A crisis or fast-moving opportunity arises, and you need your website to communicate a new message quickly and clearly. You're going to need help from someone just like Ryan Cardwell, who has been leading the development team at North Star for 18 years, today! Learn more about what's changing in the dev world as we celebrate his workiversary. - https://www.northstarmarketing.com/staying-on-top-of-the-tech-that-helps-schools-navigate-the-new-constant-change/
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Staying on Top of the Tech that Helps Schools Navigate the New Constant Change - North Star Marketing
What's rarer than a productive career in a creative field spanning almost three decades? Still loving what you do, innovating with joy, and a vitality in collaboration that's contagious. Allow us to introduce you to Kyle Smith, senior designer at North Star Marketing, who is celebrating eight years with our team today!https://www.northstarmarketing.com/cultivating-the-artists-eye-for-design-and-collaboration/
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Cultivating the Artist's Eye for Design and Collaboration - North Star Marketing
What percentage of development work is spent planning and scoping (versus coding/building)? You might be as surprised as we were. Read our interview with Tanner Record from North Star's development team on his fifth workiversary to find out. https://www.northstarmarketing.com/developing-a-new-focus-for-new-front-end-solutions/
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Developing a New Focus for New Front-End Solutions - North Star Marketing
Expanding our website offering for schools with smaller budgets, rethinking pricing from the ground up, home remodel projects — it sounds like Micah Fox, veteran solutions advisor at North Star, has had a busy year with big changes. Read more as we celebrate his 11 years (and counting!) of service with our team. - https://www.northstarmarketing.com/taking-the-mystery-out-of-marketing-for-private-schools/
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Taking the Mystery Out of Marketing for Private Schools - North Star Marketing
We bet you've never heard a more thoughtful take on what graphic design can do in the world than what Bryan Ickes shared with us in an interview on his seventh workiversary at North Star. Read about that, what school websites can do for students, the shape his yard is in, and much more.
https://www.northstarmarketing.com/understanding-relationships-through-graphic-design/
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Understanding Relationships through Graphic Design - North Star Marketing
What are the worst value propositions schools can use in their online marketing and paid search campaigns? North Star's Paid Search Manager, Lee Fowks, weighs in. Read more and help us celebrate his fourth workiversary! https://www.northstarmarketing.com/celebrating-four-years-with-lee-fowks-and-successful-paid-search-campaigns/
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Celebrating Four Years & Successful Paid Search Campaigns with Lee Fowks - North Star Marketing
How would you like to be a professional cookie taster? For Jeff Seevers, our product development manager at North Star Marketing (and the lead quality control agent for his wife's small bakery business) innovation is second nature. Read more about his work and the latest developments with Via and the marketing agencies it serves as we celebrate his third workiversary with our team.
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Leading in Spite of Marketing Priority Uncertainties in 2021 - North Star Marketing
Early in 2020, it was clear that COVID-19 was going to create some serious recruiting challenges for schools. To help with the shift, NSM developed and launched three campaigns to support schools as they pivoted their messaging and lead-generation efforts to connect with prospective families during the global pandemic. Here’s how the campaigns turned out.
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Stories of Recruitment Success During the Pandemic - North Star Marketing
What a year for schools! Nobody on our team knows that more than veteran education marketing manager Kaleen Goodeill. She’s celebrating four years at North Star, and we’re celebrating all her accomplishments and brainstorming what’s next for schools trying to grow enrollment and maintain retention strategies. Read more in our interview.
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Remarkable Growth in a Difficult Season - North Star Marketing