Engaging with influencers continues to be one of the fastest-growing areas of marketing - designed to put products or services directly into the hands of those who can move the markets and motivate aspirational consumers. Sound interesting? Let’s talk.
It's American Business Women's Day! There's no better day to celebrate Serendipit's two female founders, Alexis and Melissa! Thank you both for creating such an amazing marketing and public relations agency.
At Serendipit, we will take any excuse to celebrate! (Yes, even puppy birthdays!)
Like it or not, your company is already a fixture on social media. The question is - are you managing the conversation and gaining leads or losing out on marketing potential? Serendipit’s experienced Social Media team works tirelessly to craft customized strategies geared towards sparking conversations and generating likes and shares in your desired target audiences.
Happy Labor Day! At Serendipit we work hard, so we can play hard. We hope you are able to take today to relax and have fun.
Every brand should have some sense of brand personality and style that is easily recognizable by its consumers. If multiple consumers were asked to describe your brand, they should all have similar answers.
Parents: How do you think the pandemic is affecting your student's mental health?
Our client Student Assistance Programs & Training Services is hosting a virtual panel about mental health of students during these unprecedented times. Attendees will hear the latest on techniques to improve the mental health of children from experts from, The Serin Center , Pima Community College, Texans Can Academies and Rainbow EDU Consulting & Tutoring. You won't want to miss this panel of experts moderated by Tyson Milanovhich of azfamily 3TV CBS 5.
Register today!
DOCS.GOOGLE.COM
Student’s Mental Health: Why They Need Mental Health Resources Now More Than Ever
Building rapport with your brand's partnered influencers is paramount to maintaining positive relationships. If you can, try to build more of a personal connection.
We were nominated by our client Paint for a Cure for the #ScareALS challenge to help raise donations to support families affected by ALS. If you can, please visit painforacure.org to donate today.
Check out a few unlucky members of Team Serendipit who came face-to-face with an evil clown and survived.
Many companies struggle with understanding the benefits of hiring a marketing agency versus using their in-house marketing team instead. Here are just a few reasons your business should partner with a marketing agency:
- More comprehensive range of skills
- Impressive speed
- Excellent communication
- Access to industry insider tools
For more information, check out our blog here:
SERENDIPITCONSULTING.COM
Benefits of Hiring a Marketing Agency vs. In-House Marketing - Serendipit
Our client, Super Electric, was featured in Martha Stewart Living Magazine! With the holidays fast approaching, CEO Chris Maderazzo shares his best tips for dealing with broken Christmas lights. Read the article here:
MARTHASTEWART.COM
How to Fix Broken Christmas Lights, According to Experts
So, you have heard of Facebook Business Manager, but aren't exactly sure why it's beneficial? Look no further. Here's how this tool can make your business practices more efficient:
- Access To A Variety of Tools and Assets
- No Need To Use A Fake Facebook Account
- Receive Better Support From Facebook
For more information on this tool, check out of blog:
SERENDIPITCONSULTING.COM
Benefits of Using Facebook Business Manager - Serendipit
When it comes to outreach and partnerships, we’re ready to kick down the walls of the box and get your brand noticed. Consumers are bombarded with noise, so in order to stand out, we need to cut through the noise and clutter, and trigger an emotion that consumers can connect with in a meaningful way.
Congrats to Jim Poulin on his photojournalism project in the Phoenix Business Journal winning First Place at the Arizona Newspaper Association. The project featured our client Robbins Brothers The Engagement Ring Store!
BIZJOURNALS.COM
Business Journal wins 2020 Arizona Newspaper Association awards - Phoenix Business Journal
Ghouls, ghosts and goblins are just a few things that should give you goosebumps, but your marketing analytics shouldn’t be one of them. For more about how we can help your brand, visit our services page: https://serendipitconsulting.com/services!
With 55 percent of 13-35-year-olds sending memes every week, brand messaging should follow suit. The use of memetic messaging will continue to increase in 2021 and beyond. Serendipit Consulting can help you kick off your strategy now for success in 2021!
In order to understand your audience and extend your reach, you have to pay attention. Social media are home to endless brands and movements so if you want to stay on the radar, it’s time to show people you are listening Check out what our Social Media Account Manager, Lynda, had to say about social listening!
