SERP Matrix is proud to announce that Expertise.com has recently ranked our agency as one of the top digital marketing agencies in Houston, Texas. With over 20 years of experience in this industry alongside a passion for helping small businesses succeed, we are extremely proud and honored to be acknowledged as one of the premier marketing teams in the city. https://bit.ly/3ar6HTX
#seo #digitalmarketing #houstonmarketers #searchenginemarketing #serpmatrix
Another reason why #webdesign is so important: today, Google's John Mueller confirmed that website layout changes CAN affect your SEO rankings, even if your URLs backlinks, and content all remain the same.
If you want the best for your business website, hire an experienced digital marketing agency that specializes in web design. At SERP Matrix, our leading team of marketers and webmasters have worked in the digital realm for 20 years, and we've helped countless clients increase their revenue through our tactics. With cutting edge web design, fast page speeds, custom content, and mobile optimization, we know what it takes to elevate your business. Call us today at 713-287-1134 for a free consultation.
https://bit.ly/35PgW2h
#webdevelopment #website #seo #google #webmasters #webdev #serpmatrix
The holiday season is coming up quickly. If you're a small business owner, there are some new tools that you should be aware of. Check out this recent article from Search Engine Journal to learn more about the newest holiday marketing resources for Google My Business listings.
https://bit.ly/3jgAx2Q
#seo #holidayseason #christmas #blackfriday #googleads #google #googlemybusiness #serpmatrix
Changes are being made to Facebook Ads next month. Earlier this evening, the company announced that they will be removing their 28-day attribution option due to upcoming digital privacy initiatives.
https://bit.ly/346bTLY
#facebook #facebookads #digitaladvertising #digitalmarketing #socialmediaadvertising #socialmediamarketing #smm #seo #serpmatrix
Increasing sales requires the seller to send a clear, concise message that resonates with customers. if you're a business that has struggled with increasing profits and revenue, SERP Matrix can help. Our content writing services help you craft expertly written press releases, product descriptions, blogs, brochures, and much more. Contact us today at 713-287-1134 for more information.
https://bit.ly/2G7TJRB
#contentmarketing #digitalmarketing #socialmediaadvertising #seo #contentwriters #serpmatrix
First impressions can be the difference between gaining a lifelong customer and falling short of your company's revenue goal. if you're trying to build your brand and capture the attention of your ideal clients, hire SERP Matrix to handle your logo & graphic design needs. https://bit.ly/3a9sl03
#logo #logodesign #graphicdesign #webdesign #photoshop #adobe #serpmatrix
Another new feature has been made available to Google My Business users. Yesterday, Google announced that business listing owners will be able to try out a new "call history" feature that allows them to track missed calls that are made via Google Search & Google Maps. Learn more here: https://bit.ly/36MGHEg
#googlemybusiness #google #googlemaps #smallbusiness #seo #searchenginemarketing #searchengineresultspages #serpmatrix
Though it's not as popular as Google, search engine users should be aware of some of the changes that are coming to some of the most popular platforms. Earlier this week, Microsoft announced the re-branding of Bing. Click here to learn more about some of the changes coming to the popular search engine:
https://bit.ly/36Gv0yW
#google #microsoft #bing #seo #searchenginemarketing #serpmatrix
Amazon's advertising power has been steadily growing for years, but this year, consumers and marketers alike are beginning to take notice of the full potential of this e-commerce giant Take a look at look at this article to learn more about Amazon's DSP (Demand-Side Platform) and how it's giving Google a serious run for their money.
https://bit.ly/3jrA7qe
#amazon #ecommerce #google #advertising #digitaladvertising #consumeranalysis #marketing #digitalmarketing #serpmatrix
More changes are coming to Microsoft's popular search engine. In addition to rebranding from "Bing" to "Microsoft Bing", they have also completely revamped their Webmaster Tools. Now, webmasters and SEO professionals can view information related to backlink counts, clicks, impressions, and much more.
https://bit.ly/2GYgjgx
#bing #microsoft #microsoftbing #googlemybusiness #webdesigner #webdeveloper #webmaster #seo #serpmatrix
Amidst all the chaos and uncertainty of 2020, our team is grateful to remain intact. We were able to continue our full operations despite the COVID-19 pandemic, and we've recently been acknowledged as one of the top PPC (pay-per-click) agencies in Houston, Texas. Many thanks to Expertise.com for the recognition, and a huge thank you to our faithful clients who have trusted our guidance throughout this crazy year.
