If you are not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic.
SEMRUSH.COM
What is Evergreen Content: A Guide to Content That Lasts
Facebook has published the latest update in its State of Small Business Report, which looks at the impact of COVID-19, and the global lockdowns to limit its spread, on small businesses in various regions.
SOCIALMEDIATODAY.COM
Facebook Shares New Insights into the Impacts of COVID-19 on Small Businesses Around the World
Are you looking for ways to improve your email marketing strategy? Want to increase the success rate of your email campaigns?
Here are some tips for success in an infographic!
SOCIALMEDIATODAY.COM
10 Dos and Don'ts for a Successful Email Marketing Campaign [Infographic]
Back in the day, there was a long-held belief that Google found PDFs impenetrable.
That myth has since been unceremoniously busted by Google in 2011 when they announced they first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.
They even come with their own tag in SERPs to alert users that the result is PDF-based! Today, search engines are indexing PDFs and even including them as featured snippets.
Here's how to make your PDFs SEO friendly.
SEARCHENGINEJOURNAL.COM
13 Tips to Make Your PDFs SEO Friendly
Crock Spot, LLC
1 September at 13:53 ·
DRUM ROLL PLEASE! Crock Spot has a fresh new look. Check out our brand new website. www.thecrockspot.com. Our updated site truly CROCKS! Thank you to the folks at Red Egg Marketing for the makeover! We would love to hear from YOU our fans. Write us a review or drop us a line. Cool things are on the horizon and we look forward to sharing them with you soon. Cheers!
This deep dive into Domain Authority will help to clarify how Google’s algorithm works, how businesses appear on search engine results, and how to increase visibility for your business.
REDEGGMARKETING.COM
A Guide to Domain Authority | Blog Posts | Red Egg Marketing | Denver Marketing Agency
There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it.
The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled. The goal is to never have a content pipeline that dries up.
SPROUTSOCIAL.COM
A guide to content ideation & development
When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.
MOZ.COM
SEO Is Not an On/Off Switch — Whiteboard Friday
Inbound marketing has evolved over the years to become the most effective playbook for driving traffic to your website and boosting your lead to customer conversion rates organically. This methodology is based on offering value to your prospects with scalable and repeatable techniques.
FORBES.COM
Council Post: Five Inbound Marketing Best Practices And Tips
Do you create graphics for your website or social media profiles? Want to ensure you’re not making a mess of it?
SOCIALMEDIATODAY.COM
10 Graphic Design Rules You Should Never Break [Infographic]
"Retargeting on LinkedIn, in particular, can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals."
Some great tips from Ayaz Nanji at MarketingProfs to improve your LinkedIn targeting efforts!
https://www.marketingprofs.com/chirp/2020/43593/retargeting-on-linkedin-what-b2b-marketers-need-to-know-infographic
MARKETINGPROFS.COM
Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
Most contact pages are designed with function in mind. They slap an email address, phone, and location on a plain background and call it a day.
But basic contact pages don’t inspire visitors to reach out and connect.
SEARCHENGINEJOURNAL.COM
39 Inspiring Examples of Contact Us Pages
Are you in the process of starting a new business? Are you looking to create a successful brand identity?
Here is an infographic on how to create a successful brand for your business.
SOCIALMEDIATODAY.COM
The Power of Branding: How to Create a Successful Brand for Your Business [Infographic]
If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you.
Learn about the four P's of marketing here and how they're still relevant in today's marketing landscape.
BLOG.HUBSPOT.COM
What Are The 4 P's of Marketing?
It may sound like an elementary question, but it’s important that you recognize that shopping cart abandonment is not every visitor to your ecommerce site. Shopping cart abandonment is only the visitors who added a product to the shopping cart and then did not complete the purchase in that session.
MARTECH.ZONE
How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates » Martech Zone
There's no getting away from the fact that time is money. The same applies whether you're an in-house SEO team, an agency marketer, or a freelancer. But the good news is that many of the tasks that take time can be automated by using the right tools, and in this guide, there are eight SEO automation tools that you can use to drive real efficiency.
SEMRUSH.COM
8 SEO Automation Tools for Real Efficiency
There’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, determining which ones you’ll be able to rank for, and a whole lot more.
NEILPATEL.COM
10 Free Keyword Research Tools to Help Plan Your New Site
Search engine optimization (SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, a favorable SEO ranking is a smart way to boost visibility online, attract new clients, grow your business — and boost profits.
SEMRUSH.COM
15 Google SEO Ranking Factors (That Really Matter)
Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020.
Here's a guide to Instagram Guides:
BLOG.HOOTSUITE.COM
10 Unique Ways to Use Instagram Guides for Marketing
Google Question Hub is a way for content marketers to see what questions go unanswered in Google Search. This is great for finding a topic where there is a vacuum in content to help boost your SEO.
SEROUNDTABLE.COM
Google Question Hub Is Open & It's A Great Way To Find Content Ideas
As another year comes to an end, we wanted to take a moment to wish you all the best in 2021!
Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs?
In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them.
SOCIALMEDIAEXAMINER.COM
Common Facebook Ad Mistakes and How to Fix Them
In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty.
Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges.
Finding the tools to bridge offline and online will create new challenges, while rising demands for privacy will need to be balance against the benefits of personalization.
CMO.COM.AU
Predictions: 10 Customer experience trends for 2021
Happy holidays from the Red Egg Team!
We're hoping everyone has a safe and happy holiday with a joyous New Year to look forward to.
There are boundless credit union advertising strategies that financial institutions can use to inspire queries from new customers and engagement from existing ones. Here are our tried and true strategies.
REDEGGMARKETING.COM
Tried and True: Digital Strategies for Credit Union Advertising | Red Egg Marketing
It's time for your business not merely to survive in the market, but thrive. Here are three strategies to reinvent your business into a prosperous one in 2021.
ENTREPRENEUR.COM
3 Strategies to Reinvent Your Business and Thrive in 2021
If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers.
But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.
MOZ.COM
The Anatomy of the Perfect Pitch Email
Instagram has announced the launch of a new 'Professional Dashboard', which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.
SOCIALMEDIATODAY.COM
Instagram Launches New 'Professional Dashboard' Platform to Provide Quick Guidance for Creators
The power of doing SEO now cannot be understated. As the most cost-effective channel for enterprises today, SEO also adds incremental value in a number of ways.
SEARCHENGINEWATCH.COM
The business value of SEO in 2021: From revenue generation to reputation and retention
While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021.
BLOG.ADOBE.COM
7 consumer trends that will define the digital economy in 2021
