You have to recognize the right partner, the right agency, or the right people internally that can help build the pillars of a digital-first mindset. It’s an enormous barrier, but one that is unquestionably essential to thrive in the economy of the future.
We’re no longer discussing digital being something that happens on a computer. Where it used to be a supplementary exercise, digital is now often a replacement for tangible interaction and the way consumers buy goods and services.
From a B2B point of view, brands are far less likely to spend money due to the recession.
If you’re willing to invest in digital because of spending, imagine how your customers feel about purchasing from you.
There is an element of expectations right across the chain. The stakes are higher than ever before, and those that don’t rise with it and adopt a digital-first mindset are in danger of falling with the old traditional model.
Our Paid Social Performance Creatives Recommendations!
1) Focus on Relevant Messaging, Copy & Imagery
Develop visuals and copy around the new normal
Prioritize efficiency over scale.
Highlight functionality over-usage occasions through ad creative.
Test promotional creative.
2) Direct More Spending Towards Retargeting Creatives
In times of uncertainty, customers are less likely to try new brands they do not trust. Invest in retargeting creatives to speak to an audience that will make purchase decisions more reliably– and efficiently.
3) Use Downtime Effectively
Take advantage of opportunities to build out a larger ad library and post COVID-19 related creative strategy.
Make use of what you have instead of trying to produce a new shoot right now.
Leverage UGC content where appropriate. This is a great time to stay connected with your influencer network and community; produce stories through their lens at home.
As a brand focused on growth, you know that expectations continue to climb. Whether it’s faster customer service responses, more lenient return policies, or cheap (read: free) shipping, consumers want it all. While you’re attempting to meet and exceed these needs, it can feel like a losing battle with someone who always wants just a little more.
Where Can I Start?
a) You have to evaluate this for yourself: are you putting your best effort into serving your customers? And do you actively listen to your customers?
b) Your gut might be to say yes, but who, specifically, spends time listening to customers? How much time, how often, and how are takeaways and learnings shared with your team?
c) Surveys are some of the easiest to implement tools to learn from your customers. But they must also be strategically crafted and evaluated.
d) Be prepared to say: this isn’t great. Your results might bring up a litany of issues for you to address, from slow shipping to lackluster customer service. Review and prioritize these as you would any other project, and be transparent.
A successful content strategy requires an exchange of valuable content for audience engagement. Simply put, if you want and expect LinkedIn members to engage, you need to add value by providing helpful, inspiring content.
#LinkedIn #LinkedInTips
Facebook have made several changes to their core functions designed for marketing ease. These changes were made keeping in view the recent scandals and strive towards better transparency, privacy, and user experience.
Read More:
https://www.saffronedge.com/blog/facebook-essentials-for-a-safer-community
SAFFRONEDGE.COM
Facebook essentials for a safer community - Saffron Edge
Wishing you and your family a very Happy and Prosperous Diwali. May this festival fill your life with success, prosperity, health, wealth and happiness.
The joy through the nation is palpable! What a historic win for any president, defying the odds of an ongoing pandemic and coursing through the populace to bring an effective change. Congratulations President-elect Joe Biden and Vice President- elect Kamala Harris. It's a long road ahead, but its the dawn of a new Era!
#biden2020 #bidenharris2020 #presidentelect #joebiden #kamalaharris #anewera
"Hey Siri, How can I optimize my content for voice search"
"Here's a blog that details methods to optimize content for voice search. Would you want me to read it out for you?"
Voice Search is on the rise and content optimization needs to be innovated to cater to the new demands. Check out our latest blog on the website.
The kindest of words motivate us to push the envelope on what we can achieve as a digital consultancy navigating a virtual-shift in the world. If custom solutions, data-driven marketing and digital leads has been your endless search, it stops here! Consult on how we can help elevate your business!
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#marketing #marketing #digitalmarketing #digital #seo #business #data #help #socialmedia #contentmarketing #marketingstrategy
Gratitude for the times we have cherished and the milestones to come. Happy Thanksgiving! This year has made us all appreciate the good times and close bonds even more. We hope you are blessed with warmth, kindness and love.
#HappyThanksgiving #gratitude #Thanksgiving2020
Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. Digital loyalty,
Digital Popularity and Digital confidence! Read link in bio to know more on the Digital Iceberg https://www.saffronedge.com/blog/the-digital-iceberg-model"
Soon, this would be read out loud without any instructions to your phone assistant. The Internet of Things is shifting massively to Conversational AI and voice search is fast becoming the de-facto method. Today, over 1 billion devices provide voice-assisted access to consumers. That's 1 billion reasons to optimize content for voice-assisted search. Check out our easy-to-follow tips for you to make the most of your content in the AI world in our blog.
