This #WorldMentalHealthDay, consider how you can affect change and encourage increased investment in mental health services. We're helping our client Suerte affect change through The Mike and Sherry Project. The Project invests in the mental health of Austin’s service industry by partnering with restaurants and bars to provide accessible and affordable therapy through Capital Area Counseling. We know the need for mental health and support will increase in the coming weeks and months, and investment in mental health programs is crucial. If you’d like to learn more or donate, visit mikeandsherryproject.com.
Noga Halperin, CMO of our client, SciPlay, dove into the principles of managing a marketing budget for one of the largest social gaming companies in the market.
Our favorite pieces of advice on user acquisition? “If you believe in finding a winning formula that remains the same no matter what game you’re promoting, think again” and “a great campaign doesn’t have to be perfect right out of the gate.”
Read more of Halperin’s tips here:
GAMESINDUSTRY.BIZ
Seven tips for running a $100 million user acquisition budget
It’s National Women’s Small Business Month, and we are so proud to stand alongside so many powerful women entrepreneurs. The last two years we’ve been on Austin Business Journal's Women-Owned Business List, and we are certified by the State of Texas as a Woman-Owned Business. We’ll be sharing some of our favorite women-owned businesses this October to amplify the #BuyWomenOwned movement. “It’s time to raise our voices, open our wallets and #BuyWomenOwned.” To get a headstart, check out wbenc.org. 🗣💪
#womenowned #womenentrepreneurs #womeninbiz #femalefounder #supportsmallbusiness #supportwomen
Reflecting on the recent news of the hostile work environment at the Ellen DeGeneres Show, epigenetic coach and Red Fan client Rajkumari Neogy writes about mending the ruptures of exclusion to create a culture of belonging in her latest for Fast Company. Read more below on the five key tactics for business leaders that will assist in repairing work cultures torn apart by blame, lack of accountability, and trauma.
FASTCOMPANY.COM
5 strategies to fix a toxic workplace
We’re diving into the engaging topics that are affecting your business today, and maybe even keeping you up at night, with our new online “Salon Series.” Our first guest is Jacob Shapiro, founder of Perch Perspectives, a consulting firm that advises business executives and policymakers on the historical, cultural, geographic, political, and economic forces that impact international affairs and decision-making. This upcoming #webinar discussion between Kathleen Lucente and Jacob Shapiro on Oct. 29 will focus on the intersection of geopolitics and communications, and how your business needs to prepare.
Sign up here:
EVENTBRITE.COM
Communications and geopolitics: What leaders need to know now
So cool seeing a client ringing the opening bell at the #NYSE! Congratulations again to the Hyliion team! First photo courtesy of New York Stock Exchange. #greenenergy
As part of Austin Business Journal's annual “Fast 50,” we’ve been ranked alongside the other fastest growing local private companies in Austin. This year we were awarded the honor among a diverse set of companies; congratulations to our client Crux Climbing Center and fellow winners Open Lending, AffiniPay, Consero Global and Pushnami. We love being apart of Austin’s growth. See the 2020 Fast 50 below, ranked: https://www.bizjournals.com/austin/news/2020/10/23/2020-fast-50-austin-winners-ranked.html
BIZJOURNALS.COM
Austin Fast 50: The quickest-growing companies on our radar - Austin Business Journal
We’ve been working on a lil something with @castleview.agency for our fans and friends 👀 Stay tuned for the release of a spooky video next week, just in time for Halloween 👻 #austin #atx #pragency
Leading global provider of energy-efficient LED lighting solutions for commercial agriculture production, Fluence Bioengineering by Osram, released two new lighting solutions. VYPR 3x and VPYR DUO 3x2 will allow growers to choose from a broader range of light options to better tailor their lighting strategies. Want to learn more about Fluence's innovative solutions for commercial cultivation? Read more here:
GREENHOUSECANADA.COM
Fluence launches VYPR 3x and VYPR DUO 3x2 - Greenhouse Canada
Just one more week until our upcoming webinar with geopolitical expert and analyst Jacob Shapiro of Perch Perspectives! Join us on Oct. 29 to learn how you can prepare for the next technological revolution. Register for free here:
EVENTBRITE.COM
Communications and geopolitics: What leaders need to know now
Suerte has got a busy start to their week! Suerte is teaming up with Southold Farm + Cellar to showcase their latest wine releases on Wednesday, October 21. Winemaker Regan Meador and Assistant Winemaker Adrienne Ballou will be onsite from 4-9 p.m. to talk about their latest releases and all things Southold. Grab their latest wines by the glass, by the bottle and for carryout.
Tacos more your thing? You’re in suerte 😉 Cuantos Tacos is joining Suerte for its Taquero Tuesday Takeover benefiting Jolt Action TOMORROW. Chef Beto Robledo is serving up a taco with beer dashi braised pork, beet pickled jicama, grilled onion and almond sauce and cilantro.
See you there! #austin #austinrestaurants #atx #atxfoodie #austinfoodie
This National Women’s Small Business Month, consider buying local when buying #womenowned. From decor to accessories, we’ve collected some of our favorite Austin women-owned businesses, some who we’ve used as a business, and some who our staff love! If you want to see even more options, consider following BossBabes ATX or CraftHER Market. Shops mentioned include Ax + Apple, Pack Elephant, Jowa, Locker Lifestyle, APT F, and Spoon & Co Catering. #buywomenowned
It’s about time we celebrated our Red Fan November babies! Happy happy birthday to our Director of Finance, Stephanie (Nov. 4), Director of Client Services, Alicia (Nov. 29) and our Content Marketing Coordinator, Iris (Nov. 14) 🎉 #throwbackthursday from Nov. 2019, when we were able to celebrate together and blow on each others food 🎂😲
If you’re feeling the pressure, transitioning your business or scaling faster than you can manage, Red Fan’s SWOT team is now offering a message mining process to get your communications plan 2021-ready. Let’s talk.
