Lightbox pop-ups are one of the most effective ways to grab the viewer's attention and convert them into email subscribers and customers.
BLOG.HUBSPOT.COM
What Is a Lightbox & How Do I Make One?
With a busy schedule, it can be hard to maintain healthy habits. Staying healthy is hard, but it can be done. Here are some tips that will make it easier.
STANDARDMEDIA.CO.KE
How to live a healthy lifestyle on a busy schedule
During an unprecedented time, many brands have turned to webinars to host conferences and events. It is important not to underestimate the planning of a successful webinar. This quick read outlines 12 tactics that you should consider to present an engaging webinar.
BLOG.HUBSPOT.COM
12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers
Every font has its own personality. When it comes time for you to choose a font for your brand, it is crucial that you select one that best reflects your brand. Different fonts will evoke different emotions:
Serif fonts👉portray tradition, reliability, and integrity
Sans-serif fonts👉modern and contemporary feel
Script fonts👉elegant, feminine, and classical.
Read more to learn what factors will help you decide on a font for your brand.
DIGITALBRANDINGINSTITUTE.COM
How to Choose a Font for Your Brand – Digital Branding Institute
Is working from the new norm for you? If so, it may require you to adapt to a new life schedule. Read these tips on how to make working from home less stressful.
YAKIMAHERALD.COM
Central Washington Works: Fatigued from working at home? Here are some tips
Instagram launches Reels: "Eight-nine percent of marketers say Instagram is crucial to their marketing strategy." Learn how to take advantage of free Instagram tools to increase your brand's following.
ENTREPRENEUR.COM
Why You'd Be Wise to Get In Early On Instagram Reels for Social Media Marketing
Coming soon, Twitter will call you out for retweeting articles that you have not actually read.
THEVERGE.COM
Twitter is bringing its ‘read before you retweet’ prompt to all users
The conversion rate is the percentage of people who take a desired action such as filling out a form or signing up for a newsletter. The conversion rate is one of the most important metrics to measure as it brings your business one step closer to making a sale.
Do not forget to tune in to Angela today at 12:00pm CST as she wraps up Season 1 with IBGR and talks social media strategy, the importance of optimizing your website, and client engagement tips! Have a specific question you'd like her to address? Send it to angela@pixelfiremarketing before 11:30 am!
Do you find yourself scrambling to complete all of your to-dos? Increase your productivity at work with these tips. We personally love the first one!
SNACKNATION.COM
33 Productivity Tips That Will Change The Way You Work
LinkedIn launches its first big redesign in five years: Stories.
DIGITALMARKETNEWS.COM
LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users
Don't miss the IBGR World Summit streaming live TODAY! Our very own Angela Chaney will be on at 2:45!
CoachKamrul Hasan is with Aaron Lee.
October 5 at 7:40 AM ·
Your company is only as good as the people who work for it, which is why creating and maintaining a strong company culture is crucial.
FORBES.COM
Council Post: A CEO's Guide On How To Convene A Good Company Culture
Transform the way your team manages projects, deadlines, and workflow in one centralized space. We are a huge advocate of Monday.com!
ISPOT.TV
Monday.com TV Commercial, 'Effective Teamwork'
The essence of great leadership is influence.
You only have a couple of seconds to capture someone's attention, so the design is important. Want to take your Instagram game to the next level? Check out these tips on how to best reveal the core of your brand.
SOCIALMEDIAEXAMINER.COM
Instagram Visual Design: How to Improve Your Branding on Instagram
So excited to announce that Engagement Equity: Earn the Ask is DONE and ready for purchase! Find out how to add more value and deepen ALL your relationships, both personal and professional, by utilizing Engagement Equity. #Leadership #Networking #Marketing
AMAZON.COM
Engagement Equity: Earn The Ask
Do past Facebook ads that weren't approved affect your current campaigns? Learn more here.
SOCIALMEDIAEXAMINER.COM
How and Why to Delete Previously Disapproved Facebook Ads
Get more business reviews and manage your online reputation with Review Management Software. Need help with the process of monitoring, responding to, and generating reviews? We can help!