"Because of confined outings, people are now more interested in joining live sessions through live streams right from the comfort of their home. And since live video marketing is more interactive, it becomes a unique marketing approach." The year of restricted movement led to a swift increase in brands and businesses finding new ways to stay connected with their audiences. Read our blog on the benefits of Live Streaming marketing and certain best practices to follow.
https://www.saffronedge.com/blog/how-brands-are-using-live-video-marketing-to-increase-business-presence
The client provides computer, phone & tablet repair services by expert technicians. They also provide In-Home Tech Services and Small Business IT Support. In 4 Months we were able to increase the organic traffic by 60.95%. Through our strategic link building campaign, we were able to increase new users by 61%. Read on
https://www.saffronedge.com/case-study/61-growth-in-new-users-through-brand-marketing
With an aim to increase qualified traffic on the website to increase its outreach, align it with consumer interest, and promote business, our team achieved 118% growth for the qualified audience for this B2B brand. The key was to create a nuanced marketing strategy with expert content marketing and SEO implementation. Read the details in our case study!
#seo #seomarketing #digitalmarketingservices #contentmarketing #audiencetargeting #digitalmarketing
“Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq. Content Marketing is the backbone of the digital presence of your business, and we at Saffron Edge specialize in making it shine, engage and convert your audience to your customers. Check out our services on the website or contact us for more info
#contentmarketing #contentmarketing101 #digitalmarketing #brandmarketing
With Saffron Edge, your business is a step ahead in the new Data-Economy. We provide result-oriented and innovative marketing services for businesses to scale and grow across audiences. Connect with us now, for a quick consultation and elevate your brand with data-led marketing.
#newdataeconomy #dataledmarketing #digitalmarketing #dataanalysis
We pride ourselves on offering custom marketing services across diverse industries and different regions. With consistent dedication, growing results, and a focus on keeping our clients and their brands leading digital innovations. Have a query? Contact us now.
Whether it's no of houses Santa has to visit, or the traditional nice list for kids, we are sure Santa has some amazing data-crunching elves to help him with Christmas. Our real Santa's of essential workers, e-commerce industry and the multitude of families sending warmth and gifts across- make up for an exponential rise in festive stats. Here's hoping your gifts and love reach in time, you all spend the holidays with your family and loved ones, stay warm and definitely stay safe! Wishing a very Merry Christmas 🎉🎄
#merrychristmas #christmas2020 #staywarm #joy #hope #peace #christmasincovid #covid_19 #newyear #happynewyear #therealsanta #postalworkers #ecommerce #onlineshopping
The past year has made the world stronger and more resilient in the face of challenges. We hope the year ahead brings everyone better health, success and prosperity. Wishing everyone a very Happy 2021!
#happynewyear #2021 #happy2021 #newyear
The past year has made the world stronger and more resilient in the face of challenges. We hope the year ahead brings everyone better health, success and prosperity. Wishing everyone a very Happy 2021!
#happynewyear #2021 #happy2021 #newyear
In the age of virtual teams and cross- country teams, every organization has much to gain from a Virtual Marketing Officer. Here are 12 ways on how a VMO can not only help with your marketing strategy but also optimize it to yield the results your business requires.
https://www.saffronedge.com/blog/12-ways-a-vmo-can-help-plan-marketing-strategies-for-your-healthcare-brand
Congratulations to 46th President of the USA Joseph R. Biden and to Kamala Harris, the first Woman, African-American Vice President of the nation!
Joe Biden pleaded for unity in his inaugural address to the nation on Wednesday. Biden declared that “democracy has prevailed” and made a plea for unity as he began an inaugural address in which he laid out some of the stark challenges facing the country, including the pandemic, the economy and racial injustice. “To overcome these challenges, to restore the soul and secure the future of America requires so much more than words,” he said. “It requires the most elusive of all things in a democracy: unity.”
