The microcurrent pioneer for over 30 years. Carol Cole Company was founded in 2000. Carol Cole & her daughters, Tera Peterson & Kim Morales, created NuFACE out of their home in Encinitas, CA in 2005. From there NuFACE quickly became the leader in at-home beauty devices helping every woman look & feel more beautiful. Using its flagship technology, microcurrent, NuFACE’s award-winning products are clinically proven to help tone, firm & reduce wrinkles, providing both visibly instant results & cumulative benefits. Tera Peterson, NuFACE Co-Founder & CEO of NuFACE is an omni-channel business with its products distributed across the professional, prestige & specialty retail, home shopping, direct-to-consumer, eCommerce & international channels.