SERENDIPITCONSULTING.COM
Leveraging Social Listening Best Practices - Serendipit
Brands' colors and fonts matter way more than you might think! Our Director of Branding, Andrew Leger, recently had an article published in Modern Restaurant Management on the importance of these marketing elements, specifically in the building and remodeling industry. Check it out here:
MODERNRESTAURANTMANAGEMENT.COM
The Impact and Importance of a Restaurant’s Font and Color Choices | The Impact and Importance of a Restaurant's Font and Color Choices | Modern Restaurant Management | The Business of Eating & Restaurant Management News
Finding speaking engagements or opportunities for our clients to lend their expertise to articles, programs, associations, groups and companies is one of our favorite things to do. Why? Simply because there are far more opportunities to generate positive publicity - especially when a client has a specific area of expertise. You have something to say, we'll help find the right places to say it.
Creating should be fun and your choices should be purposeful. When you’re developing a persona, you want to send the right message. Don’t be afraid color outside the lines and take some risks. Finding YOUR way to do things is the best way.
Our client Vie Management's Director of Brand Experience Sabine Kadyss was just published in Voyage MIA Magazine! Sabine has had an amazing career in the communication and marketing industry. Click the link below to learn more about about her and Vie Management:
VOYAGEMIA.COM
Meet Sabine Kadyss of Vie Management in Brickell - Voyage MIA Magazine | Miami City Guide
Exercising your right to vote is always a winning strategy. At Serendipit, we make sure our employees have time to vote on Election Day.
Raise your hand if you voted! 🙋♀️🙋♂️
Happy Halloween from #TeamSerendipit! We celebrated Halloween the only way you can in 2020 - by decorating masks!
We hope you have a safe holiday!
To all those who have served, and those who continue to serve, thank you for your service and sacrifice! Happy Veterans Day!
Inspiration is everywhere! Revamping your marketing strategy might be just what your business needs. If you're looking for ways to give your strategy a tune-up, we've got just what you're looking for! Click the link for some ideas to get started:
DIGITALSUMMIT.COM
[VIDEO] Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting | Digital Summit
Serendipit allows a space where our team members can share their ideas freely. We truly believe that no idea is a bad one, but a step closer to a great one! How do we do that? We encourage brainstorm sessions and our technology allows us to do so while practicing social distancing. We offer solutions such as The Meeting Owl, Zoom and flexible work options. We also offer amazing benefits like PTO, birthday holidays and healthcare options (if you care about that kind of stuff).
Sound like a team you want to be a part of? Visit our career pages for more:
SERENDIPITCONSULTING.COM
Careers - Serendipit
Our designers say "one of the key steps in building a brand is consistency, both online and offline. To build trust and awareness, your brand needs to be telling the same story across different platforms." Your graphic design is one of the easiest ways to do this. We couldn't agree more!
On average, consumers need 28 touch points before taking an action. You heard that right - 28! Make sure you are putting your best brand forward across all platforms. We can help you build a robust, multi-faceted digital strategy that is sure to set your brand apart.
Media spending eclipsed $100 billion globally for the first time in 2019 and it is estimated to reach $147 billion in 2021. This means the death of third-party cookies and will be a challenge for further growth. To ensure long-term success, you must proactively explore other avenues to reach your audience, such as maximizing your first-party data and utilizing targeted advertising.
Happy Thanksgiving! #TeamSerendipit is grateful to have such a tight-knit work family. We hope you have a great day with your loved ones!
Take something you've already created and give it new life.
A social media strategy is so much more than a good photo and creative caption (although we know how fun they can be). Focus on the purpose of your business and keep it simple. Ask yourself how each post will help you reach your goals. Check out our blog Simplifying Your Social Media Strategy by clicking the link!
SERENDIPITCONSULTING.COM
Simplifying Your Social Media Content Strategy - Serendipit
Who else is counting down the days before you can stuff your faces? 🍽 We hope you have a safe Thanksgiving and want to remind you that we will be closed November 26-27.
We are a group of thought leaders, innovators and artists here at Serendipit. We create our own set of rules and sometimes even break them. If you think you're the right fit for our team, visit our career page for opportunities!
SERENDIPITCONSULTING.COM
Careers - Serendipit
"Engagement is a vital part of promoting your business through social media. Did you know that:
💟 Tweets with images are 150% more likely to get retweeted
💟 LinkedIn posts with images receive 200% more engagement
💟 Instagram posts with at least one hashtag average 12.6% more engagement
Visit our website to learn more about how we can set your social media strategy up for success!
