We first opened our doors at this location in Niagara Falls, NY in 1912. We made it our goal to carry only the finest jewelry and hand picked diamonds. We can help you find the perfect piece of jewelry or help you choose from our one of a kind diamonds. Each diamond is carefully hand picked from around the world and only of the highest quality. We ensure that our diamonds are responsibly sourced so that you can feel confident in the diamond you choose. Cutting out the middle man allows for us to provide you with the best services possible. Stop by our store today to see our breath taking inventory.