Happy international Coffee day!
While you're sitting down and enjoying your afternoon cup of coffee (cuz we know we all do it 😄) Check out our website and see how we can help your business grow.
In need of a new website design? Check us out at https://www.opndsn.com/
See more reviews and learn more about us at: https://www.opndsn.com/
Listen in!
How are you creating?
Follow for more!
Here are some tips for naming your images:
1. Accurately describe the image in as little amount of words as you can
2. Include any branding or product name
3. Include your business name and brand identifiers like: Open Design-marketing-leesburg
Why is website maintenance important?
1. Check for errors
2. Check website speeds
3. Updating information
Check out how we optimize websites for mobile and tablet view here: https://www.opndsn.com/works
Emotions are everything when writing to your viewers.
Follow for more quotes and helpful tips!
Start by brainstorming your top 5-10 common words potential customers can use to find you and use those as a base for each social media post. You can add more specific hashtags that pertain to your post as well.
For example we use a lot of website and design hashtags but added in social media hashtags for this post.
Follow for more!
Check out our process here: https://www.opndsn.com/our-process
With Google being used by almost half of users for organic searches, be sure your ecommerce website and Google business info is up to date and your google business info.
Find more marketing statistics here: https://www.hubspot.com/marketing-statistics)
Stories are great for keeping your viewers attention while also making your services or product more memorable.
Follow for more quotes and helpful tips!
Have a Happy Halloween weekend! 🎃👻
See more reviews and learn more about us at: https://www.opndsn.com/
Newsletters can be used to help build your reputation as well as bring in web traffic, social media followers and eventually repeat customers.
Share your best content each month with your contacts to create a stronger relationship, keep them thinking your business.
Keep your audience interested and thinking about you with newsletters!
Follow for more quotes and helpful tips!
Branding comes in all shapes and sizes but there are some basics to branding you can follow to create a great brand. A website that is up to date and informative can give your followers value and content to form a relationship with your company based on your knowledge of your field of business, and how you may be able to help them solve a problem.
What are some companies you take branding inspiration from?
Read "5 Companies with Great Branding" and learn how big companies used other ways of branding to get where they are today. https://www.opndsn.com/post/5-companies-with-great-branding
Blogs are a great way to build brand awareness that also provides valuable content that is relevant to your audience. Blogging is a great inexpensive option for small businesses to also drive traffic to their site and increase SEO.
Speaking of blogging, check out "5 Companies with Great Branding" and learn how big companies used other ways of branding to scale their business here: https://www.opndsn.com/post/5-companies-with-great-branding
Social Media today plays a huge part in establishing a brand and keeping great branding.
Platforms like Facebook, Instagram, and Twitter allows companies to share their stories and encourage others to share and become part of a community thereby becoming a higher potential lead.
Read "5 Companies with Great Branding" and learn how big companies used other ways of branding to get where they are today. https://www.opndsn.com/post/5-companies-with-great-branding
A monthly newsletter can be very effective in building your branding while providing valuable information to your customers. Use this as a way to keep your customers up to date on new services, products and news within the company can build a lasting relationship that keeps them coming.
Learn more about how big companies use great branding to grow their business by reading "5 Companies with Great Branding" here: https://www.opndsn.com/post/5-companies-with-great-branding
Advertising is one of the most popular way to get your brand out there while showing your services. Take time to make sure your ads images and copy reflect your companies overall message and tone. This is the first impression of your company and what your website will show. Keep it consistent and on brand from color to overall ad copy tone.
Learn more about how big companies use great branding to grow their business by reading "5 Companies with Great Branding" here: https://www.opndsn.com/post/5-companies-with-great-branding
When hot topics come up we may get the urge to post our thoughts right away, but is that what's best for your company’s brand?
Posting on a topic that isn't relevant to your brand’s image and overall message can confuse your audience and, in some cases, if your audience's views don't align with yours, you could lose them as a lasting customer.
Read "Should You Take A Stand With Your Brand?" to learn a few questions to ask yourself before posting on hot topics and more here: https://www.opndsn.com/post/should-you-take-a-stand-with-your-brand
Religion is a tricky topic when posting on social media as a small business. That being said there are big businesses that do show their religious views, like Chick-fil-A or Hobby Lobby both of which are not open on Sundays for observation. But even those bigger companies stay away from posting religious beliefs so not to split their audience and cater to everyone.
