PURE ProActive is a health and wellness program that gets you permanent results. Every member is assigned a dedicated coach who calls, texts, and emails with you to ensure you are reaching your fitness goals. PURE is NOT a diet plan, although the average person loses about 14lbs in their first 30 days on our program. Once you've signed up, you'll gain a personalized eating plan, a customized supplement regiment (sent to your door), and of course your 24/7 coach. 97% of the people who try PURE reach their health goal. Are you ready to be next?