Facebook and Instagram are combining their messaging services to allow for cross-platform communication.
SOCIAL.TECHCRUNCH.COM
Facebook introduces cross-app communication between Messenger and Instagram, plus other features – TechCrunch
Monday motivation: stay positive and work hard.🙌
Your marketing is not only about the products you offer, but the story you tell!
Facebook Messenger app logo gets a facelift. For the first time in seven years, the app rolled out an update that will be more aligned with its other platform, Instagram.
USATODAY.COM
Facebook is noticeably changing its Messenger app logo for the first time in 7 years
New week = new goals.
We got that Friday feeling! What are you doing to celebrate a successful week in the books?
Social media marketing is all about leveraging your target audience, increasing brand awareness, generating leads, and building relationships with customers. While social media is crucial for your business growth, your marketing strategy will differ based on which platforms your audience is on. Which social platform has been the most successful for you?
Digital marketing is here to stay. Make sure your business is hitting the mark in the digital realm.
FORBES.COM
Council Post: Digital Marketing Tactics All Businesses Should Use
Have a Happy and safe Halloween! 🎃👻
You know what today is, right? FRIDAY! And one day closer to indulging in all your favorite sweets. Have a great weekend, everybody! 🍭🍬🍫
Exceptional customer experience is critical to the growth of any business. Happy customers = loyal customers.
BLOG.HUBSPOT.COM
What Is Customer Experience? (And Why It's So Important)
It is all about balance and that is why our mantra at Pixel Fire is, "Work hard, play hard". Have a great weekend, everyone!
Read this quick article to learn how to regram (reshare) all of your favorite images and videos on Instagram. We want to know: is reposting a part of your IG content strategy?
SOCIALMEDIAEXAMINER.COM
How to Repost Instagram Feed Posts, Stories, IGTV, and Reels
How do you interact with others at work and at home? We believe it's all about the 80/20 rule, or what we call Engagement Equity. Learn how to build and maintain relationships in the right way. Our book Engagement Equity: Earn The Ask is now available on Amazon.
👉Purchase here: https://www.amazon.com/dp/B08L4L2CZK
If working remotely is the new norm for you, you've probably figured out by now that having a functional setup is a crucial factor in your productivity. Looking for new ways to improve? Check out these items that will make working from home easier.
TODAY.COM
31 sanity-saving gifts for people who work from home
A little progress each day adds up to big results! What goals do you want to crush this week?
How do you keep everyone on your team on the same page? We cannot stress enough how important it is to have communication all in one place. Who has time to hunt through their dozens of emails? Not us! At Pixel, we rely on Slack - an app that features real-time messaging, archiving, and search functionalities.
YOUTUBE.COM
Slack: Communication Without Chaos
You only fail when you stop trying. Keep going!
Ongoing training does not have to burn a hole in your pocket and can benefit your entire team. Every business should invest in their employees so they are constantly developing their skills.
ENTREPRENEUR.COM
6 Ways to Keep Your Employees Learning At Work
Graphic design plays a crucial role in your business. From conveying your brand to making a great first impression, your design needs to tell a story about who you are. From logos and business collateral to website graphics and presentations, our talented team at Pixel Fire will ensure your graphics are cohesive across all mediums and fit your unique style.
In these unprecedented times, it is important to remember that the best things in life aren't things. Tell the ones you love how much they mean to you.
Are you looking for another way to educate, entertain, and engage your audience? Consider blogging. Blogs can be posted to your website, social media pages, and even shared as a newsletter. Let our team of writers help your establish your voice and style so you can engage more with your audience!
Has the pandemic and uncertainty caused you more stress than ever? You are not alone. Check out these tips to help you manage your anxiety.
STABROEKNEWS.COM
Managing stress using the 4 Rs approach - Stabroek News
Everything has been different this year, and so will Black Friday. From sales starting earlier and more focus on online shopping, shoppers will have to rethink their holiday shopping strategy. We want to know, will you be shopping on Black Friday this year?
Live with Angela today! Do not forget to tune in today at 11am central.