SERENDIPITCONSULTING.COM
Inbound - Serendipit
Today is #GivingTuesday and our client, Paint for a Cure, is participating to make a difference in the lives of people with ALS. Check out their campaign below.
Paint for a Cure
December 1 at 8:11 AM ·
Today is #GivingTuesday - an opportunity for people around the world to stand together in unity. Let's rally today to find a cure for ALS!
Make a donation today - https://paintforacure.org/donate/
Social media marketing is so much more than posting and liking. To gain visibility on social media, you have to collect data and create a strategy so you can connect with your audience in the best way possible. At Serendipit we take the stress off your plate by looking at the numbers, giving them meaning, and creating a plan that best suits your business.
There are many reasons you want to work with an agency experienced in copywriting. In addition to developing a distinct voice for your brand, great copywriters will:
🖊 Create Quality Content
🖊 Save Your Team Time
🖊 Provide Fresh Insight on Your Industry
🖊 Avoid Spelling and Grammatical Errors
That's how long your brand has to make sure your audience:
⭐️ Finds value from your website
⭐️ Keeps coming back
⭐️ Chooses you for their needs
If you're ready for a new web design, visit our website!
SERENDIPITCONSULTING.COM
Serendipit Consulting - Brand Marketing And PR Company
If you're looking for a brush up on how to use Ad Extensions in Google Ads, then you've come to the right place! Check out our blog to learn about the basics of Ad Extensions.
SERENDIPITCONSULTING.COM
The When, Why, and How of Google AdWords Ad Extensions - Serendipit
Marketing your business during the holidays is a great time to have a little fun with your strategy. However, it’s also important to remember to maintain brand consistency. Read our blog on branding and marketing during the holidays and get in touch with us for all your branding needs!
SERENDIPITCONSULTING.COM
Your Brand & Marketing During the Holidays - Serendipit
We are so happy to partner with P.B. Bell on this project!
P.B. Bell
Yesterday at 3:25 PM ·
Designing and bringing a brand to life is one of the coolest parts to see unfold as we market a lease-up. It sets the tone for the project as a whole and leaves a lasting impression. 🎉
It's the first thing someone notices before they ever set foot on-site. From logo creation and website design, to collateral pieces, move-in gift items, and so much more, the design is crucial to the success of a stand out lease-up property. 🙌
Thank you to the team at Serendipit Consulting for helping us bring the visual design concept of this apartment community to life. We couldn't be happier with how it turned out. 💙
🏠 Paradise at P83
How can creating videos take your brand to the next level? Video is quickly becoming the preferred method to get a message across on most platforms. Video marketing has proven to be effective at gaining trust, increasing engagement, and conversion.
Check out what our partners at HubSpot had to say about creating videos:
BLOG.HUBSPOT.COM
The Top 5 Reasons Brands Make Videos [New Research]
Have you ever heard of the term "sub-brand?" We break it down for you in our blog!
SERENDIPITCONSULTING.COM
The When & Why for Creating a Sub-Brand - Serendipit
No, this isn't a bad knock-off of the Brady Bunch. Team Serendipit is getting ready to take on this holiday week at our weekly agency-wide huddle.
At Serendipit, we are results driven and that comes through in our social strategy. Our social media team looks at how to leverage a strong online community and turn that into sales for your business.
When you have enough time to plan and create, the possibilities are endless on executing a successful campaign.
We understand the holidays can be an overwhelming time of year and we always want our team members to be able to perform at their best. With kids being out of school and your to-do list getting longer, we allow our employees flexible work options during the holiday season!
Serendipit wishes you and your loved ones a happy and safe holiday. 💗
Just a reminder that our offices will closed on the following dates. Thank you and Happy Holidays!
Happy New Year! We're ready to usher in a New Year and help your brand grow in 2021.
A great design for your brand is a powerful tool that helps shape customer perception and experience. Visit our services page and see how we can help your brand!
SERENDIPITCONSULTING.COM
Services - Serendipit
People buy from people they trust. There are easy and effective ways for your business to gain confidence from your customers. Check out this article from our partner HubSpot:
BLOG.HUBSPOT.COM
The 5 Most Effective Ways to Gain Consumer Trust & Confidence
Your website is one of the most important assets when creating a brand. Studies show that strong web design builds trust. This is where people will go to learn your brand's personality and what it has to offer. You could be losing out on customers just by your web design! Your website should:
💡 Have appealing design. Keep it simple - too much distraction will take away from what's important.