Read "Should You Take A Stand With Your Brand?" to learn a few questions to ask yourself before posting on hot topics and more here: https://www.opndsn.com/post/should-you-take-a-stand-with-your-brand
When the election was on everyone's mind, there was post after post about other people's opinions for weeks. But was it the right time to post as a company?
If you didn't post about it then, that is probably for the best. Sometimes taking a stand on something with such a divide in opinion can cause your business to lose valued customers. If the topic isn't related to your business or support your brand, it's best to stay away from it.
Read "Should You Take A Stand With Your Brand?" to learn a few questions to ask yourself before posting on hot topics and more here: https://www.opndsn.com/post/should-you-take-a-stand-with-your-brand
When the election was on everyone's mind, there was post after post about other people's opinions for weeks. But was it the right time to post as a company?
If you didn't post about it then, that is probably for the best. Sometimes taking a stand on something with with such a divide in opinion can cause your business to lose valued customers. If the topic isn't related to your business or support your brand, it's best to stay away from it.
Read "Should You Take A Stand With Your Brand?" to learn a few questions to ask yourself before posting on hot topics and more here: https://www.opndsn.com/post/should-you-take-a-stand-with-your-brand
OPNDSN.COM
Should You Take A Stand With Your Brand? | Blog by Open Design
Yes, every post should have an image. If you are taking photos or using stock be sure what you pick to post is eye-catching enough to get someone to stop and read. Pops of color look good on Facebook's white background, just be sure to stay true to your brand and vision along the way.
Read "The Best Facebook Content EVER" and learn about posting images on Facebook: https://www.opndsn.com/post/the-best-facebook-content-ever
The most important thing is to know your audience and where you can market to them. With Facebook having 2.7 billion monthly active users now, it is an even more important resource that is most likely going to have a lot of the same kind of people you are looking to market to. Don't miss out on the free opportunity to interact with your customers.
Read "The Best Facebook Content EVER" and learn about posting images and more on Facebook: https://www.opndsn.com/post/the-best-facebook-content-ever
Posting reviews from your past clients is a great way to show an outside opinion that favors your business for potential customers who may not be convinced to do business with you. You can also answer common questions you receive and ask for more questions to increase engagement.
Read "The Best Facebook Content EVER" and learn how Facebook can help your business grow: https://www.opndsn.com/post/the-best-facebook-content-ever
As our way of living is shifting so is our way of advertising. We all hate to admit it but we spend a large amount of time on social media every day. We might not spend the same amount of time in the car listening to radio ads, so why not advertise where your customers spend the most amount of their time?
Read "Should You Start Advertising Online?" and learn how Facebook can help your business grow: https://www.opndsn.com/post/should-you-start-advertising-online
When writing posts try to offer some value to your audience. Sharing information on your industry can give you some credibility with your audience as well. 😉
Read "The Best Facebook Content EVER" and learn how Facebook can help your business grow: https://www.opndsn.com/post/the-best-facebook-content-ever
.
.
#blog #branding #marketing #socialmedia #websites #webdesign #SEO #facebook
One of the best things to do is compile a list of hashtags your company relates to or will post about that have a high number of interactions. You can pull from this list when creating posts.
Read "The Best Twitter Content EVER" and learn how Twitter can help your business grow: https://www.opndsn.com/post/the-best-twitter-content-ever
Unlike Facebook, Twitter is a more text based platform so you don't need an image every time you post, but just like Facebook keep your copy from getting too long. Even though Twitter upped their character count for posting to 280, if it seems too long or blocky people will scroll past your post. Twitter is not the long story telling platform.
Read "The Best Twitter Content EVER" and learn how Twitter can help your business grow: https://www.opndsn.com/post/the-best-twitter-content-ever
Twitter encourages more sharing and spreading of a post rather than the straightforward call to action other platforms encourage. You can use this to spread the word about a promo code, blog, or new product to generate more organic interest. Some companies use this to share commonalities between people that relate to their service or product, like our example in the blog. 😊
Read "The Best Twitter Content EVER" and learn how Twitter can help your business grow: https://www.opndsn.com/post/the-best-twitter-content-ever
Starting your social media marketing early is a given but when should you start? The recommendation is 1-2 months, especially if you are marketing something priced higher. You want to convince your audience that this is what they need to spend their money on when it becomes available. If you're a smaller business, however, this may not be very realistic for you; a better start would be 1-2 weeks in advance.