👉Listen here: ibgr.network
Make it a December to remember! A new month means new opportunities to set new goals and crush them. What do you want to accomplish this month?
New updates mean new opportunities for your business. Stay ahead of the game!
BLOG.HOOTSUITE.COM
The Top Facebook Updates You Need to Know: October 2020
The biggest shopping day of the year is here! What deals are you most excited about?
Happy Thanksgiving! We are grateful to work with such awesome clients who trust us to help their businesses grow.
If your goal is to sell more, consider Facebook Ads as part of your marketing strategy. Running Facebook ads is one of the most inexpensive and effective ways to reach your ideal customers. Ask us how our team of marketing specialists can help get you started. We are here to advocate for your success!
SOCIALMEDIAEXAMINER.COM
Launching With Facebook Ads: How to Sell More With Facebook
Your search engine results can say a lot about your business. Improve what others see with Local Fire! This exclusive service combines local SEO with review management to show prospective customers who you are, where to find you, and what current customers are saying about your business! We'll help boost your rankings on Google, maintain and manage your online reviews, and reach your local target market. https://www.pixelfiremarketing.com/services/local-fire/
Tune in on Wed to hear Angela interview DC Glenn of Whoomp! (There it is) fame!
Angela Chaney-Engagement Equity
Yesterday at 8:56 AM ·
So excited about this week's show! My celebrity guest will be DC Glenn from the legendary group Tag Team (WHOOMP! There it is). DC and I will be chatting about branding, marketing yourself as an individual, and giving value to followers. Tune in on IBGR Network at 11 am CST THIS Wednesday!
In addition to searching hashtags and accounts, Instagram users will soon be able to search for content with keywords.
THEVERGE.COM
Keyword search is coming to Instagram
The more rewarding views come from the hardest climb. Keep going!
Out of all of the digital platforms, your brand is present on, your website is all your own and under your complete control. Set your website up for success with these tips!
SPECIALEVENTS.COM
How to Set Your Website for Success in the New Year
Congrats! You've made it through another week. Our team will be ringing in the weekend with some board games! What will you be doing to celebrate?
Angela Chaney-Engagement Equity
December 10 at 9:33 AM ·
The podcast with my special guest DC Glenn of Tag Team is now up and ready! Find out why DC's key to branding himself, his philosophy on learning, and how he's stayed successful 20+ years after Whoomp! (There It Is) took the US by storm. Listen here: https://pod.co/earn-the-ask-with-angela-chaney
E-commerce will be a huge focus for many social media platforms next year. We've already seen the beginning stages of this trend with the introduction of Shops on Facebook and Instagram. We expect to see the growth of shops on these two platforms, with an opportunity for live-stream promotion and purchasing options!
Can't wait to talk to DC in just a little over half an hour!
DC Glenn
December 9 at 9:43 AM ·
Despite all, 2020 has been one of the greatest years of my life. Here is another blessing that has been bestowed upon me. This is the start of my motivational speaking career. Straight up spitting game to the masses and getting paid for it.
#DCGlenn #IMDB #CecilGlenn
Shouts to the @peoplestoreagency for making me great.
#twerk #whoopthereitis #Dcglenn #Actorsofatlanta #Actorsatlanta #Atlactorlife #Atlantaactor
Recent studies have shown that your social media engagement could be one of Google's ranking factors when it comes to your SEO. Being active and engaging with your followers on social media can push your profile links and website to the top of Google's search results.
FORBES.COM
Council Post: Why Social Media Matters For Google SEO
We saw the beginnings of this trend over the course of 2020, but we'll see more growth in 2021. Platforms like Facebook, Instagram, TikTok, Twitter, and even LinkedIn are increasing their video capabilities to give users an enjoyable way to create and post engaging video content.
With so many people using their smartphones for browsing, you'll want to make sure that your website fits within a phone screen's dimensions. We create responsive websites that are built first for mobile, ensuring that it's user-friendly and professional-looking on any device.
Your audience will respond in a variety of ways to the same piece of content. Performing an A/B or split test can help determine which people react to best. Changing one element, such as graphics or headlines, refines your results & creates the most effective content.