💡 Be informational. Your audience is on your website for a reason - make sure they are getting the answers they came looking for.
💡 Be easy to navigate. If a customer can't get around your website easily, chances are they will look elsewhere.
Let Serendipit help you build a trustworthy brand for 2021 and beyond!
Let’s face it, life is crazy right now.
Our Queen Of Crisis Communication, Rachel Brockway, shared her thoughts on crisis management in the age of social media with Forbes in light of recent events.
FORBES.COM
Takeover Of U.S. Capitol Provides Crisis Management Lessons For Business Leaders
Alexis, Co-Founder and President of Marketing, and Melissa, Co-Founder and President of Public Relations, are safely road trippin for a big new opportunity for Serendipit!
Happy New Year! We're ready to usher in a New Year and help your brand grow in 2021.
A great design for your brand is a powerful tool that helps shape customer perception and experience. Visit our services page and see how we can help your brand!
SERENDIPITCONSULTING.COM
Services - Serendipit
People buy from people they trust. There are easy and effective ways for your business to gain confidence from your customers. Check out this article from our partner HubSpot:
BLOG.HUBSPOT.COM
The 5 Most Effective Ways to Gain Consumer Trust & Confidence
Your website is one of the most important assets when creating a brand. Studies show that strong web design builds trust. This is where people will go to learn your brand's personality and what it has to offer. You could be losing out on customers just by your web design! Your website should:
💡 Have appealing design. Keep it simple - too much distraction will take away from what's important.
💡 Be informational. Your audience is on your website for a reason - make sure they are getting the answers they came looking for.
💡 Be easy to navigate. If a customer can't get around your website easily, chances are they will look elsewhere.
Let Serendipit help you build a trustworthy brand for 2021 and beyond!
"It's only by saying 'no' that you can concentrate on the things that are really important." - Steve Jobs
"No" doesn't have to be a bad word.
Sometimes saying "no" is the only thing that is keeping you on track. If it worked for Steve Jobs while he was building Apple, it works for us too!
Parents, are you concerned about what COVID test your kids should take? Our client FastMed Urgent Care was included in The New York Times to help clarify the major differences between each test, along with what is currently available.
NYTIMES.COM
So You Think Your Kid Needs a Covid Test
Vision, strategy and a little bit of badassery.
This is the magic formula we bring to each and every one of our clients. Whether you are looking for a new logo in the New Year or need some help with marketing, you can trust that with Serendipit, you're getting that little bit of extra magic.
SERENDIPITCONSULTING.COM
Services - Serendipit
Being roasted is great for some things, like peanuts. Being roasted as a brand, however, can be extremely detrimental.
In our social media-focused world, consumers expect brands to live and breathe values, act like decent human beings, and engage with their community. By doing so, you can build a great audience but if you do it wrong, consider your reputation toast. And remember, the internet never forgets.
We should all be Zoom experts by now, right? Just in case you're not yet, here are our top tips for having a great virtual media appearance!
https://serendipitconsulting.com/tips-for-a-great-virtual-broadcast-interview
SERENDIPITCONSULTING.COM
Tips for a Great Virtual Broadcast Interview - Serendipit
Let’s face it, life is crazy right now.
Our Queen Of Crisis Communication, Rachel Brockway, shared her thoughts on crisis management in the age of social media with Forbes in light of recent events.
FORBES.COM
Takeover Of U.S. Capitol Provides Crisis Management Lessons For Business Leaders
Is your brand's mission powerful? Does it really encompass you at your core?
Once you nail your brand's purpose and bring it to life, the results will skyrocket. And we can help you get there!
"The time is always right to do what is right." - Martin Luther King, Jr.
There are many things that marketers can learn from the persuasiveness of the late Martin Luther King, Jr. Our favorite is that giving up is never an option.
The Serendipit offices will be closed today in honor of MLK Day.
Does your business utilize customer surveys? Let your customers tell you what they want and voila - you can refine your strategy in a much more scalable fashion! (And we must say, it is a good look on you.)
Sometimes the most valuable action is to stop, listen, and take action accordingly. When your audience feels heard the results are priceless.
Through listening, we were able to help a client increase their star ratings in just six months:
Better Business Bureau - from 3.5 to 4.1
ConsumerAffairs -from 1.8 to 4.4
NerdWallet - from 3.5 to 4.5
Hopefully, you don't have to search too hard to find all the things that we value here at Serendipit.
