Established in 2016, Proton Sports & Apparel (pronounced /prtn/) is a privately owned upstart sporting goods company located in North Metro Atlanta, GA. Proton Sports prides itself on producing quality products and dedicated service to our customers. The determination to serve our customers and community will continue to be the ultimate driving force for all current and future company aspirations.Proton Sports & Apparel prides itself in helping our customers to get fit and never quit in competition, in maximal health acquisition, and athletic skill performance for a lifetime. This passion for excellence transfers into providing quality affordable equipment and apparel for every customer at a reasonable price. We have quality products tailored for every budget great or small. Below are the vision statement, mission statement and core values that are the driving forces for all company employees. The Vision The Proton sportinggoods brand becomes a premier world class innovative choice for all clients and consumers served.Our Mission Having the foresight into industry trends to satisfy clients and their needs. Providing authentic, honest, innovative, expeditious customer responses, with impeccable purchaser service.