Out of all of the digital platforms, your brand is present on, your website is all your own and under your complete control. Set your website up for success with these tips!
SPECIALEVENTS.COM
How to Set Your Website for Success in the New Year
Congrats! You've made it through another week. Our team will be ringing in the weekend with some board games! What will you be doing to celebrate?
From our team to your families, we wish you a Merry Christmas and a happy holiday season!
New year = new trends! Here's what the pros predict will be the biggest trends in search engine optimization:
BUSINESS2COMMUNITY.COM
Your Guide to SEO Trends 2021
Make your business more discoverable online with Facebook ads! Attract more page likes, send visitors to your website, and convert social media users into customers with three levels of paid content.
SOCIALMEDIAEXAMINER.COM
Facebook Ads for Local Businesses: A Framework for More Revenue
It's one thing to post regularly on social media, but it's another to be engaged with people who like, comment on, and share your content. Taking part in this two-way communication can help boost your organic posts to the top of your audience's feeds.
With these 8 billion videos, Facebook users watch over 100 million hours of video per day!
Recent studies have shown that your social media engagement could be one of Google's ranking factors when it comes to your SEO. Being active and engaging with your followers on social media can push your profile links and website to the top of Google's search results.
FORBES.COM
Council Post: Why Social Media Matters For Google SEO
The new year is a perfect opportunity to refresh your look! With the help of the Pixel Fire team, you can have an updated logo, color scheme, feel, and identity for your business. Show off your personality to its fullest potential!
Don't worry if you missed any of the last season of Earn the Ask, you can tune in today at 11am CST for a recap of season 3!
Remember, you can always listen to previous episodes here ➡️ https://pod.co/earn-the-ask-with-angela-chaney
Next up in our 2021 trend focus is website design! Which of these trends will you try out next year?
ENVATO.COM
Web Design Trends Predictions 2021: Dark Mode, Motion & More
Happy Monday! We hope you enjoyed the holidays, but now it's time to get back to achieving success!
From our team to your families, we wish you a Merry Christmas and a happy holiday season!
New year = new trends! Here's what the pros predict will be the biggest trends in search engine optimization:
BUSINESS2COMMUNITY.COM
Your Guide to SEO Trends 2021
Populate your website with information related to your information to educate, entertain, and engage your audience! The writers at Pixel Fire Marketing will work with you to provide professional blogs and newsletters that sound and look like you. Contact us today to learn more!
Tune in to Angela's first show of the season and learn what Engagement Equity can do for your business!
WED, JAN 6
Season 4 Episode 1: Intro to Engagement Equity
WED, JAN 6
Season 4 Episode 1: Intro to Engagement Equity
Facebook business pages are an excellent free tool to get the word out about your company! Post your location, contact information, videos, photos, reviews, events, and more all in one place.
SEO is a helpful tool to get your business noticed. While some tactics work every year, these five should play a huge part in your search engine optimization strategy for 2021.
BLOGHER.COM
5 Tactical SEO Trends to Take Advantage of In 2021
We've thoroughly enjoyed the time we've spent with you over the course of 2020, but it's time to move on to 2021! Wishing you a very happy new year!
You don't get where you are with one big leap! Remember to celebrate the small steps along your journey.
Have questions on identifying your target market? Angela would love to answer them tomorrow on her show!
Angela Chaney-Engagement Equity
13 hrs ·
In tomorrow's show on IBGR Network, I'm talking about identifying your target market and honing your message. I'd love to answer a few listener questions in my third segment! What questions do you have about settling on a niche market?
In tomorrow's show on IBGR Network, I'm talking about identifying your target market and honing your message. I'd love to answer a few listener questions in my third segment! What questions do you have about settling on a niche market?
Reach your goals and target market with an expertly-crafted social media marketing strategy! We thoroughly research your industry to create posts to put on your social media profile that's flexible, customizable and focused on you. Ranging from posting, to platform setup, to audits, to advertisements, we can help.
https://www.pixelfiremarketing.com/social-media-marketing/
When we build your website, we're working on the back end, which is all hidden from a typical user's view.