"It's only by saying 'no' that you can concentrate on the things that are really important." - Steve Jobs
"No" doesn't have to be a bad word.
Sometimes saying "no" is the only thing that is keeping you on track. If it worked for Steve Jobs while he was building Apple, it works for us too!
Blogging just for the sake of blogging is really just a hobby - it is not a suitable driver of conversion. To attract and excite readers (and potential customers), you need to blog with a purpose.
We put this purpose-driven blogging technique to use with all of our clients. With AZPetVet, we were able to help them achieve a 360% year-over-year increase in web traffic to their blog!
Now that's something to wag your tail about.
SERENDIPITCONSULTING.COM
Inbound - Serendipit
You may call it "sorcery" when we say that you can drive customers to your business without the help of paid advertising, but we just call it inbound content marketing. Make your marketing strategy work smarter by using awareness to drive brand discovery.
Learn the ins and outs of this marketing formula on our blog:
SERENDIPITCONSULTING.COM
Work Smarter with Inbound Content Marketing - Serendipit
Ditch the dull digital and get with this data-driven team of marketing mavens.
From search engine marketing to reputation management, Serendipit has got your (digital) back.
SERENDIPITCONSULTING.COM
Digital - Serendipit
YUM! We're not only excited about the menu at The Craftsman. The logo and bottle labels we designed will make you want a drink or two!
81% of people perform some type of online research before making a large purchase. 75% of people never scroll past the first page of search engines.
Is your brand's mission powerful? Does it really encompass you at your core?
Once you nail your brand's purpose and bring it to life, the results will skyrocket. And we can help you get there!
When used effectively, paid media in digital marketing can be one of the most valuable pieces in the marketing strategy puzzle.
Solve the puzzle and reach your audience better with our latest blog:
SERENDIPITCONSULTING.COM
Paid Media's Role in the Digital Customer Journey - Serendipit
Have you ever wondered what it is like to work with the most badass agency in Arizona? Take a look at Serendipit's current openings and come find out!
SERENDIPITCONSULTING.COM
Careers - Serendipit
Blogging just for the sake of blogging is really just a hobby - it is not a suitable driver of conversion. To attract and excite readers (and potential customers), you need to blog with a purpose.
We put this purpose-driven blogging technique to use with all of our clients. With AZPetVet, we were able to help them achieve a 360% year-over-year increase in web traffic to their blog!
Now that's something to wag your tail about.
SERENDIPITCONSULTING.COM
Inbound - Serendipit
You may call it "sorcery" when we say that you can drive customers to your business without the help of paid advertising, but we just call it inbound content marketing. Make your marketing strategy work smarter by using awareness to drive brand discovery.
Learn the ins and outs of this marketing formula on our blog:
SERENDIPITCONSULTING.COM
Work Smarter with Inbound Content Marketing - Serendipit
Ditch the dull digital and get with this data-driven team of marketing mavens.
From search engine marketing to reputation management, Serendipit has got your (digital) back.
SERENDIPITCONSULTING.COM
Digital - Serendipit
YUM! We're not only excited about the menu at The Craftsman. The logo and bottle labels we designed will make you want a drink or two!
One key ingredient that any marketing strategy needs is flexibility. You should consider your marketing strategy a living, breathing thing capable of learning, growing and adapting. (Kind of just like us!)
The battle between Instagram Reels and TikTok is still going strong. But which platform is best for your brand?
We break down the details of each platform in our latest blog:
SERENDIPITCONSULTING.COM
Instagram Reels Feature vs. Benefits of TikTok - Serendipit
You can't expect to make money moves without first establishing the brand fundamentals: define your mission, set brand values and identify your niche, personality, strengths, and overall message.
Once you decide to show up, your marketing will glo-up. 💥
SERENDIPITCONSULTING.COM
Marketing - Serendipit
When used effectively, paid media in digital marketing can be one of the most valuable pieces in the marketing strategy puzzle.
Solve the puzzle and reach your audience better with our latest blog:
SERENDIPITCONSULTING.COM
Paid Media's Role in the Digital Customer Journey - Serendipit
Have you ever wondered what it is like to work with the most badass agency in Arizona? Take a look at Serendipit's current openings and come find out!
SERENDIPITCONSULTING.COM
Careers - Serendipit
Blogging just for the sake of blogging is really just a hobby - it is not a suitable driver of conversion. To attract and excite readers (and potential customers), you need to blog with a purpose.
