We often talk about the keys to branding. Frequency and consistency are the good ol' tent poles for a solid branding campaign.
But, if you REALLY want to make your message successful, authenticity is the often-forgotten ingredient. Presenting your brand in a way that easily enables your customers to identify goes a long way in fan-building.
Here's a prime example from Dodge, celebrating a win in the JD Power surveys. They could have hired a brand name spokesperson (remember Lincoln's Matthew McConaughey series?) but Dodge does a great job just being Dodge by channeling Talladega Nights.
The spot was probably expensive and will only run for a short time but the impact on Dodge's core audience will be massive. And that's what branding is all about.
Remember, if you ain't first, you're last!
#branding #brand #advertising
YOUTUBE.COM
Family Motto | Dodge
This is an interesting story about disgruntled employees of a failed company posting a brutally honest letter about their dishonest leaders on the Web.
The moral of the story: Be an agent for good in the world. And if you're not, change your passwords!
JALOPNIK.COM
It Looks Like Bristol Forgot To Change Its Website Passwords Before Being Liquidated
What a refreshing piece of good news! It's a great time to be a GSA small business contractor! The Federal Government is making strides in engaging and supporting small, women-owned, disadvantaged and Veteran-owned small businesses. If you've been thinking about getting your GSA number, now is the time. #smallbusiness #entrepreneur
https://www.govexec.com/management/2020/08/government-surpasses-small-business-contracting-goals-fiscal-2019-seventh-year/167790/
GOVEXEC.COM
Government Surpasses Small Business Contracting Goals in Fiscal 2019 for Seventh Year
The right words are an essential ingredient of effective marketing. Being sensitive to the audience's state of mind is always the key to great results. COVID-19 is changing everything! How is your language changing? #marketing #marketingandadvertising #digitalmarketing #branding #seo #societyandculture #content
https://www.forbes.com/sites/paultalbot/2020/05/21/how-covid-19-is-changing-the-language-of-marketing/?fbclid=IwAR2E0_pbpDKAdgycYm1mvaOdaFYQzW6ibPPMHROpZjR9PbDzSZJfvWq9Gsw#4e71bec386cc
FORBES.COM
How COVID-19 Is Changing The Language Of Marketing
"How did my email blast perform?"
That's a frequent question I get from my clients. The answer is simple. And complicated.
In short, Industry Benchmark for Opens is 17% and for Clicks it's 2.5%. Simple, right?
Here's where it gets complicated: Day of the week, time of day, industry and the composition of your email list are all factors that will influence campaign performance. And that's before we consider the quality of your messaging, design and call to action!
The best strategy is a combination of strong messaging, attractive design, and trial and error guided by industry research to determine what works best for YOU! The article below is a great place to start.
If you're looking for a professional partner to guide you through the process, give Performance Marketing a call!
#emailmarketing #marketingandadvertising #digitalmarketing #marketingsuccess
https://www.campaignmonitor.com/resources/guides/us-email-marketing-benchmarks-2020-by-day-and-industry/
US Email Marketing Benchmarks for 2020: By Day and Industry
Email marketing benchmarks by industry, open rate, day, and more. Data taken from millions of emails sent out by US organizations in 2019.
US Email Marketing Benchmarks for 2020: By Day and Industry
Email marketing benchmarks by industry, open rate, day, and more. Data taken from millions of emails sent out by US organizations in 2019.
US Email Marketing Benchmarks for 2020: By Day and Industry
Email marketing benchmarks by industry, open rate, day, and more. Data taken from millions of emails sent out by US organizations in 2019.
US Email Marketing Benchmarks for 2020: By Day and Industry
Email marketing benchmarks by industry, open rate, day, and more. Data taken from millions of emails sent out by US organizations in 2019.
US Email Marketing Benchmarks for 2020: By Day and Industry
Email marketing benchmarks by industry, open rate, day, and more. Data taken from millions of emails sent out by US organizations in 2019.
See more at
campaignmonitor.com
How can Performance Marketing bring your business to life? See our track record so far >>
CALLPM.COM
Case Studies - Performance Marketing
Search Engine Optimization (SEO) is critical in building meaningful web traffic and attracting customers. Here are 12 best practices for your SEO Program >> https://ahrefs.com/blog/seo-best-practices/
AHREFS.COM
12 SEO Best Practices That Everyone Should Follow
Today we honor Veterans Day. Thank you to our veterans who fought to preserve the freedoms we enjoy!
Very few people know what public relations professionals do. To understand public relations, here are five things everyone should know >> https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#9cef24c2a2c1
Today is Election Day. Get out and vote!
Remember to #FallBack one hour this Sunday for Daylight Saving Time!
Working from home has its challenges. With the major shift from face-to-face to remote communications, delivering course corrections to your staff can be uncomfortable for both parties. Here's a great article on how to do it.
INC.COM
Your Employees Need Corrective Feedback - Here's How To Deliver It When They're Working Apart
Most nonprofits run on a shoestring budget, but their marketing needs are no different than the average business. How do they do it? Here's how we supported Inspira Foundation in the process >>
https://callpm.com/inspira-foundation/
#Nonprofit #Marketing
Tomorrow is a great lesson on the power of Public Relations! The reason Groundhog Day is so widely recognized is ultimately because of effective PR and media coverage.
Speaking of - do you think he'll see his shadow? The snow today may give us a hint...
#GroundhogDay
