Benefits of Text Message Marketing - Texts are viewed much quicker than emails-within 90 seconds, has an open rate of 98% + there is no spam folder. SMS & MMS also enhances your other marketing campaigns. Always Offer Valuable Content. Are you ready to use SMS marketing?
Have you seen the improvements to Linkedin yet?
A new rebranded look / Linkedin Stories / Messaging updates / Better search results - Check it out when you can. Do you like the improvements? Have you posted your 1st Linkedin story?
https://1l.ink/6NFS3MX
SEARCHENGINEJOURNAL.COM
LinkedIn Has a New Look With Improved Search Experience
Visibility of ‘nearby’ product inventory just got better - article by Greg Sterling. Buy online, pickup in store” grew more than 250% year over year in August. You have the benefit to #supportLocal while avoiding the virus. Check out the 3 new features >> https://1l.ink/ZJQ6TXS
SEARCHENGINELAND.COM
Google boosting visibility of 'nearby' product inventory with new Shopping features
Happy Rosh Hashanah
Support Local Restaurants - they desperately need our support now more than ever! Over 160 restaurants have signed up to promote their outdoor dining for the event, called Dine Diego, which runs until October 15. https://1l.ink/D34RHX7 #SupportSmallBiz #supportLocal #shoplocal
Instagram Tests Variations of New Reels and Shop Tabs on the Bottom Navigation Bar (from Social Media Today) Instagram has been testing both the Reels and Shopping tabs for some time - here's a closer look at the three options being tested. https://1l.ink/NMGBP5J
SOCIALMEDIATODAY.COM
Instagram Tests Variations of New Reels and Shop Tabs on the Bottom Navigation Bar
Shipping & Fulfillment are key to the user experience. Discount Shipping: Faster and Cheaper Than Ever from Bigcommerce / Jackie Ostrov will provide excellent insights and recommendations. https://1l.ink/KV34CCR
How to Implement a Return Policy That's a Win for Both You and Your Customers from our friends at Shopify
Why do you need a return policy?
Setting up an RMA system
How to write a return policy (+ free return policy template)
Where to put a standard return policy
Tools to power your return and refund policy
Strategies for more profitable returns & exchanges
Making the most of your return and refund policy
Return policy FAQ
https://1l.ink/GFPQTZL
SHOPIFY.COM
How to Implement a Return Policy That's a Win for Both You and Your Customers
Consumers demand a personalized online experience. How does your site match up to their expectations? Does your ecommerce store have:
*Easy product set-up functionality
*Automated abandoned cart notifications
*Industry-leading uptime
*Multi-recipient functionality
*Automated web app backups (e.g. Rewind)
*Website page builder
*Zero transaction fees
If not, now may be the time to update your experience with Bigcommerce.
***Other key areas to measure are:
*Shipping and fulfillment options
*Third-party integrations
*Promotion functionality
*Marketplace integrations
*Tech support
*Analytics
When evaluating your current site, you may discover large cost-saving opportunities — leaving more room for your marketing budget.
Are you aware of the Data Points on social media that are freebies for cybercriminals and scammers? Careless exposure of your personal data can be used in an attack against you. Here are the top trends in online exposure per data entry point: 19.79% for home or physical address / 17.05% for gender / 13.30% for names / 11.85% for URLs / 9.21% for jobs / 7.32% for usernames / 6.53% for dates of birth / 5.45% for email addresses / 5.44% for education / 2.24% for phone numbers
Oversharing information such as your home address, phone number, and workplace via social media can bring serious repercussions. While the information you share may seem harmless at first, cybercriminals strive to collect as much about you as possible in the reconnaissance phase of an attack. Great article By Alina Bizga https://1l.ink/2LFNGRB
SECURITYBOULEVARD.COM
More than 12 Data Points are Publicly Available on 60% of Internet Users - Security Boulevard
4 Tips on How To Write Good Copy
The Customer Journey represents the key stages your customers go through before transacting with you. If you have a Local Business Toolkit - within your Business App, each customer journey step includes tactics to improve your customers’ experience at each stage of their buying process.
STEP ONE ***AWARENESS***
What can you do to increase your audience with your local market? Connect with current and potential customers on social media! Whether it’s informing your customers that you’re still open through a post on Instagram or sharing a video on Facebook that highlights the safety measure you’re taking, social media is where most are spending their time lately. Make sure you make a post today!
Tips on how to protect a WordPress site from getting hacked, including recommended security plugins by Roger Montti - The steps that are being recommended are worth implementing. Learn about protecting your WP site before the busy shopping season >> https://1l.ink/VX5LNG3
Do you have an online storefront? The way people are shopping has drastically shifted over the past 6 months. It’s more important than ever that we’re thinking about how we can adapt our businesses to meet these changes. How are you adapting to make sure you can serve your customers where they are shopping? Here are four benefits of building e-commerce options for your business.
1. Lower your costs: We have solutions that can help you get online and selling quickly.
2. Track your customers: E-commerce means everything is trackable. You’ll be able to see where people are spending time on your site and where they are dropping off so you can adjust accordingly.
3. Improve your customer experience: Whether or not your customers end up buying online, e-commerce will help improve their experience with your business. Engage with email, SMS text messaging or chatbots so that customer are able to communicate with you.
4. Reach new markets: All of a sudden your addressable market isn’t just your neighborhood, they can be reached globally.
5 Positive and heart warming stories of love being expressed towards strangers in need. Enjoy each story of kindness. https://1l.ink/JFP7844
How Your Ecommerce Business Can Thrive When You Don’t Sell Essential Goods by Steve Chou @Klaviyo has 4 steps on How To Pivot Your “Non-Essential” Business - https://1l.ink/4RM8WH4
Be at the Center Of The Local Search Ecosystem - Your customers are looking for you and having accurate business info that can be easily updated helps your business to be found. Get found with accurate listings | Rank higher in local search | Keep your customers updated.
Master Product Photography on a Tight Budget - 90% of info transmitted to our brain is visual. Site visitors are 1st engaged by photos-affecting their decision making process. You want images to Engage/Convert/Boost the lifetime value of your customers. https://1l.ink/M3NNFQW
6 Ways to Repurpose Content with Instagram’s Most Popular Features by Brittany Berger / Between the latest features added to the platform and the user trends they’ve enabled, it’s never been easier to come up with an Instagram marketing strategy for a “non-visual” brand. Learn more >> https://1l.ink/N5GBQLH
A Complete Guide to Bing Webmaster Tools by Anna Crowe/SEJ - This guide covers everything you need to know about how to get started with Bing Webmaster Tools, how it differs from Google Search Console & how root out issues & make your site perform better https://1l.ink/7KR4KN8
A Complete Guide to Bing Webmaster Tools by Anna Crowe/SEJ - This guide covers everything you need to know about how to get started with Bing Webmaster Tools, how it differs from Google Search Console & how root out issues & make your site perform better https://1l.ink/7KR4KN8
May 2021 be filled with gratitude and a feeling of optimism.
Wishing you a happy, safe, healthy and inspiring New Year.
Happy New Year from San Diego Media!
Showing GRATITUDE everyday is important especially showing gratitude to your customers. 5 Unique Ways to Thank Customers This Holiday Season by Margie Zable Fisher https://1l.ink/PC3MW86 #ilovemycustomers
Zoom is lifting its 40-minute meeting limit for several upcoming holidays by Jay Peters. If you can't travel home, the next best thing is to see your family online. Sometimes 40 minutes isn't enough time. Catch up without worrying about the time limits. https://1l.ink/6LCPGZ4
