell of a lot more magic than cauliflower, and if it can become pizza... you can become ANYTHING you want! ๐ช
Different types of social media posts to use throughout your feed!
โ โ
Itโs important to bring out a variety of content to your audience, after all variety is the spice of life! ๐
โ โ
Here are some different types of posts you can show off in your feed: โ โ
โ โ
๐Educational post (teach your audience something)โ โ
๐Engagement post (ask your audience something)โ โ
๐Inspirational post (share an inspiring quote/story)โ โ
๐Behind-the-scenes (show something your working on/share a project)โ โ
๐ User-generated-content (share content on your feed from someone else and give the appropriate credit)โ โ
โ โ
This doesn't mean that one post will only educate, promote engagement, or inspire. Your posts can accomplish a combination of these, but always with the priority of bringing VALUE.โ โ
โ โ
Because if you're not bringing anything of value to your audience, what are you doing?โ ๐ค
โ โ
Have you been using a combination of different posts in your feed or do you catch yourself creating too much of the same type of posts? Let us know! ๐
Let us help you get up on the 1MCKC stage! Come learn the tips, tricks, and see the behind-the-scenes of how the application process works.
One of the biggest mental shifts you have to make as an entrepreneur is to stop posting content that YOU wanting to see and start posting content that YOUR AUDIENCE wants to see. ๐ฐ
According to stats these are the MOST effective SEO strategies for businesses!
So ๐ค what does this mean for you?
SEO can help to gain free targeted traffic from search engines to your website, blog or online store. So, utilizing these best practices will increase your traffic score. ๐
Producing relevant content leads to quality content for your audience, and is the number one way to influence your traffic score. This increases your value as a business and will rank you higher in search, simple enough right? ๐
Pro tip: Make sure you are keeping up to date with industry trends in your niche! For example, if you are a fitness or account check if there are any new fitness trends on Google Trends!
And if all this sounds like mumbo jumbo, and you just want to rank on Googleโ send us a DM! We really geek out about SEO ๐ฐ
This is up from the average of 4.8 accounts in 2014! ๐ฑ Social Media is forever expanding and that really CAN be great for businesses trying to reach their target market.
This means you have roughly 9 different ways to find, target, and engage with your ideal customer, and with that kind of growth the opportunities are endless! ๐
Action โ Inspiration โ Motivation. The key๐ is to just do something, and by taking the first step you will be rewarded with insight & motivation regarding the next steps. ๐ Itโs a crazy and wonderful cycle that only requires you to make a move!
If learning digital marketing and how to effectively use it to grow your business is the first action you decide to take, make sure to stay tuned here because we have something is coming soon that will maximize your efforts and support you in getting to the next level! ๐
Copper is a "living metal"--come learn from CuTap about why this matters and how they're leveraging it to make safer, cleaner surfaces
FOOD FOR THOUGHT ๐ฐ
โIgnoring online marketing is like opening a business but not telling anyone.โ
How accurate is this?! ๐
We can't even imagine a business without an online presence. Everyone is so interconnected on social media and the internet, it would be silly to ignore online marketing!
Just for fun...can you think of any instances where an online presence wouldnโt be needed? ๐ค
If you haven't seen our post about hashtags over on Instagram today, go check it out! ๐
On theme, here's a great article about using hashtags in your YouTube video descriptions to boost searchability! Last month YouTube introduced a simple feature, a hashtag search results page, to improve the relevancy of results for viewers!
It was possible to search via hashtag previously, but this update will limit results ONLY to items using the hashtag in question, not algorithmically-determined related results as were previously served.
Moral of the story? Get to hashtagging!
CMSWIRE.COM
How YouTube Hashtag Optimization Is a Great Search Strategy
A little behind the scenes action! ๐น
MailChimp has an exciting new product dropping ๐คซ and as a MC Partner we were asked to record some educational/strategic videos for them.. and it was AWESOME!
Just check out that sweet setup ๐ Be on the lookout for this drop AND more coming from the NWC team soon! ๐ฐ
For those of you looking to start a text campaign as part of your marketing plan, here's a company to watch! ๐ Emotive is changing the game with a platform focused on text marketing that feels like a real conversation with another human being, rather than just another email blast.
Check out the full article here! ๐
SOCIAL.TECHCRUNCH.COM
Emotive raises $50M to make text marketing more conversational โ TechCrunch
It might seem like a digital business doesnโt generate much waste in the physical world but the opposite is true. Did you know that an average website produces 4.61 grams of CO2 for every page view? For websites that have an average of 10,000 page views per month, that makes 553 kilograms of CO2 per year! This may not seem like a lot, until you consider that there are currently well over 1 billion websites live on the Internet! ๐ณ
Marketing is all about encouraging and amplifying the actions our clients take to increase their reach and impact. Itโs about channeling their genius into the wider world. Itโs about delivering the unexpected to excite your audience and reward their loyalty.
