Most companies don't lack creativity or ideas; they lack focus. Why spend your precious time and resources investing in dozens of dubious innovation ideas when you can determine where the big opportunities lie and focus there? It's now possible to identify your target customers' important unsatisfied needs with statistical validity before brainstorming.
Reveal needs. Create value. Drive growth.
#innovation #jtbd #innovationmanagement #innovationstrategy #growthstrategy #innovationleadership #growthstrategies #jobstobedone #revenuegrowth #growthmanagement #strategy #growth #strategyexecution #creativity
Have you noticed how Zoom is crushing the competition for online meetings? LogMeIn, on the other hand, is languishing. A number of factors are at play but one is the power of a good name that speaks to the core job people want to get done. “Zoom” is so much more appealing to me than “LogMeIn” because it conveys action and progress while LogMeIn conveys tedious meeting minutia. Nobody wants to get logged in; they want to zoom through their meetings!
Thanks, #NeilCollins, for bringing this illustration of strong branding to my attention.
Reveal needs. Create value. Drive growth.
#JTBD #jobstobedone #branding #innovationstrategy #innovationmanagement #growthstrategy #strategyexecution #innovationleadership
Most innovators attempt to test more ideas faster. The most effective innovators identify where the market is underserved and focus there.
This avoids wasting time and resources attempting to address unimportant, already well-satisfied, or phantom customer needs (needs that customers don’t really have).
Focus wins. We can help.
Reveal needs. Create value. Drive growth.
#innovationmanagement #innovationstrategy #innovationleadership #creativity #JTBD #jobstobedone #resiliencetraining #agileleadership #agility #competitiveadvantage #adaptability
Get this right or suffer high failure rates and missed opportunities.
#innovationleadership #innovationmanagement #leadership
#growthstrategy #growth #growthmindset #revenuegrowth #covid19leaderhip #covid19response #leadership
https://revealgrowth.com/companies-dont-drive-growth-customers-do/
REVEALGROWTH.COM
Debunking Myths to Drive Growth in the COVID-19 Era - Reveal Growth
The great need of businesses today is to discover:
1) how customers’ needs have changed
2) how employees’ needs have changed as they serve customers from home.
To create a winning virtual strategy, find out what target customers are trying to get done, how they measure success, and where they are struggling. Then find out what your employees are trying to get done, how they measure success, and where they are struggling to deliver service to customers.
This is the critical information leaders need to formulate a virtual strategy that wins in the COVID-19 era. Doing things faster is no substitute for doing the right things. Don’t speculate; get the facts from the people you serve.
#jtbd #jobstobedone #strategy #virtual #growthstrategy #revenuegrowth #leadership #innovationleadership #innovationmanagement
If you think innovation is risky, try irrelevance. Here are three mistakes that cause leaders to unduly pull back on innovation.
#innovation #JTBD #Jobstobedone #growthstrategy #innovationstrategy #innovationleadership #innovationmanagement #growthstrategies #growthmanagement
https://revealgrowth.com/if-you-think-innovation-is-risky-try-irrelevance/
REVEALGROWTH.COM
If You Think Innovation is Risky, Try Irrelevance - Reveal Growth
Reveal Growth Consultants, Inc. updated their info in the about section.
Innovation is not so much about generating new ideas as it is about generating insights concerning how to enable customers to get their important jobs done.
Reveal needs. Create value. Drive growth.
#innovation #jtbd #jobstobedone #innovationmanagement #innovationstrategy #innovationleadership #strategyexecution #growthstrategies #growthstrategy #growthstrategies #revenuegrowth #strategy #growth #growthmanagement
Focusing on your target customers’ (market's) important unsatisfied needs will create a valued and unique position for your new offering in a reliable manner. We know this even before generating any solution ideas because, if a need is important, then addressing it better than existing solutions will be valued by customers. And, if a need is unsatisfied, then addressing it better than existing solutions will make it unique.