Our leadership and team members stayed the course throughout this turbulent year, and we continued to deliver world-class marketing strategies to our amazing clients. This is only the beginning; SERP Matrix has plenty more in store for the remainder of the year, and beyond. If you're interested in learning more about how PPC advertising can supercharge your business's revenue and profits, contact us today at 713-287-1134 to schedule a free consultation.
#ppc #payperclick #seo #digitalmarketing #advertising #covid19 #marketingagency #houston #houstontx #harriscounty #htown #serpmatrix
Times are hard for business owners in virtually every industry. Because of this, some companies may be tempted to cut back on their SEO and digital marketing investments, but the truth is that this will only make a bad situation worse. Search engine optimization is not an on/off switch that can be flipped at any time; check out this recently MOZ blog post from Peter Meyers on why it is important to maintain your marketing efforts during these trying times.
https://bit.ly/3dmuGqB
#seo #covid19 #pandemic #digitalmarketing #webdesign #socialmedia #serpmatrix
YouTube has grown tremendously in popularity over the recent years. Are you a content creator who's trying to increase your viewership? If so, check out this blog brought to you by SERP Matrix on how to optimize your YouTube videos to maximize your view count.
https://bit.ly/34Rj2Qr
#youtube #contentmarketing #contentcreators #videomarketing #digitalmedia #digitalmarketing #seo #serpmatrix
We don't just create websites and generate leads; our company does the work it takes to turn website visits and phone calls into increased revenue for your company. Our SEO services work well within any industry, and we're always ready to take a business or brand to a new level. Read more about our SEO services guarantee by clicking the link below, and call us at 713-287-1134 for a free consultation with one of our in-house project managers.
#seo #seoservices #googleads #google #digitalmarketing #webdesign #serpmatrix
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Black Friday and Christmas will be here before you know it; it's been a stressful year for so many consumers, and many are eagerly awaiting the holiday season. If you have an e-commerce store, now is the time to get ready for a major increase in traffic during the final months of 2020.
https://bit.ly/2EiYgAc
#holidayshopping #thanksgiving #blackfriday #christmas #ecommerce #onlineshopping #seo #shopify #squarespace #serpmatrix
Going through some recent issues related to getting your website's pages indexed by Google? If so, you're in for a treat. Google recently announced that 99% of mobile-indexing issues have been fixed. Read more here: https://bit.ly/35bDyf6
#google #googleindexing #copywriting #contentwriting #contentmarketing #seo #serpmatrix
SERP Matrix is proud to announce that Expertise.com has acknowledged us yet again. This time, the publication has chosen us as one of the top PPC (pay-per-click) advertising agencies in Houston, Texas. 2020 has brought unprecedented struggles to each and every one of our lives, but our team has weathered the storm and remained consistent in our operations, and committed to our clients. Many thanks to Expertise for this prestigious distinction, and even more thanks to our amazing clients who have stuck with us during this wild year.
https://bit.ly/2G72EDa
#ppc #payperclick #marketing #advertising #webdesign #mobiledev #socialmediamarketing #seo #serpmatrix
Having a cluttered e-mail inbox has become the new norm in recent years, but many e-mail providers have recently begun to provide tools to their users that promote organization. Click below to learn more about how you can de-clutter your Gmail inbox today.
https://bit.ly/2JcwAz4
#google #gmail #email #emailmarketing #googleads #seo #serpmatrix
Yesterday, Harris County announced the Houston overnight voting locations for this year's election. If you're a night owl and you still want to make sure your vote counts in 2020, click below to find the nearest booth.
https://abc13.co/3jssU8B
#vote2020 #2020election #harriscounty
With over two decades of experience, SERP Matrix is ready and willing to make sure you have everything you need to increase your digital exposure. Visit our website to learn more about our services, and call us at 713-287-1134 for a free consultation.
https://bit.ly/2TNI6o5
#seo #google #digitalmarketing #serpmatrix
SERP Matrix specializes in PPC advertising and can help you navigate the complexities of buying ads and make sure that you are investing your money as wisely as possible. We will do the necessary keyword research and also perform all of the follow up studying to help you gain the advantage. You need to understand the importance of a good PPC consultant because they can offer you five distinct ways to help your business. Read More >> https://bit.ly/3kWs5qa
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Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as we enter the all-important holiday quarter, what’s the current outlook for small businesses (SMBs)? Click below to find out.
https://bit.ly/34Ee76x
#smb #smallbusiness #covid19 #coronavirus #seo #google #holidayseason #serpmatrix
All educational institutions need to pay particular attention to their digital marketing strategy, including SEO and web design. Every element requires consideration, and you will want to make sure that your educational website is getting maximum performance from what you share.