A goal that weโve been working towards over the past few years is finding a way to channel the collective momentum of our clients and our own ambitions into something larger. So weโre stepping into our own a bit with a partnership with One Tree Planted in 2021. Because really, who doesnโt benefit from more trees and clean air in this world? So when you partner with us, youโre supporting reforestation and that feels pretty good, doesnโt it? ๐ณ
๐ธ: One Tree Planted
Join us today on the 1MCKC Zoom stage!
Big news for KC businesses looking to raise capital!
But also let's celebrate that KCRise Fund now has the largest assets under management by a Midwest venture firm founded solely by a woman. ๐ ๐โโ๏ธ #KCProud
STARTLANDNEWS.COM
KCRise closes $41M Fund II, plans to invest in 20 high-growth tech companies
According to stats these are the MOST effective SEO strategies for businesses!
So ๐ค what does this mean for you?
SEO can help to gain free targeted traffic from search engines to your website, blog or online store. So, utilizing these best practices will increase your traffic score. ๐
Producing relevant content leads to quality content for your audience, and is the number one way to influence your traffic score. This increases your value as a business and will rank you higher in search, simple enough right? ๐
Pro tip: Make sure you are keeping up to date with industry trends in your niche! For example, if you are a fitness or account check if there are any new fitness trends on Google Trends!
And if all this sounds like mumbo jumbo, and you just want to rank on Googleโ send us a DM! We really geek out about SEO ๐ฐ
When you think of "small" business remember that entrepreneurial activity, or in other words, the creation of new businesses, is what supports local economies and keeps the world going 'round! ๐
ENTREPRENEUR.COM
Why Entrepreneurship Is the Engine of Economic Development
Ignoring (potential) customers on social media is similar to ignoring the ringing phone when they call your business.
Donโt be that person. โ engage with your clientele no matter where theyโre reaching out from.
Reply to that comment. ๐ฑRespond to that message. ๐ญ And pick up the phone! โ๏ธ
Taking photos for social media is more involved than you think! ๐ธ
โ
Creating consistent and quality images for your social media presence involves time and planning. โฐ We live in a highly visual world these days and if you're trying to highlight yourself or your business, you need to put in some effort.
โ
When taking images, remember to:โ
๐ฐ Consider lighting: Whatever youโre photographing shouldn't be backlit. Natural lighting is best, but when in doubt, bring a ring light.
๐ฐ Frame the shot properly for the platform you're preparing content for: Instagram, Facebook, and LinkedIn all have different specs. Know what you're shooting for and plan accordingly. โ
๐ฐ Be intentional: It takes time to set up good shots. Don't try to cram it in; block off time in your schedule to dedicate to getting it done right. โ
๐ฐ Hire a professional: Bring in a real photographer a few times a year (quarterly is a good goal) to ensure you have high-resolution, professional images, just like we did here with Photography & Wall Stylings by Christy
๐ฐ Using high-quality stock photos can help fill the gaps, we really like Unsplash and Freepik!
โ
Finally, remember to HAVE FUN because that's what social media is all about!
Come hear the story of Micro Mini Metal and how they're tackling the problem of microbes and the world we live in, especially during the last few months.
There are tons of social media myths that circulate long enough to become beliefs, hereโs a list of a few of our โfavoriteโ myths weโve heard:
โ An account's success is measured by the number of followers
This myth is almost engrained in people - when we visit a user's account, we instantly look at the # of followers and this actually has nothing to do with how successful they are! Rather we should be focusing on the "quality" of their followers - and are they actively engaged?
โ You need to be on all social channels
Nope! If a channel isn't right for your business and your customers/potential customers are not there, then why put any effort at all into upholding that account? If anything, this is a waste of time. Put all your energy into a few platforms that you KNOW your audience is on.
โ Social Media isn't right for all businesses
I can't think of many businesses that don't have SOME potential customers/leads that aren't somewhere online. The majority of the population spends at least some time online, in some form. If they don't now, then they will be very soon.
โAlways use a CTA
Stop forever selling to your followers and engage with them! Educate them and give them something valuable. They are not on social media to be sold to, theyโre there to be social!
โ Success of social campaigns can only be measured in likes and shares
Social campaigns can be tracked just as well as any other form of digital marketing. If you are tracking conversions and events correctly then you will be able to see what type of actions your followers are taking on your content.
According to a recent Cisco Annual Internet Report, 82% of internet traffic will be driven by video come 2022! ๐น
But it's no secret the pandemic altered the way we do just about everything, including marketing communications. The dynamics of video marketing are no longer the same and brands must adapt to the โnew normalโ to achieve favorable outcomes.. So what exactly is the new normal for producing great videos? ๐ค
Check out the article below to learn more!