The jobs-to-be-done innovation approach enables companies to achieve new product success rates 2-5 times higher than industry averages because knowing where to focus your creativity makes all the difference in the world.
Reveal needs. Create value. Drive growth.
#growthstrategy #growthstrategies #innovationstrategy #innovationleadership #strategyexecution #jtbd #jobstobedone #innovation #revenuegrowth #growthmanagement #strategy #innovationmanagement #growth
If you want to turn innovation and growth into a reliable business process, start with discovering your target customers’ unmet needs and then generate ideas to address them. If you know what type of customer needs to obtain - i.e., the customers' jobs to be done and their criteria for success - this will enhance creativity and increase the likelihood of breakthrough innovation all while bringing rigor and predictability to the process.
Reveal needs. Create value. Drive growth.
#innovation #growth #growthstrategies #jtbd #jobstobedone #innovationstrategy #revenuegrowth #strategyexecution #growthmanagement #innovationmanagement #strategy #growthstrategy #innovationleadership
The best way to create compelling new value is to find a compelling unmet need.
The best way to find a compelling unmet need is to:
1) Discover your target customers jobs to be done and criteria for success (these are their needs)
2) Determine which are important and unsatisfied
Only important unsatisfied needs are worthy of pursuit. Pursuing anything else is a misallocation of resources.
Reveal needs. Create value. Drive growth. We can show you how.
#jtbd #strategyexecution #jobstobedone #innovationstrategy #growthstrategy #innovationmanagement #innovationleadership #customerneeds #strategy #innovation #growth #revenuegrowth
If you don’t know or misunderstand some of your customers' important unmet needs, creativity training, exercises, and processes are not going to help because the problem isn’t a lack of creativity; it’s a lack of insight. Innovation begins with an insight that in turn generates an idea. Start by getting insight.
Reveal needs. Create value. Drive growth. We can help.
#growth #jtbd #jobstobedone #innovationstrategy #revenuegrowth #growthstrategy #innovationmanagement #innovationleadership #innovation #creativity #strategy #training #growthmanagement #customerinsights
Your innovation process should set the stage for creativity by identifying your customers’ unmet needs and then bringing them into the room with your solution experts. If you do this prework, creativity will happen. Connections will be made between the customers’ unmet needs and solution capabilities. And regardless of how you address the customers’ unmet needs, the customers' unmet needs will be addressed. So, where’s the risk? It’s been removed by identifying and ranking the customers’ unmet needs before attempting to generate solution ideas. Knowing where to focus makes all the difference in the world.
#JTBD #jobstobedone #innovation #innovationstrategy #growthstrategy #innovationmanagement #innovationleadership
"I define intelligence as the ability to know what's important and what's not." - John Cleese
What's your "Customer IQ?" That is, how well do you know what your customers consider to be important and what's not?
Reveal needs. Create value. Drive growth. We can show you how.
#jtbd #jobstobedone #innovationstrategy #growthstrategy #growthstrategies #revenuegrowth #strategyexecution #innovationmanagement #innovationleadership #innovation #customerneeds
#strategy #growth
What motivates us at Reveal Growth Consultants is the realization that the better our clients understand what their customers truly need (not necessarily what they want), the better equipped they will be to help customers get those needs met. This makes all of us happier and better off.
Reveal needs. Create value. Drive growth.
#growth #growthstrategy #strategyexecution #growthstrategies #innovationstrategy #jtbd #jobstobedone #innovationmanagement #revenuegrowth #innovationleadership #growthmanagement #innovation #strategy #customerneeds
Successful innovation always requires knowledge about and/or collaboration with customers. Getting clear about our respective roles is essential.
Customers know best what jobs they want to get done, how they measure success, and where their current solutions fall short.
Informed by their customers, suppliers know best how to help them get those jobs done better. This is very similar to the doctor/patient collaboration.
Reveal needs. Create value. Drive growth. We can show you how.