SERP Matrix has experience with many templates for educational websites and can help you deliver the website you are hoping for. You can call (713) 287-1134 to discuss your website with us and let us see how we can help. https://bit.ly/30mttZD
#education #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #digitalmarketingservices #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingcompany
When it comes to visual content, remember that video content can help keep visitors on pages and visuals can also help guide visitors through content. Furthermore, Google is learning how to read images on pages, so visual content could be playing an SEO impact in the near future.
This article addresses some of the things to keep in mind with visual content. When you need visual content for your website, contact SERP Matrix at (713) 287-1134 for help getting the strongest images. https://bit.ly/2UiLNRy
#seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany
You cannot overlook the importance of having original and unique content on your website to help differentiate you from competitors and also give you an SEO edge. Website content can range from blogs to articles to social media, but all content plays an important role in helping a company relate to its reader.
Perhaps most importantly, website content tells search engines what your website is actually about. Did you need new or revised content for your website? You will want to contact SERP Matrix at (713) 287-1134 for help with all of your content needs. https://bit.ly/2G7TJRB
Black Friday sales are only weeks away from beginning, and there's still time to get your online store ready for 2020 holiday shopping. Contact SERP Matrix today at 713-287-1134 to learn more about our e-commerce web design services.
https://bit.ly/2u2i4T2
#holidayshopping #blackfriday2020 #blackfridaysales #ecommerce #webdesign #webdevelopment #serpmatrix
Recently, Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. Will these glitches have an effect on advertising for the holiday season?
https://bit.ly/32nKSU1
#facebookads #facebook #socialmedia #socialmediamarketing #socialmediaadvertising #smm #blackfriday #serpmatrix
If you are a new or existing brand placing your product in front of an audience that has never heard of you, do not tell a story that sounds like fiction or fantasy. Tell the truth, earn respect, and earn trust. Tell the story of your company in a customized 30, 60, or 90-second video promo ad. Contact SERP Matrix at 713-287-1134 today to show you how!
For similar videos and more information, visit: https://www.serpmatrix.com/video-production-services/
Many people are only now learning about how SEO works, and this piece discusses seven things that the author believes they learned about SEO this year. The author discusses Google becoming stricter about the content it indexes, getting better at content extraction, and suffering from occasional bugs.
When you are still learning how to navigate SEO with your website, you do not have to do it alone. SERP Matrix assists many kinds of clients with SEO needs and we can discuss your case with you when you call (713) 287-1134. https://bit.ly/2JU70PP
#seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany
Do you have a business that you want to grow? SERP Matrix will guarantee to help you bring in new customers. We focus on revenue, not views, and clicks. Cool. Sign me up.
Click that little button down there that says “Learn More”, let us know you’re looking to grow. Let's get straight to the point and cut out all the unneeded junk in between you and the results.
Pretty excited? Click here: https://www.serpmatrix.com/request-a-quote/
Annoyed? At least we got your attention :)
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Just as other websites benefit from you sharing links to them on your website, your own site will benefit from other websites linking to it. Educational websites (.edu) and government websites (.gov) are customarily the best kinds of backlinks a website can get, but certain other websites can also be beneficial. Similarly, you also need to know when you have bad hyperlinks on your website.
If you need to have an SEO audit performed on your website to correct bad hyperlinks, contact SERP Matrix at (713) 287-1134.
https://bit.ly/3oyMHGp
You cannot overlook the importance of having original and unique content on your website to help differentiate you from competitors and also give you an SEO edge. Website content can range from blogs to articles to social media, but all content plays an important role in helping a company relate to its reader. Perhaps most importantly, website content tells search engines what your website is actually about.