We put this purpose-driven blogging technique to use with all of our clients. With AZPetVet, we were able to help them achieve a 360% year-over-year increase in web traffic to their blog!
Now that's something to wag your tail about.
SERENDIPITCONSULTING.COM
Inbound - Serendipit
If you are a renegade, out-of-the-box thinker and occasional White Claw drinker, we want you on our team! See the available opportunities for #TeamSerendipit:
https://serendipitconsulting.com/careers
At Serendipit we love to work with constant creators, like our client Midland University! Our PR team worked with them on creating an incredible opportunity for a high school football athlete hoping to continue his football career. Check out the full story on Fox & Friends:
VIDEO.FOXNEWS.COM
California high school football player who called out Newsom receives full-ride scholarship
Reels, really? Yes!
If your business is looking to grow a community and increase your reach, Instagram Reels might just be right for you. Here are three ideas on how to add Reels to your strategy:
🎥 Share authentic content that shows off your brand's personality
🎥 Post educational content related to your brand
🎥 Showcase products (Did we mention that Reels are shoppable?)
2020 was a year of upheaval, hitting the restaurant industry particularly hard. As the industry rebounds, communication strategies will continue to evolve. Melissa and Alexis discuss the “Top Marketing and Public Relations Trends for the Restaurant Industry in 2021” for Modern Restaurant Management.
https://modernrestaurantmanagement.com/top-marketing-and-public-relations-trends-for-the-restaurant-industry-in-2021/
We're just here for the commercials, right? Join us today as we will be live tweeting our reactions to the best (and worst) of today's commercials.
Twitter: @Serendipit
One key ingredient that any marketing strategy needs is flexibility. You should consider your marketing strategy a living, breathing thing capable of learning, growing and adapting. (Kind of just like us!)
Serendipit’s expert PR team recently secured a profile for P.B. Bell's marketing director, Kristina Rauscher, in Fabulous Arizona! Read more about this inspiring leader here:
FABULOUSARIZONA.COM
Fabulous People: Kristina Rauscher - Fabulous Arizona
To get the attention of the media, your press release needs to lead with a strong news angle. Instead of writing like a promotion, find the newsworthy story and lead with that.
Use the four golden rules of PR as your guide:
https://serendipitconsulting.com/crafting-an-effective-pr-strategy-using-the-four-golden-rules-of-pr
SERENDIPITCONSULTING.COM
Crafting an Effective PR Strategy Using The Four Golden Rules of PR - Serendipit
Love may not be measurable but your KPIs sure are.
Happy Valentine's Day!
Marketing-themed ads that are sure to increase traffic (aka woo your secret admirer) on Valentine's Day.
Send one to your secret crush. ♥
If you are a renegade, out-of-the-box thinker and occasional White Claw drinker, we want you on our team! See the available opportunities for #TeamSerendipit:
https://serendipitconsulting.com/careers
At Serendipit we love to work with constant creators, like our client Midland University! Our PR team worked with them on creating an incredible opportunity for a high school football athlete hoping to continue his football career. Check out the full story on Fox & Friends:
VIDEO.FOXNEWS.COM
California high school football player who called out Newsom receives full-ride scholarship
Relationships can make or break your PR strategy.
At Serendipit, we have strong relationships with top-tier media outlets and major news organizations that we are ready to put to work for you.
Here are some recent wins we've secured for our clients:
💡 Canyon State Electric featured in and Town of Paradise Valley Independent
🚚 Fully Loaded Deliveries featured in Phoenix Business Journal
🏢 P.B. Bell featured in GlobeSt.com
Let us pump up your PR too!
https://serendipitconsulting.com/pr
SERENDIPITCONSULTING.COM
PR - Serendipit
"What's in a name?" - Juliet
If you ask us, there is a little bit of science and a little bit of art. With a full competitive analysis and a dash of that Serendipit creativity, we can help you name your brand. Romeo and Juliet don't have anything on us!
SERENDIPITCONSULTING.COM
Branding - Serendipit
Serendipit’s expert PR team recently secured a profile for P.B. Bell's marketing director, Kristina Rauscher, in Fabulous Arizona! Read more about this inspiring leader here:
FABULOUSARIZONA.COM
Fabulous People: Kristina Rauscher - Fabulous Arizona
To get the attention of the media, your press release needs to lead with a strong news angle. Instead of writing like a promotion, find the newsworthy story and lead with that.