#innovation #growth #jtbd #jobstobed #creativity #digitaltransformation #growthstrategy #revenuegrowth #innovationstrategy #growthstrategies #innovationmanagement #innovationleadership #collaboration
Contrary to popular opinion, there is no virtue in making a mess in the name of innovation. It's now possible to turn innovation into a repeatable business process that reduces risk, increases success rates and breakthroughs. But you have to let go of your misbeliefs.
#jtbd #jobstobedone #growthstrategy #innovation #innovationstrategy #innovationleadership #innovationmanagement #innovate
https://lnkd.in/eFVUg_6
BIZJOURNALS.COM
How to clean up the innovation mess - The Business Journals
Entrepreneurs and innovators need to stop looking for ideas and start discovering problems.
#innovation #innovationmanagement #jtbd #innovationstrategy #innovationleadership #innovationleadership #jobstobedone #growthstrategy #growth #strategyexecution #creativity
Innovation and creativity are not the same thing. Most companies are locked into wasting time and resources because they confuse the two. You can turn innovation and growth into a repeatable business process once you learn how it can set the stage for creativity.
#innovation #innovationmanagement #innovationleadership #jtbd #innovationstrategy #jobstobedone #growthstrategy #growthstrategies #growth #strategy #creativity #designthinking
#revenuegrowth
https://lnkd.in/e9ybahK
BIZJOURNALS.COM
Innovation sets the stage for creativity - The Business Journals
“Errors of omission, lost opportunities, are generally more critical than errors of commission. Organizations fail or decline more frequently because of what they did not do than because of what they did.” - Wharton Professor, Russell Ackoff
What are you not doing that you need to start doing?
#innovationmanagement #jtbd #innovationstrategy #innovationleadership #jobstobedone #growthstrategy #growthstrategies #innovation #revenuegrowth #growth #strategy #growthmanagement
In their attempt to drive innovation and growth, most companies are asking the wrong questions.
Asking “How can we generate more ideas?” and “How can we quickly and inexpensively test those ideas?” leads to high failure rates. These questions cause companies to waste a lot of time testing and developing a lot of bad ideas. Why do that? In truth, any idea that does not address an important unsatisfied need is a bad idea.
Instead, ask “How can we identify the important unsatisfied needs in our target market?” and “How can we address those needs better?” Only important unsatisfied needs are worthy of pursuit. Knowing where to focus your creativity turns innovation and growth into a repeatable business process.
Yes, testing ideas is an essential part of innovation but only after you have determined where the important unsatisfied needs lie. First, take aim at the customers’ important unsatisfied needs and then generate ideas to address them, i.e., take aim, then fire. Don’t fire and then ask, “Did we hit anything?"
Reveal needs. Create value. Drive growth. We can help.
Are you open to innovation revelation? Access the free PDF in the first comment below.
#innovation #jtbd #jobstobedone #innovationmanagement #innovationstrategy #innovationleadership #growthstrategy #growth
According to the late Wharton Professor Russell Ackoff, attempting to innovate without first validating customer demand is a "mess." Indeed, any situation that has "arguable issue definition and arguable solutions" is a mess.
If you have not confirmed that a customer need is important and unsatisfied before generating ideas, you are creating a mess.
First, identify your customers' important unsatisfied needs and then you can solve their problem.
Reveal needs. Create value. Drive growth. We can help.
#innovationstrategy #innovationmanagement #innovationleadership #growthstrategy #jobstobedone #jtbd #growthstrategies #revenuegrowth #innovation
What's the difference between high-conviction and dubious new product ideas? High conviction ideas address validated important unsatisfied needs.
Reveal needs. Create value. Drive growth. We can help.
Learn more in the free PDF "Rethinking Innovation: How the Jobs-to-be-done Approach Delivers Dramatically Better Results" in the first comment.
#strategy #innovation #innovationstrategy #growthstrategy #newproductdevelopment #creativity #innovationmanagement #revenuegrowth