Twitter is testing out a new "humanization prompt" on users with Android phones, hoping to remind users that there are real people on the other side of tweets.
MASHABLE.COM
Twitter tests 'humanization prompts' in effort to reduce toxic replies
Populate your website with information related to your information to educate, entertain, and engage your audience! The writers at Pixel Fire Marketing will work with you to provide professional blogs and newsletters that sound and look like you. Contact us today to learn more!
Enhance your website by going minimal! Flat design eliminates unnecessary clutter, improves loading speeds, and creates an engaging story. Learn more about its history and how to use it effectively here:
ELEMENTOR.COM
What Is Flat Design? Origins, Uses, and Examples | Elementor
Almost one-tenth of our day is spent on social media!
Sometimes, less really is more! A recently-completed study has shown that audiences favor and are impacted more by video ads that are 6-seconds in length.
SOCIALMEDIATODAY.COM
New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends
The Internet is saturated with content. Make sure you keep your audience engaged and entertained with these three strategies:
FORBES.COM
3 Brand Strategies That Keep Audiences Entertained
You don't get where you are with one big leap! Remember to celebrate the small steps along your journey.
Have questions on identifying your target market? Angela would love to answer them tomorrow on her show!
Angela Chaney-Engagement Equity
January 12 at 10:33 AM ·
In tomorrow's show on IBGR Network, I'm talking about identifying your target market and honing your message. I'd love to answer a few listener questions in my third segment! What questions do you have about settling on a niche market?
In tomorrow's show on IBGR Network, I'm talking about identifying your target market and honing your message. I'd love to answer a few listener questions in my third segment! What questions do you have about settling on a niche market?
Put yourself in front of your desired audience! Using effective ads on Facebook can help ramp up your online sales. Our team at Pixel Fire Marketing can help you create, test, and deploy your ad campaigns to get your brand out there. Contact us today to get started!
Social media isn't going away any time soon! Make the most out of this marketing tool by avoiding some of these common pitfalls.
ENTREPRENEUR.COM
Top 5 Social Media Marketing Pitfalls
Now live: Joyful Heart House Calls! We had a great time bringing their vision to life on their website! Check out the full site here ➡️ https://joyfulhearthousecalls.com/
Join Angela today at 11:00 am as she talks with her special celebrity guest, Charlotte Purvis! Together, they'll discuss customer communication and its relationship to Engagement Equity. Tune in live at IBGR.network!
CTR is a measurable result used to see how influential your social media content is. The formula used to calculate click-through rate is the number of clicks you receive divided by the total number of impressions your post gets.
Enhance your website by going minimal! Flat design eliminates unnecessary clutter, improves loading speeds, and creates an engaging story. Learn more about its history and how to use it effectively here:
ELEMENTOR.COM
What Is Flat Design? Origins, Uses, and Examples | Elementor
If you know anything about marketing, you may be familiar with the marketing funnel. In each segment of your funnel, whether it's top, middle, or bottom, you'll want to adjust your marketing and ad campaigns to better reach your prospects.
FORBES.COM
Council Post: Are You Advertising At Each Stage Of The Marketing Funnel?
Your mindset will determine how you view the world! Will you see opportunities or obstacles?
It's our favorite time of the week again! Join Pixel Fire co-owner and founder Angela Chaney as she tells you how to build a strong network with Engagement Equity. Tune in at 11:00am CST on IBGR.Network.
"Web logging" first began when people found a platform to share their personal lives online. Now, blogs have evolved! Professionals share tips, knowledge, and secrets to educate their followers. Here are reasons why your brand should look into blogging:
FIRSTSITEGUIDE.COM
Why Do People Blog? - 15 Real Benefits of Blogging
96% of Americans own and use a smartphone. Ensure that your website is designed, first and foremost, with these mobile users in mind!
Put yourself in front of your desired audience! Using effective ads on Facebook can help ramp up your online sales. Our team at Pixel Fire Marketing can help you create, test, and deploy your ad campaigns to get your brand out there. Contact us today to get started!
