Norman & Jules believes in avoiding meaningless clutter by bringing items into the home that nurture growth in all of its numerous forms — for those who want well constructed, beautifully designed and thoughtful items with an emphasis on being environmentally and socially conscious. Toys should have a connection to nature, using as many natural materials as possible. Norman & Jules believes that toys and décor can also look lovely in your home, paying the utmost attention to esthetics and seeking out treasures that can become cherished heirlooms for generations to come.