ENTREPRENEUR.COM
5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers
Here's a great article from the Harvard Business Review challenging everything that was believed to be true about marketing pre-pandemic to now. ๐คฏ
This one was our favorite on the list:
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
Which one's yours? ๐ค
HBR.ORG
10 Truths About Marketing After the Pandemic
We ๐ Have ๐ The ๐ Best ๐ Clients ๐
Itโs one thing when you suggest marketing efforts to a client, and itโs a whole other thing when they actually go through it! ๐ฅ Thanks, Sharp Connections, LLC for accepting every challenge we throw your way and doing them flawlessly! (with rollers we might add ๐)
P.S. If you know anyone in or planning on running for state/city government positions be sure to reach out to Sharp Connections, LLC for the best voter relationship & communication tool there is! ๐ณ
Mark your calendar! ๐ Our CEO ๐ฐ and 6 other amazing MailChimp partners are getting together for a special event on March 18th at 9:30 CST!
Theyโll be doing a deep dive of MailChimp and be available to answer any questions you might have about the automated marketing platform! ๐ญ
Drop a comment below if you want the invite๐
Happy International Womenโs Day to all the incredible women out there kicking ass each and everyday! ๐ฐ
When you think of "small" business remember that entrepreneurial activity, or in other words, the creation of new businesses, is what supports local economies and keeps the world going 'round! ๐
ENTREPRENEUR.COM
Why Entrepreneurship Is the Engine of Economic Development
We hear it all the time... "I-rish my social media accounts would grow!" So.. here are some great tips in here for gaining followers and maximizing engagement!
Happy St. Patrick's Day btw! ๐ (did you see what we did up there? ๐)
MELTWATER.COM
How To Get More Instagram Followers: 8 Proven Growth Strategies
T-minus 2 days until the event you wonโt want to miss! โฐ
Rapid-fire Q&A with some of the best of the best of the @mailchimp partners (including our CEO) on Thursday at 9:30 AM CST!
Register for this FREE event here: https://mailchi.mp/624944ad05df/she-who-mailchimps and weโll see you there! ๐ฐ
Thereโs just something about the Monday after Daylight Saving Time that requires a bit more than the usual amount of coffee. ๐
This should do it. โ๏ธ Happy Monday!
PSA: Weโre experiencing some technical difficulties with our site right now, but donโt worry weโre hoppinโ to it! ๐ฐ
Weโll be back with an update soon!
Happy Friday, that is! ๐ฐ #TGIF
What are your plans for the weekend? Tell us below! ๐
Here's a great article from the Harvard Business Review challenging everything that was believed to be true about marketing pre-pandemic to now. ๐คฏ
This one was our favorite on the list:
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
Which one's yours? ๐ค
HBR.ORG
10 Truths About Marketing After the Pandemic
We love a good healthy competition. ๐
Clubhouse was first to the market, but Twitter's new Spaces is coming in quick on its' heels! Seems both of these platforms are focusing on exclusivity, but who's method will stand the test time? ๐ค
MORNINGBREW.COM
What Safe (Twitter) Spaces Mean for the Marketing Community
Paid Marketing v. Organic Marketing (aka inbound marketing) ๐ฐ
Which do you prefer? Let us know in the comments! ๐
Too many of us don't celebrate our wins. We don't actually think they are a big deal and we also don't want to brag.โ
โ
SO REMEMBER THIS:โ
โ
๐ฐ Your wins are inspiring, you're showing your community what's possible and what they helped you achieve.โ
โ
๐ฐ It's also a way to thank your community for helping you get to where you are.โ
โ
๐ฐ It's social proof for your customers or clients that you are valuable and that you know what you're doing.โ
โ
๐ฐ You and your work are worth celebrating and every milestone is representative of HOURS of work and it's critical you acknowledge that- otherwise what are you doing this for?โ
โ
So tag us in your next brag-post so we can cheer you on!โ ๐
The Mailchimp partners are going live in 30 minutes! ๐ต
Itโs not too late to register for this event, just visit here: https://mailchi.mp/624944ad05df/she-who-mailchimps and sign up to get the zoom link before they start!
What will be covered? ๐ค
- Favorite send times/days to send an email
- Subject lines they love
- Favorite email marketing tips
- Mailchimp features not to miss
- Some do's and don't of email marketing
- An "I have a quick Mailchimp question" Q & A at the end
See you in 30! ๐ฐ
We hear it all the time... "I-rish my social media accounts would grow!" So.. here are some great tips in here for gaining followers and maximizing engagement!
Happy St. Patrick's Day btw! ๐ (did you see what we did up there? ๐)
MELTWATER.COM
How To Get More Instagram Followers: 8 Proven Growth Strategies
T-minus 2 days until the event you wonโt want to miss! โฐ
Rapid-fire Q&A with some of the best of the best of the @mailchimp partners (including our CEO) on Thursday at 9:30 AM CST!
Register for this FREE event here: https://mailchi.mp/624944ad05df/she-who-mailchimps and weโll see you there! ๐ฐ