Techstars and Barclays UK have announced their partnership for a new global program: #FemaleFoundersFirst. The program works with 30 female-led companies from various industries by providing them with resources and opportunities to grow, scale and advance. Red Fan's founder and president, Kathleen Lucente, has been helping train participants with brand positioning and media training. We love working with growing businesses, and #femalefounders are close to our hearts!
Congrats to the inaugural cohort:
Access Afya, Biobot Analytics, Bloomer Tech, Bold Metrics, CabinetM, Cake, Case Status, Cherry Blossom Intimates, Credo AI, Eli Health, Enrichher, EVA Global, FilmChain, FilmDoo, infinityQ Technology Inc, Jargon, Lone Design Club, Mella Pet Care, Nuggets, Phoenix Tailings, Pipeline Equity, Queen of Raw, RentCheck, Riff Analytics, Streeva, Sustainably, Tequity, TiLT, tripAbrood, Zingeroo
Read more about the program below:
BUSINESSWIRE.COM
Barclays and Techstars Announce Initiative to Support Female Entrepreneurs
This #thankfulthursday, we’re showing our gratitude for the industries that are making an impact. Each company on this list, like Tala, Astroscale and Footprint, inspires us and empowers our work. Get motivated and check out our round-up here:
REDFANCOMMUNICATIONS.COM
Thankful Thursday: Companies that Inspire — Red Fan Communications
Thank you to all of the men and women who have served and sacrificed. Almost our entire office has or has had family in the military. We have grandfathers, fathers and uncles who were Marines, Navy, Army and Air Force. Head of Client Success, Mimi Fernandez shared, “It’s so interesting to see the full arc of military life, and these photos show that so many of us are connected to people who fought for our country. Their sacrifices are part of our eternal history.” #veteransday #veterans
In order, here are our vets:
-Robert Chase, Navy
-Edward Olszewski, Navy, Fighter pilot, WWII
-Bill Prince, Army, Korean War
-John McKinley Sr., Air Force
-Melvin Warren Bilich, Air Force, Distinguished Flying Cross, Vietnam
-John Lawrence Kenney, Priest, WWII
-Dana Downard, Marine, Vietnam
-Gene Carroll, Marine, Korean War
-Terry Warren, Air Force, Lt. Colonel
-Robert Downard, Marine
The ability to really understand individual geopolitical forces—how they’re affecting your business, how they can be avoided, how they can be taken advantage to improve outcomes—is crucial to success during this age of immense change. COVID-19 is a warm-up. We’re going to be moving forward whether we like it or not, and having a geopolitical awareness to keep your finger on the pulse is so important. CEOs need to consider the quality over quantity of information they’re taking in, establishing a macro-perspective, diving deeper into indicators, and going through our #CEO geopolitical-checklist. Read the overview of our first salon on #geopolitics and communications here:
REDFANCOMMUNICATIONS.COM
Geopolitics and Communications: The forces impacting your business — Red Fan Communications
We’re ALL about the color red (for obvious reasons) but National Wear Red Day makes it even more special. Our team’s wearing red today to support the awareness of heart disease. Did you know that heart disease claims the lives of 1 in 3 women in America, yet it’s preventable starting with early awareness and lifelong healthy habits? Learn more at goredforwomen.org #wearredday #goredforwomen
Communications technology is evolving so fast it can feel hard to keep up. PR Daily's Ted Kitterman talked with Kathleen Lucente on the comms-tech trends she’s keeping a close eye on, from machine learning to visualization software, for PR pros to consider. #techtrends #tech #newtechnology #prtips #ai #communications
PRDAILY.COM
4 comms tech advances PR pros must embrace - PR Daily
Read how our client, Sam Hellman-Mass of Suerte, and his friendship with two loyal guests, sparked a mental health initiative for Austin’s service industry workers––The Mike and Sherry Project. We are honored and humbled to be a small part of this incredible story of friendship, community and care. #austin #atx
TRIBEZA.COM
A Unique Program Inspired by Kindness Serves Those Who Serve in Austin Restaurants
Even before the pandemic, supply chain disruption was so common it wasn’t even a surprise. Many companies have just accepted revenue loss from the supply chain as the cost of doing business, but it doesn’t have to be this way. Our client SourceDay is protecting revenue by increasing visibility and reducing surprises in the #supplychain. Learn more in Tom Kieley's latest piece in SupplyChainBrain:
SUPPLYCHAINBRAIN.COM
Why So Many Supply Chains Are Stuck in the Past — and a Path Forward
After seeing how her son was finally able to enjoy his life after being prescribed medical marijuana, mother Carissa, along with Compassionate Cultivation, is advocating to remove restrictions to Texas’ Compassionate Use Program, putting the power to prescribe life-changing medicine back into doctors’ hands.
“If you have terminal cancer, then you qualify...but if you have stage four cancer, you don’t. That doesn’t make any sense,” said TOCC's CEO Morris Denton.
Learn more about Carissa and her son’s journey, and Texas’ #medicalmarijauna laws in KVUE’s piece:
KVUE.COM
'It gives me my child back' | Cedar Park mom credits medical marijuana for helping her son live a better life after rare disease diagnosis
Transitions in communications strategy felt like a mixed bag of hastily crafted experiments in 2020. In her latest for Forbes, Red Fan president and founder Kathleen Lucente identifies the key #communications strategies that company leaders will need to adopt for a strong ROI in 2021, from #crisiscomms to geopolitical strategy.#internalcomms #forbes #sustainability #CSR #strategy #brandstory #brandrep
FORBES.COM
Council Post: Seven Communications Strategies For CEOs In 2021
