Crafting a strong online presence that has your company appearing in local business searches is no longer optional if you want your business to survive amidst a pandemic. It is not a popular thing to hear because it demands an investment of time search engine optimization (SEO), but we are in the business of solving problems and successful SEO solves this problem.
SEO411.COM
Local SEO May Help Business During Pandemic
In this episode, we take a look at the 4 items that help build internet success. We cover the need for onsite content and building authority for your site and for your brand. We also look at Social media and the proper use of social media to build up the reputation of your website and the brand. Our topic covered various small business types and owners.
SEO411.COM
Episode 105: Internet Marketing Clinic Tips for Internet Marketing Success
In today's episode, our topic covers the use of a chamber of commerce membership and how it will impact your local search success. We cover how to find and identify a good chamber of commerce that will help a website. We discuss website authority. And, we also discuss which ones you should join based on where your business is located and what it is you hope to achieve.
SEO411.COM
Episode 104: How a Chamber of Commerce Membership Helps Local SEO
This is a great overview of what is needed for success in 2020. In this episode, we talk about building authority through your blog and your behavior. Google is looking for experts and in order to be an expert, you need to blog and build an audience. You need to do things like Facebook lives so that that people can learn to follow you.
SEO411.COM
Internet Marketing Clinic – Holistic SEO for 2020
In Episode 102, the Internet Marketing Clinic takes a look at how best to create content for Google. We look at a myriad of different considerations from how to pick the keywords to how to structure the page. And then how to code the right information into the page to make it more attractive to Google.
SEO411.COM
Internet Marketing Clinic – How To Write Content For A Website For Google And SEO
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In this episode, we explore how to make sure your website is in tip-top shape and how to work towards converting a user into a buyer or a warm lead for a business.
We reviewed errors, from spelling to layout to descriptions.
We
SEO411.COM
Internet Marketing Clinic Ep 101
Todays's podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it's a few months away but it's coming fast!)
Google Webmaster Tools
We talk about webmaster tools and why every site should have it set up. The easy way to do this is by using Sitekit from Google.
SEO411.COM
Internet Marketing Clinic Episode 111: Ultimate SEO Checklist pt1
Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like Wordpress, the old directory structure is mimicked inside the permalink functionality.
SEO411.COM
Internet Marketing Clinic Episode 116: The Truth About Permalinks and SSL - SEO411
In today's Internet Marketing Clinic we talked about how to do Email marketing with the SEO411 way of doing this. Since the pandemic SEO411 has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we are out here and we are available.
SEO411.COM
Episode 115: Recreating Sales Leads - Email Marketing Can Help with SEO and Sales
We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I've always said give me a search term and I'll tell you what you need to do to get here and this is some of the how I make those determinations.
SEO411.COM
Internet Marketing Clinic Episode 114: Internet SEO Toolbox
Sometimes it is good to go back to basics. In today's episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business.
SEO411.COM
Internet Marketing Clinic Episode 113: SEO Beginners Guide
Episode 112 is something I speak about a lot which is what web building tools or platform is good to use. As I teach these classes many point out their tools/platforms don't have the ability to do what I'm suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but little more and simply do not need the standards that are needed.
SEO411.COM
Internet Marketing Clinic Episode 112: How To Choose the Right Web Building Platform
At some point in every businesses life is a membership for a chamber of commerce. There are many reasons a business chooses to join. Networking, connections mentorship are probably the few immediate reasons to pop to mind.
SEO411.COM
Why Google Loves Your Chamber of Commerce Membership
A friend asked for 7 tips a small business can follow that are basic for social media. It’s been rattling around in my brain for most of this Sunday because these are going to have to be pretty basic tips, I think. But if you knew nothing about social media, what would you say or post on Facebook? I often hear, “I have a Facebook page, and when I go there it is blank.”
SEO411.COM
Seven Tips for Social Media Beginners and Confused
Yesterday, I got up, got my coffee and sat down to cruise Facebook and Twitter, for anything Google may have changed while I was sleeping. Immediately a video was put up by Eric Enge, who I’ve seen speak many times and has written books on SEO. Great guy and super knowledgeable, so it caught my attention. Enge is definitely a thought leader in the SEO space.
SEO411.COM
Does Social Sharing Impact SEO?
We often get this questions from clients who are considering adding a new product or service to their company that doesn’t fit inside what they presently do. So today I want to take a look at navigating how to decide what to do.
There are a lot of factors to consider when launching a new vertical for your brand and how the size and scope of your business may impact this.
SEO411.COM
To Have Two Sites or Not to Have Two Sites? That is the Question. - SEO411
So yesterday I got an email from our publicist that asked me to give her 3 tips for people that own a website. As I sat down to write them for her, I realized we had a really good core idea that could be easily made into a killer blog post as well as the topic for my next SBDC Internet Marketing Class.
SEO411.COM
Making Multiple Uses Out of Your One Content Idea
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website.
Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do.
SEO411.COM
22 Tips for SEO Success
In today's Internet Marketing Clinic we talked about how to do Email marketing with the SEO411 way of doing this. Since the pandemic SEO411 has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we are out here and we are available.
SEO411.COM
Episode 115: Recreating Sales Leads - Email Marketing Can Help with SEO and Sales
We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I've always said give me a search term and I'll tell you what you need to do to get here and this is some of the how I make those determinations.
SEO411.COM
Internet Marketing Clinic Episode 114: Internet SEO Toolbox
Sometimes it is good to go back to basics. In today's episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business.
SEO411.COM
Internet Marketing Clinic Episode 113: SEO Beginners Guide
Episode 112 is something I speak about a lot which is what web building tools or platform is good to use. As I teach these classes many point out their tools/platforms don't have the ability to do what I'm suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but little more and simply do not need the standards that are needed.
SEO411.COM
Internet Marketing Clinic Episode 112: How To Choose the Right Web Building Platform
If on your own you’ve researched and implemented some basic SEO on your website but have found the results to be more lackluster than you would like, it is time to look into what technical SEO is and why you should care.
SEO411.COM
What Is Technical SEO and Why You Should Care
Happy Thanksgiving!
February 2021
*note: there are some extra classes this month including:
Intro to WordPress
COMPLIMENTARY SEO CLASSES!
Presented by
Class Information and Archives:
Internet Marketing Clinic Houston
Full Class List and Video Archive
Classes Remain Zoom Only
Feb 3, 2021
Are You Ready to Win 2021 in Digital Marketing?
Topic: Houston NW Digital Marketing Clinic
Time: 11:00
SEO411.COM
February 2021 Class Schedule
In today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective. To that end we talk about:
Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do for you.
SEO411.COM
Ep 120: Tips and Tricks for Successful Social Media
No matter what type of business you have, for the holidays see a better buying time. Many small business owners though don't always handle this all right.
It's passe' but making sure your website is mobile-friendly is often and can work well with a mobile device. We are now to a point where more transactions are conducted on a mobile phone rather than on a computer/laptop.
SEO411.COM
IMC Ep 121 Hints and tips for Holiday Success
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website.
Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do.
SEO411.COM
22 Tips for SEO Success
Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins.
So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them.
SEO411.COM
Internet Marketing Clinic 118: WordPress Plugins | RankMath vs Yoast
I’ve seen many things through the years and one thing that puzzles me is a small business owner who has trouble justifying SEO (search engine optimization). Sometimes it comes down to money, and I get that. But, sometimes it is the misnomer that bigger businesses need SEO. I often here no one comes to my website so why should I worry about it.
SEO411.COM
How To Get Started in SEO: A Small Business Survival Guide