#bidenharrisinaugration #presidentjoebiden #kamalaharris
From realizing the need to ultimately purchasing a product and reviewing it, a consumer goes through many minor decisions. Here's a detailed look at what happens in a consumer's mind and how you can use it for better services and stronger sales!
https://lnkd.in/gXBSJki
SAFFRONEDGE.COM
Looking Into Your Customer's Mind - What Happens Between Deciding To Buy Something And Buying It? - Saffron Edge
From Creative and Behavourial testing to Consumer path analysis, these trends would reign supreme for inbound marketing to work wonders for your brand in 2021. Which of these do you agree to?
https://www.saffronedge.com/blog/top-10-inbound-marketing-trends-for-2021
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#inboundmarketing #behaviourmanagement #behaviourtesting #consumeranalysis #digitalmarketing #marketingin2021 #marketing101
Data-led Marketing not only amplifies your results but grows your business to the audience that matters to you! At Saffron Edge, we elevate businesses through strong analytics and data-driven marketing. Want to know more? Visit our website or contact us!
#digitalmarketing #dataledmarketing #dataanalysis #dataisthenewcurrency #seo #socialmediamarketing #contentmarketing
One of the coolest things about Data Studio is you can get more data than what a Google Analytics expert has to offer you. You can even import detailed Facebook data in your GDS reports. As data analytics for multiple digital platforms gets more and more tedious, here's our guide on why the all-encompassing Google Data Studio is every marketer's go-to tool now. Read more
https://lnkd.in/gu4ziAD
#data #google #googleanalytics #dataanalytics #analytics #bigdata #digitalmarketing #digital #facebook
"AI marketing is the talk of the town and has brought a positive impact on the existing traditional marketing approaches, making ways simpler and better." The inter-woven advancement of AI and its applications in marketing has the Industry in a storm of exponential opportunities, detailed targeting with behavior graphs, and increasing reach. Read on to know how our experts view the new marketing advancements through AI.
https://www.saffronedge.com/blog/marketing-and-artificial-intelligence-how-the-combination-is-taking-the-industry-by-storm
Our client has been a proud owner and manufacturer & distributor of Arabica and Brazillian coffee beans since 1954. They offer a wide range of coffee flavors to their consumers worldwide. Despite having a well-established brand presence and a robust eCommerce store, they were not satisfied with their sales in the North American market. They approached us with the objective of tapping into a new market through online marketing and managing their Amazon stores to increase sales. Here's how we delivered the right results for the beverage that keeps marketers going!
https://www.saffronedge.com/case-study/coffee-marketing-done-right
SAFFRONEDGE.COM
Coffee Marketing Done Right - Saffron Edge
While Social Distancing is going to continue being the norm for our safety, Brands can create stronger connectivity by focusing on Social Media Marketing and Digital Platforms to reach out to their community. With Saffron Edge's Value-driven content, consistent campaigns and data-centric strategies for SM, we create avenues on all digital platforms to grow your business. Contact us to know how!
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#data #google #googleanalytics #dataanalytics #analytics #bigdata #digitalmarketing #digital #facebook
What if I tell you that a user can discover your online business or brand, in the Google search engine results without even searching for your actual website? Isn’t that great? This is what “Google Knowledge Graph” is all about. Read on!
https://www.saffronedge.com/blog/everything-you-need-to-know-about-google-knowledge-graph
SAFFRONEDGE.COM
Everything You Need to Know About Google Knowledge Graph - Saffron Edge
Customized services are our speciality. The best appreciation are happy clients with ever-growing businesses through data-centric marketing. Thank you Joan for the kind words. We loot forward to a fruitful association.
Digital Marketing is imperative to making every day count as your business reaches its true potential. Saffron Edge elevates businesses with an innovative approach and result-oriented strategy, all led by data-centric marketing! Contact us to know more.
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#data #google #googleanalytics #dataanalytics #analytics #bigdata #digitalmarketing #digital #facebook
Digital transformations and innovations have not only exponentially risen in the past year, but also become more widely accepted across industries. A virtual world taught the naysayers that future equity would be digital. Here are some of the transformation trends that we would be keeping a keen eye on! Do you agree with our list? What would you want to add!?
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.#data #google #dataanalytics #analytics #bigdata #digitalmarketing #digital #facebook #digitaltransformation #aiindigitalmarketing #5g #customerexperience
As the unprecedented winter storm continues to leave havoc in its wake, it's important for communities and organisations to come together and for corporates and individuals to support their effort. In supporting and helping as many affected people as possible. This is a small resource list for anyone looking for ways to support the central US and particularly Texas- a state where thousands of families have been surviving on bare minimum with long power outages. If you know of any other credible resources, please add them in the comments below. We pray for the betterment of all affected in this calamity!