While many small business accounts make an effort to post two or three times a week, the optimal amount of times to post is one to two per day. Stay in front of your audience with valuable, informational, and engaging posts (use the 80/20 rule!), but remember that quality is always better than quantity. Don't be afraid to outsource social media to reach these benchmarks!
Engagement Equity all started with social media. To effectively use EE on your profiles, you have to make the right deposits and withdrawals! Deposit into the accounts of others by giving your followers a fun, industry-related article or answering a frequently asked question. Withdraw by giving them a special offer or asking your followers to check out your website. As long as you maintain that 80/20 balance, you'll have no problem with your social media strategy.
On average, it takes our team of web designers 4-8 weeks to build your website. The timeline also depends on the size of your website and how quickly we can obtain information and images. It's all about maintaining a strong level and communication!
Stories have become an integral part of social media. Almost every platform has its own version of the feature! Using this posting format can be beneficial to your brand in many ways. Here are a few reasons why stories should be a part of your strategy:
📱 Diversifies your content
📱 Uses real-time marketing
📱 Maintains visibility on feeds
📱 Adds a sense of fun
📱 Creates a library of repurposable content
Blurry, grainy, or out-dated photos on your website can have a negative impact on your brand. Choosing high-quality photos, especially ones that show your brand, team, and products or services is a smart choice.
Social media marketing is key to your overall online success, & we're here to help you achieve that success. Not only do we create and post content for your brand, but we can also help you set up business profiles, optimize your strategy, & promote your business using online ads!
Announcing a new website for Vector Solutions! Our team had a lot of fun with this one, adding some cool moving elements to the homepage.
Check out their hard work here! ➡️ https://govector.solutions/
The better you know yourself, the better you're able to assess your capability to succeed! Angela Chaney will have all the details on today's Earn The Ask. Tune in NOW at ibgr.network/onair_today to listen!
Did you know that Engagement Equity all starts with you? Yes, you! Engagement Equity radiates outward, so before you can reach the outer edges, you must first look to the center. Just as you have a bank with others, you have one for yourself. Keep yours balanced to avoid burnout!
It's also important that you stay consistent with a theme throughout all website pages! Our web team is always making sure that the overall look and feel of your website is the same on every page, using colors that are bold, but easy on the eyes.
When your brand begins to grow its following, it's possible that your followers will share content related to your business. From fan art, photos at your location, or customers wearing your merch, this content is great to use in your social media strategy!
Remember when we said that Engagement Equity applies to all relationships in your life? Romantic relationships are no exception! A healthy relationship consists of making the right deposits and making sure that no one is making too many withdrawals from your shared account.
Do you wait for them to do something nice for you before you do something in return? Are you “keeping score” to make sure you never get taken advantage of? If so, you’re going about relationship-building (and marketing!) the wrong way. It’s all about the 80/20 rule, or what we call Engagement Equity. When you see each relationship as having an account in which you need to make a certain number of deposits before you can make a withdrawal, relationships—and life—quickly transforms. Engagement Equity can be used in everything from your social media to your relationship with your children to create stronger, more fulfilling connections.
UH OH - That's not a good feeling! Did you know there are ways you can change that? A few ways to drive more traffic to your website are adding on-site SEO, building backlinks, and blogging.
✨BONUS✨ We can help you with all of those things!
Keep your company's bio short and sweet, no more than 4-6 sentences. Share the essential information such as the nature of the business, what it sells or what services are provided, and contact information. Feel free to express your brand's personality in the bio, but be sure a new visitor will understand who you are and what you do by the time they finish reading.
⚠️Do NOT treat others how you want to be treated!⚠️
We're all different, so let's act like it. Treat others how THEY want to be treated. We are motivated by different things, have different wants and needs, have different backgrounds and experiences and are in different places in our lives.
Contact forms serve as a convenient way for potential customers to get in touch with you. Link your submissions to go directly to an email you frequently check so that you can initiate a conversation right away. Move your leads through the sales funnel quicker by making a great first impression!