Use the four golden rules of PR as your guide:
https://serendipitconsulting.com/crafting-an-effective-pr-strategy-using-the-four-golden-rules-of-pr
SERENDIPITCONSULTING.COM
Crafting an Effective PR Strategy Using The Four Golden Rules of PR - Serendipit
Love may not be measurable but your KPIs sure are.
Happy Valentine's Day!
Marketing-themed ads that are sure to increase traffic (aka woo your secret admirer) on Valentine's Day.
Send one to your secret crush. ♥
All SEO is mobile SEO.
Your mobile website will determine your rankings. If your website is not optimized for mobile, it is time to up that UX!
Relationships can make or break your PR strategy.
At Serendipit, we have strong relationships with top-tier media outlets and major news organizations that we are ready to put to work for you.
Here are some recent wins we've secured for our clients:
💡 Canyon State Electric featured in the Town of Paradise Valley Independent
🚚 Fully Loaded Deliveries featured in Phoenix Business Journal
🏢 P.B. Bell featured in GlobeSt.com
Let us pump up your PR too!
https://serendipitconsulting.com/pr
SERENDIPITCONSULTING.COM
PR - Serendipit
"What's in a name?" - Juliet
If you ask us, there is a little bit of science and a little bit of art. With a full competitive analysis and a dash of that Serendipit creativity, we can help you name your brand. Romeo and Juliet don't have anything on us!
SERENDIPITCONSULTING.COM
Branding - Serendipit
Serendipit’s expert PR team recently secured a profile for P.B. Bell's marketing director, Kristina Rauscher, in Fabulous Arizona! Read more about this inspiring leader here:
FABULOUSARIZONA.COM
Fabulous People: Kristina Rauscher - Fabulous Arizona
How does that Olivia Newton-John song go again? "Let's get digital, digital" or something like that? 🎶
A study published in the Journal of Consumer Research found that nostalgic feelings made consumers more willing to spend money on products or services.
Twitter announced Super Followers. We had some questions.
https://serendipitconsulting.com/weekly-roundup-21-twitter-questions
SERENDIPITCONSULTING.COM
Weekly Roundup | 21 Twitter Questions - Serendipit
Appreciating your employees is easy when they're so freaking awesome. Spreading the love to our amazing Serendipit team on Employee Appreciation Day!
Here's our latest crisis communication lesson: the chain of command MATTERS. Our Director of PR, Rachel, shared insight with Forbes recently on the importance of defining roles for when a crisis hits. Take a read: https://www.forbes.com/sites/edwardsegal/2021/03/04/heres-the-latest-crisis-management-lesson-from-the-capitol-riot-command-chains-matter/?sh=34d06cb52cc1
Forbes recently shared this list of trends that they believe will stay with us and change marketing, even after the virus is gone. Let's see if that holds true in 2021!
https://www.forbes.com/sites/avidan/2020/11/02/the-trends-that-will-stay-with-us-and-change-marketing-even-after-the-corona-is-gone/?sh=4059f7a6570e
It shouldn't be "hard work" to find you. SEO is the ✨ epitome ✨ of "choose your words wisely." It's implementing effective strategies to improve your organic search engine results and generate traffic to your website and it's something our digital and inbound marketing teams knows a lil' somethin' about. https://serendipitconsulting.com/digital
Literally nothing sounds less sexy than the word "audit" but for brands looking to boost their social presence, it's necessary.
Think of it as SMA (Social Media Anonymous) - an intervention, if you will, for your struggling social efforts.
Our team will take a good, hard look at where you're at, what's performed well and where you can improve, and take your social presence from "in recovery" to "revitalized."
It's time you got back on the wagon. https://serendipitconsulting.com/inbound
Do you love social media? Do you dream in emojis? Does an engaged audience make you feel all warm and fuzzy inside?
We’re looking for a Social Media Strategist that is consistently on top of all the latest trends to join us. You’ll work with our incredible team to identify ways to grow social account followings, increase engagement, drive leads and more.
Intrigued? Visit the link to learn more about the opportunity: https://serendipitconsulting.com/social-media-strategist
Staying informed on industry trends is essential for building credibility and value and shows that you know where you're headed.
Get hip with the times or get caught in #consequenceculture.