Read "Digital Marketing During The Holidays" to find out more about marketing during the holidays. https://www.opndsn.com/post/digital-marketing-during-the-holidays
There are many ways to use hashtags, so get creative. You can use your location as an additional tag like #loudouncountymarketing or acronym hashtags like #TBT, or even hashtag emojis if they work with your post!
Read "Using Hashtags" and learn more about how to use hashtags on different platforms: https://www.opndsn.com/post/using-hashtags
Does your small business have social media? Then why aren't you using it to market to potential customers?
Read "3 Benefits of Social Media Marketing for Your Small Business" to learn why your business should use social media marketing. https://www.opndsn.com/post/3-benefits-of-social-media-marketing-for-your-small-business
You might be thinking of refreshing your website this year or maybe you don't have one yet. Don't put it off any longer; you are more likely to benefit from having one as long as it is updated and user-friendly.
Need a new website? Check out our packages and low prices by clicking the link in our bio!
Know anyone who needs a new website? Tag them below!
When it comes to business you need to know that you are making a profit. That is where tracking comes in. When doing any kind of marketing, it's always a good idea to set up a way to track your results. Part of marketing is finding commonalities between your clients to target so that your results will help you keep track of what works best for your business.
Read "How to Measure Marketing" and find out how to calculate ROI and more! https://www.opndsn.com/post/how-to-measure-marketing
We tell you all the time it is important to have a website and with that comes SEO or Search Engine Optimization.
Check out "SEO Explained" to learn more about SEO and why it is important. https://www.opndsn.com/post/seo-explained
Though we wrote this years ago, it is still relevant today! Take advantage of your content from the past as long as it is still... you guessed it, relevant.
Check out "Relevant Content and SEO" for more tips. https://www.opndsn.com/post/relevant-content-and-seo
If a website takes too long to load are you more likely to move on to one that will load faster? Yes! And so will your customer. If your website is slow, there are a few things you can do to try to speed it up.
Read "Loading A Website Fast" to learn a few tricks that can speed up your website. https://www.opndsn.com/post/loading-a-website-fast
On the fence about what platform to use for your website? Here are 3 reasons we switched that might help you decide what is best for your business.
Read "3 Reasons to Switch from WordPress to Webflow." https://www.opndsn.com/post/3-reasons-to-switch-from-wordpress-to-webflow
In the beginning, some thought that social media was bound to be just a trend. Many different types of social media platforms have popped up and sparked a new wave of marketing and socializing. Are you being social with your potential customers?
Read "Are you being social online?" to learn why being social could be good for your business. https://www.opndsn.com/post/are-you-being-social-online
When starting social media for your business it can be a bit overwhelming to figure out where to start and where to go next. Step one is setting up your calendar. Ask yourself how many times will you post a week or month, and then what about the holidays. Those are usually a little easier to plan and write.
Read "How To Build A Social Media Campaign" to learn more about where to start and what your next steps could be. https://www.opndsn.com/post/how-to-build-a-social-media-campaign
If your website is loading slow or the animations are not loading fast enough you're probably losing customers during that wait time. There are a number of ways to help speed up your load time.
Read "Loading A Website Fast" to find out more about how to make your website speeds faster. https://www.opndsn.com/post/loading-a-website-fast
Not every platform is going to work for you and not every strategy will either, but if you follow these 5 tips you'll be on your way to figuring out what works best for you to help you keep growing.
Read "5 Ways Towards Social Media Productivity" and learn the foundation to building your following towards a productive social media! https://www.opndsn.com/post/5-ways-towards-social-media-productivity
Have you used pre-built websites and noticed load times were slower? Learn how we combat load times and some tips on how you can too.
Read "Loading A Website Fast". https://www.opndsn.com/post/loading-a-website-fast
Now that you have done your organizing and compiled a basic calendar, it's time to start creating your post. The best place to start is with research, by looking at posts from other companies in your industry.
Read "How Do You Create A Great Social Media Post?" to help you get started and progress through the next steps to your own great social media posts. https://www.opndsn.com/post/how-do-you-create-a-great-social-media-post
Don't let social media intimidate you into not making an account for your business. When done right it can help you grow and build a relationship with your customers.
Read "5 Ways Towards Social Media Productivity" to learn how to grow and build your relationship with your customers! https://www.opndsn.com/post/5-ways-towards-social-media-productivity
