Peter Coppola is proud to reveal the latest advancement in the hair smoothing category: his complete hair rejuvenating system, Keratin Concept. Following decades of expertise in hair smoothing, Peter Coppola is once again changing the industry and creating a system that will transform the way people treat their tresses. With the launch of his new Keratin Concept Collection, his goal is simple: inspire stylists to utilize the latest technology that will provide their clients with healthy, age-defying results.