Read all about 2021 trends in our blog: https://serendipitconsulting.com/big-picture-marketing-trends-for-2021
Our employees proudly donated $6,200 to Boys & Girls Clubs of the Valley - Arizona this past year! Check out the full story from In Business Magazine Phoenix:
https://inbusinessphx.com/philanthropy/serendipit-consulting-employees-donate-over-6000-to-boys-girls-clubs-of-the-valley#.YEZQS5NKg_U
INBUSINESSPHX.COM
Serendipit Consulting Employees Donate Over $6,000 To Boys & Girls Clubs Of The Valley - Greater Phoenix In Business Magazine
What better way to celebrate International Women's Day than to witness the glow up of the gals who started it all?!
How does that Olivia Newton-John song go again? "Let's get digital, digital" or something like that? 🎶
A study published in the Journal of Consumer Research found that nostalgic feelings made consumers more willing to spend money on products or services.
It’s March Madness and your bracket is already busted. Something called an "Oral Roberts" just beat Ohio State. Take a break with some quick commentary on marketing highlights from the week.
SERENDIPITCONSULTING.COM
Weekly Roundup | The Madness Begins - Serendipit
You may know a brand by its symbols or mascot but it's the name you reference and talk about. That's why naming is so important - it's a decision that can shape the future and change the whole trajectory of your business.
https://serendipitconsulting.com/branding
SERENDIPITCONSULTING.COM
Branding - Serendipit
St. Patrick's Day is like Valentine's Day for people who love Jameson and bad decisions. Like us. Happy St. Patty's from Serendipit!
"We love icons and illustrations! Both can be easily designed to match a brand, unlike stock photos—if you’ve ever spent time searching through Shutterstock, you know exactly what I mean. Stock photos are extremely limited, and it can be difficult to find anything that fits. Icons, on the other hand, can be customized to convey a brand’s personality and are a great way to visually communicate an idea while cutting down on copy.
One tip when using icons and illustrations? Keep it simple." - Justie, Serendipit Graphic Designer
Check out these 7 graphic design trends that are expected to dominate 2021.
https://venngage.com/blog/graphic-design-trends/
VENNGAGE.COM
7 Graphic Design Trends That Will Dominate 2021 [Infographic] - Venngage
The Last Blockbuster starts streaming on Netflix today. The nostalgia hit us heavy, so we had to write a love letter to a bygone era of trips to video rental shops.
SERENDIPITCONSULTING.COM
Weekly Roundup | A Love Letter To A Long Lost Friend - Serendipit
2021 marks the 100th year in biz for our client, Johnson Carlier. ✊🏼
When acquired by Big D Construction, Johnson Carlier seized the opportunity to work with Serendipit on rebranding and repositioning itself in the marketplace to stake out a leadership position within the industry and spur future growth. Over the year-long process, every element of their brand was evaluated and updated and ultimately well-received by the team when the finished product was launched internally.
Take a look at how they've evolved over the years from a small, locally-owned family firm to a large and powerful force to be reckoned with in the construction/contracting industry.
We've said it once, we'll say it again. Your marketing is only as good as your ✨ strategy ✨ which serves as the blueprint for attaining your objectives.
Consider Serendipit your own personal internet stalkers. We'll determine demographics for target markets, follow their patterns, analyze data to identify where potential customers might interact, adapt the message accordingly, then snatch 'em right up, driving consumers to conversions.
It's totally legal, we promise. https://serendipitconsulting.com/marketing
Melissa was recently featured in the Medium's PRontheGO column, where she explained the importance of creative brand storytelling (it's kind of her thing).
MEDIUM.COM
10 Insightful Quotes About Public Relations
Seek opportunities to diversify, embrace paid social, focus on content, nurture brand advocates, optimize user experience, connect both online and offline, build partnerships, create a memorable message, prioritize authenticity.
Developing a brand is SO much more than creating a cool logo. It takes creativity, skill and strategy to establish an identity that stands out in a crowd of competitors. Bad branding can make even the best businesses seem boring. Don't be that guy, make your branding count.
https://serendipitconsulting.com/branding
Pollen: When flowers can't keep it in their plants.
Happy first day of spring! 💐and RIP to anyone with seasonal allergies.
It’s March Madness and your bracket is already busted. Something called an "Oral Roberts" just beat Ohio State. Take a break with some quick commentary on marketing highlights from the week.
SERENDIPITCONSULTING.COM
Weekly Roundup | The Madness Begins - Serendipit