To generate post ideas for your social media accounts, you'll first want to decide who your target audience is on the platform. Once you determine your ideal customer, you'll have a better idea of what content they want to see on their timeline. Here are a few key items to consider with defining your target audience:
- Their age
- Where they live
- What stage of life they're in (student, parent, retiree)
- What they do in their spare time
No matter if you dread or thoroughly enjoy networking, the principles of Engagement Equity can be applied! The thing to remember when networking is that even if you're making plenty of deposits, you can't expect immediate reciprocity. The goal is to build enough equity to ask your networking partners for referrals!
Navigation should be EASY. Don't overwork your user by making navigation confusing and hard to follow. Fonts, hierarchy, and the number of options should not be overwhelming.
Dynamic Creative Ads are a tool on Facebook to create multiple variations of an ad within one ad set. Consider it a game of mixing and matching the different components so you can find the right combination for every viewer.
When you’re talking to someone you want to develop curiosity about, the best thing you can do is ask questions and listen to the answers. Curiosity did NOT kill the cat and it won’t kill you. Get curious and start making deposits!
Yes! We host all our sites on Flywheel, a dependable and safe local hosting service. We offer yearly affordable packages that include hosting and updates.
Having a personal feel to your social media page can give you a leg up in your industry. Express your brand's personality and your team's personality by interacting with followers, posting content relevant to viewers, and being present and responsive on the platform. A popular trend on social media is introducing your team members. This is an easy content idea and allows your followers to get to know your company.
Tired of the limited color options in your Instagram stories? This trick will help you bring more color right to your fingertips!
The team spent our night at the Millard Business Association awards! Congrats to the businesses and individuals who were recognized this evening!
When you make a promise to do something, it's important to remember to stay true to your word (or fess up when you can't make it happen.) The inability to follow through on your commitments once in a while won't make a huge impact on your relationships, but frequent failure diminishes the trust someone has in you.
Your website is a representation of who you are as a business. What does yours say about you?
We're published! Author and Pixel Fire partner Angela Chaney has both physical and digital copies of her book, Engagement Equity. We've teased plenty of its contents on our social media. Now, dig into it for yourself here: https://www.pixelfiremarketing.com/product/engagement-equity-book/
Your website can be compared to a biography. It tells people everything they need to know about you and what you're about. Let's collaborate to write your brand's story on the web!
Virality on social media is difficult to track and predict. What works one day might not work the next! Despite the unpredictability of viral posts, they all share some common ways to get people to like, comment, and share!
- Status 💰
- Identity 💁
- Being helpful 😊
- Fear 😨
- Order 💥
- Novelty 🐱
- Validation 😤
- Voyeurism 😳
It's easy to forget that parenting is a two-way street! Encouragement, caring, and support deposits. Criticism, disapproval, and annoyance are all withdrawals. Creating an equity account with your children is easier than you may think, but these actions make s huge impact on how your children grow up and ultimately grow to interact with others.
Is blogging really worth the time and effort? Short answer: YES! Long answer: ABSOLUTELY! Blogging can help boost your SEO, develop relationships with customers, establish your business as a knowledgable industry leader, connect people to your brand, provide value to your website and social media, and even help generate leads!
If you take the number of clicks and divide it by the number of total impressions your ad has, and multiply that by 100, you'll receive a percentage known as a click-through rate! For a number of reasons, here's why CTR matters:
- Helps you understand your audience
- Helps optimize your ad copy
- Impacts your quality score on Google
Get a leg up on your competition by using social media for its intended purpose: being social. Interact, engage, and show care with your social media profiles.
Mobile devices account for more than HALF of web traffic worldwide! Make sure that your website is functional for mobile users by implementing our mobile-first approach to web design.
Instagram has updated their algorithm! They're moving away from putting high importance on the "like" and putting more emphasis on saving posts. Using the appropriate reactions can help you boost your favorite brands' posts to the top of others' timelines! Swipe 👉 to see the ranking and save 💾 for future reference!
Just like your smartphone, websites can become obsolete more quickly than you believe! If any of these 10 telltale signs apply to you, it may be time to freshen up your website.