Central US has been hit with an unprecedented Winter Storm, raging since the past week and putting millions of people in unsafe conditions. With power outages and lack of resources, families are forced to survive through this calamity on the bare minimum. We urge everyone to come forward and help as much as possible. We will keep updating verified information on how to contribute and help. Please comment below if you have been able to help and contribute through the right channels and share the details. We pray for their safety! Stay strong.
2021 is proving to be a crucial year for #law firms, as they must fuel their ignition by working towards enhancing their online visibility so that they can reach their target audience and can generate more leads. Let’s look at some of the major methods that can help law firms and attorneys to reach their target audience over the internet
#digitalmarketingforlawfirms #marketingforlawyers
SAFFRONEDGE.COM
How Can A Law Firm Reach Its Target Audience Over The Internet? - Saffron Edge
The World Leaders,
the programmers,
the STEM Innovators,
the Frontline Workers,
the Caretakers,
the Partners, Educators, & Trainers,
the Dancers, Drummers & Entrepreneurs, the cat-moms & plant-moms and Not-gonna-be-a-mom,
the Astro-physicists living in space,
the Revolutionaries leading change back on ground-
Women Choose to Challenge the World at every turn,
It's Women who choose to Change the World for the better!
@saffron.edge wishes everyone a Happy International Women's Day!
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#internationalwomensday #choosetochallenge #iwd2021 #standtogether #futureisfemale
"Traditional marketing talks at people. Content marketing talks with them” - Doug Kessler.
SAFFRON EDGE specializes in optimizing your content for exponential data-driven growth for your business! From in-depth audit of your brand's content to curating a marketing strategy along with content creation, we let data insights and an inspired creative direction take the wheel from the get-go. Visit us at www.saffronedge.com to know more!
Marketing Intelligence is the day-to-day information collected from a company’s market. These data or development metrics are then analyzed and put together to make crucial business decisions such as recognizing important market opportunities and identifying market penetration strategies that enable the business to boost its revenue in the end. Here's how you can succeed with Marketing Intelligence for your company.
https://www.saffronedge.com/blog/6-steps-to-succeed-with-marketing-intelligence-for-your-company
With the Global economy changing drastically in the past year, the rise of Digital transactions has been evident. From limited Human Interaction in a purchase to easy access to Social Media Commerce, here are a few consumer trends business firms and online platforms should take into account.
https://www.saffronedge.com/blog/digital-economy-consumer-behavior-trends-should-be-look-in-2021
A Singapore based client providing pocket friendly home and office stationery products had been struggling to market their products online. The biggest challenge for our team was the Amazon marketing as the client had only managed to sell 15 products at a high ACOS of 78% over a period of 3 months. A Case Study on optimizing eCommerce platforms, recognizing the bottlenecks and achieving 98% increase in orders through Amazon Seller Campaign!
https://www.saffronedge.com/case-study/increase-orders-through-amazon-seller-campaign
Marketing is not always about expanding in every direction. Most times, it's about finding the right customer for the brand and creating a community for the same. We are glad to have been able to help these clients with hyper-local marketing to boost their business!
Social Media is an ever-evolving landscape with platforms continuously testing new features and adding ways for users to engage. Whether it's Twitter and LinkedIn following in the wake of IG Reels or the use of AR Filters by brands to engage their communities, Social Media advertising is transforming the way businesses reach their customers. While we are excited about everything SM, the following trends in particular would change the way businesses build their brand. Read on and tell us what SM Trends are you keen on!?
http://ow.ly/sIew50E8IDj
#socialmediamarketing #digitalmarketing #saffrondedge #contentmarketing
The world of Digital assets has expanded like never before. "For brand marketers, the rise of NFTs brings exciting new possibilities in the realms of digital goods, digital media distribution, and access management." At Saffron Edge, we are exciting looking forward to the Digital Transformation that NFT's could bring to Content creation and marketing!
https://www.ipglabnews.com/the-rise-of-nfts-and-what-it-means-for-marketers-628efc68c90
#nft #jackdorseytweet #blockchain #cryptocurrency #digitaltransformation #ethereum #bitcoins #nonfungibletokens #datamarketing #ai
Digital transformations can help businesses across various sectors, even in core people-centric industries like Medical services. At Saffron Edge, we aspire to elevate businesses and reduce cost while driving efficiency. For a recent Doctor Booking application, we enhanced the brand awareness and customer acquisition volume via omni-channel marketing strategies.
https://www.saffronedge.com/case-study/booking-application
