The advisor listed is an Ameriprise financial advisor in Campbell. Comments are not verified, may not be accurate and are not necessarily representative of the experiences of the advisor's clients. COMMON SENSE INVESTING Successful investing is all about common sense. Common sense tells us and history confirms that one of the simplest and most efficient investment strategies is to own a diversified portfolio of stocks and bonds and take a long-term perspective. I believe that exchange-traded funds (ETFs) are one of the simplest and most efficient ways for investors to capture potential market returns. An exchange-traded fund (ETF) is an investment fund traded on stock exchanges, much like stocks. An ETF holds assets such as stocks, commodities, or bonds, and trades close to its net asset value over the course of the trading day. I use ETFs to carry out carefully tailored asset allocations. My whole investment philosophy involves ensuring the asset allocation is appropriate for each client and staying with it, changing only for re-balancing and life changes. Successful investing can be simple, but not easy. It requires discipline, patience, and the help of a professional to coach you through the market's ups and downs................