- High bounce rate
- Slow page load
- It doesn't reflect your brand
- It looks old
- Last update was over 3 years ago
- You're unable to update content yourself
- Navigation is confusing
- Your lead conversion rates are low
- It doesn't work on mobile
- You aren't using inbound marketing
Just like your smartphone, websites can become obsolete more quickly than you believe! If any of these 10 telltale signs apply to you, it may be time to freshen up your website.
- High bounce rate
- Slow page load
- It doesn't reflect your brand
- It looks old
- Last update was over 3 years ago
- You're unable to update content yourself
- Navigation is confusing
- Your lead conversion rates are low
- It doesn't work on mobile
- You aren't using inbound marketing
Videos almost always outperform images when running a Facebook ad. If you don't have any video footage to use, you can add motion effects or transitions to your photos to add an eye-catching movement.
BONUS TIP: You can create a video ad out of your images when publishing a Facebook campaign.
Have you ever seen a website and thought to yourself, "man that looks amazing" and wanted it for yourself? Good web design doesn't happen by chance. It happens as a result of intentional choices, making the whole picture pleasing to the eye. While there isn't a special formula to determine your web design success, these principles are main contributors:
⌨️ Properly aligned typography
🎨 Clear hierarchy and color palette
👯 Consistency throughout the pages
Happy St. Paddy's Day! We'll be celebrating our luck with plenty of beer (and shenanigans!)
If you're a member of the West O Chamber, feel free to join us this evening at the Pixel Fire Marketing office for our After Hours St. Patrick's Day/March Madness/Pop-a-Shot Tournament starting at 4:00 pm! We can't wait to see you all.
Your social media marketing results can vary depending on your industry, what products or services you're selling, what package you have, and more. We will consult with you throughout your campaign to make sure you have realistic expectations and to make changes to your campaign if you are not seeing the results you want.
It's your lucky day! Angela will be hosting her radio show on IBGR Network at 11 am CST, letting you in on the secret to success.
Angela Chaney-Engagement Equity
March 15 at 12:57 PM ·
Join me this Wednesday (St. Patty's Day!!) as I talk about why giving is the key to success. Listen live on IBGR Network or as a podcast wherever you listen to your faves!
Anyone who knows Angela knows she loves reading fiction. She often recommends fiction books on her Earn the Ask radio show and recently gushed over Zadie Smith’s White Teeth. Have you read it? If so, we'd love to know what you think! 📚
https://www.amazon.com/gp/product/0375703861/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0375703861&linkCode=as2&tag=angelachaney-20&linkId=29fd3a30a09a65be7270adef2e5082a6
Working hard or hardly working?? Getting everything ready for our St Patrick's Day March Madness Tournament!
Everyone gives and receives love differently! Learning what your significant other's love language is will help you make the right deposits. What's your love language? ⬇️
Plugins can enhance the functionality of your site! An example of a WordPress login we use frequently is Rank Math, an SEO plugin that allows you to optimize your content with built-in suggestions based on widely-accepted SEO best practices.
If you're looking for a way to boost engagement on your social media profiles, you should consider memes! These funny, culturally-relevant pieces of content can entertain and engage your audience. If you want to make memes work for your brand, you need to consider these three things:
👍 Make sure the meme matches your brand's voice
👍 Develop a meme library through repurposing existing memes and creating new ones
👍 Incorporate them into your strategy by reacting to cultural phenomenons, take part in a challenge, and reposting user-generated content!
MESSENGER
Pixel Fire Marketing
Even though many people may view success in the form of a well-dressed businessman doing whatever it takes to get to the top, that doesn't mean that our way to success has to be just as ruthless. Learning how to give and take in the workplace can help you find your own personal success, without sacrificing something along the way.
We're letting you see behind the scenes of our web design team's process and filling you in on some essential tips for website building! First up: Layout. The framework of your site is the foundation on which the rest will be built upon.
While it may seem tempting to click the "boost" button on the bottom of your Facebook post, I highly advise against it! Sure, you can reach some new people, but for the same amount of money it costs to boost a post once, you can run an ad for a few days to a custom audience with a greater reach. If you need help setting up an efficient ad campaign, let's get in touch!
