We know that what happens between trigger and purchase decision-making is not linear. Customer journeys can have many variations from one case to the other.
Here is a really cool article from Google to navigate your customer’s journey and how to succeed in the process.
https://www.thinkwithgoogle.com/intl/en-cee/insights-trends/thought-leadership/navigating-purchase-behavior-and-decision-making/
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THINKWITHGOOGLE.COM
How people decide what to buy lies in the “messy middle” of the purchase journey
Customer objections are one of the most challenging things you face as a business owner and also an opportunity you have to offer more value.
The good thing about objections is that they are likely to be repeated from one customer to the other.
Keeping that in mind:
👂You should be listening to your customer, get as many insights as possible
🎁Don't push the sale, guide the customer through your service/product benefits
🧠Be smart with your words
📈Rank the objections, it will help you to have better solutions every time you face them
Any questions? Leave us a comment.
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Easy peasy, isn't it?
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Step by step to rank your site if you are a small business:
💻Use multiple channels to communicate with your audience, social media, email, chatbots
📝Try to rank long tail keywords
🔍Evaluate your competition, identify their failures and create better content for your audience
🤝Find opportunities to get backlinks, try co-marketing partnerships
🚀Produce content at a pace that is good enough to stay updated and that you can keep posting periodically
🚒Check your SEO and make sure the engine is running smoothly
Any questions? Leave us a message to help you scale your business
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Cyber season is already here, get yourself ready for the holidays and plan ahead. Diversify your offer, try to differentiate from your competition, play with different product bundles, discounts and be as creative as possible to get your customers attention. Especially if you are advertising on social media, you have seconds to get users attention. Try different Ad types and start testing to see which one gets you better results
Leave us a comment if you have any questions about setting up your cyber season offers.
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History has shown us that social media platforms come and go all the time, for that reason is extremely important that you build and nurture a database of customer emails ✉️
This way you can stay in touch with your customers, nurture them with content, offers and most likely expect deals to be closed.
Any questions? Let us know your thoughts, and we will be helping you to structure a winning email marketing campaign to get more sales during this holiday season.
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Google really wants us to implement Web Stories.
For those who are not so sure about what that is. It is a storytelling format for use on mobiles.
It offers a full screen experience that incorporates content, it is similar to Instagram stories.
If you have a website you can use them, and more importantly they will be shown in the Google search results, one more reason to keep up with them.
If you would like to know more about it go to https://stories.google/
Let us know if you have any questions, we will be happy to help.
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STORIES.GOOGLE
Web Stories on Google
Search off the record Google Podcast is back— Go there now and listen to what these experts have to say about
🌐 Web Stories
🔎 Search & sheep launches
📌 AMP indexing
https://t.co/l90OYwigdM?amp=1
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SEARCH-OFF-THE-RECORD.LIBSYN.COM
Search Off the Record: Web Stories, Search and sheep launches, and more!