Did you need new or revised content for your website? You will want to contact SERP Matrix at (713) 287-1134 for help with all of your content needs.
https://bit.ly/2G7TJRB
When a user gets a hold of a Google My Business (GMB) listing that they do not own and changes the core information on it to something that they can benefit from, it is known as hijacking. Hijackers have been at it for years and every time Google cracks down on the tactic they are using, they come up with a new one. There has been a huge increase in the number of complaints from users that are getting email requests to manage their listing from people they do not recognize.
Are you becoming frustrated with managing your GMB account? Contact SERP Matrix for help at (713) 287-1134.
https://bit.ly/2K06krY
Over the course of 12 to 18 hours, many advertisers on Facebook Ads experienced issues with temporary ad disapprovals and accounts being disabled. It was the second widespread bug to impact Facebook campaigns in the last four weeks. One agency said roughly 10 to 20 percent of its client accounts experienced issues.
If you need assistance with PPC marketing or ad buys, contact SERP Matrix today at (713) 287-1134.
https://bit.ly/32nKSU1
SERP Matrix focuses on high-level goals with its mobile app development. We handle both iOS and Android app development for companies all over the Houston area. Businesses will need to focus on mobile app development if they are to succeed in generating new customers.
If you need assistance with mobile app development in Houston or a surrounding area of Harris County, call SERP Matrix today at (713) 287-1134 for a free consultation.
https://bit.ly/37OvnGP
Google has been experimenting with a Google Guaranteed badge as part of Local Services Ads. Two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services), are available to businesses for a monthly fee of $50. Guaranteed badges could lead to higher click-through rates.
If you need assistance figuring out the right Google badge for your business, let SERP Matrix help when you call (713) 287-1134 today.
https://bit.ly/36U2cTi
Email newsletters have the highest reported positive experience by consumers in a recent survey. Writing emails that generate results will require segmenting your audience, understanding the goals of an email, and featuring a strong subject line. Read a blog post about other helpful tips for writing the perfect email.
Did you need assistance with email marketing in the Houston area? Call SERP Matrix (713) 287-1134 today for a free consultation.
https://bit.ly/2Iw6UNU
When your PPC leads are not converting to sales, you need to look at the kind of lead conversion you are getting as a sales qualified lead is not the same as a marketing qualified lead. This article also discusses the problem of a lack of self-qualification by a potential lead. PPC strategies can be difficult to implement, especially for newcomers to the PPC game.
Did you need assistance with PPC advertising? SERP Matrix handles PPC campaigns for scores of clients and can help you when you call (713) 287-1134.
https://bit.ly/2VPHnSM
Many people are only now learning about how SEO works, and this piece discusses seven things that the author believes they learned about SEO this year. The author discusses Google becoming stricter about the content it indexes, getting better at content extraction, and suffering from occasional bugs. When you are still learning how to navigate SEO with your website, you do not have to do it alone.
SERP Matrix assists many kinds of clients with SEO needs and we can discuss your case with you when you call (713) 287-1134.
https://bit.ly/2JU70PP
As this Search Engine Journal article notes, the requirements for H1 headers used to be to include the most important keyword(s), not use more (or less) than one H1 per page, and make sure the H1 is the first and largest text on a page. The old ideas are not necessarily true anymore though. Google now better understands web pages, so multiple H1 headers could prove useful in certain circumstances.
To get a team of content writers familiar with best H1 practices, contact SERP Matrix at (713) 287-1134 right now to discuss your issues.
https://bit.ly/3nRNjql
This Search Engine Watch article discusses seven types of blogs that could help you boost traffic. How-tos and tutorials, listicles, case studies, and predictions and trends are among the types of posts discussed. You can also learn about how search intent factors into optimization.
When you need assistance with blog writing, SERP Matrix can provide content writing services when you call (713) 287-1134 for a free consultation.
https://bit.ly/3nRNjql
SERP Matrix provides a wealth of SEO services for manufacturers. We handle keyword targeting, content marketing, and search engine submission for scores of manufacturing companies. Learn more about some of the work we have done for manufacturing website.
If you have a manufacturing website in need of SEO assistance, call SERP Matrix at (713) 287-1134 to let us review your case.
https://bit.ly/3mXeMa7
The retail and e-commerce space on the internet is a crowded field, and it can be extremely difficult for many new players to carve out an identity compared to their competitors. These industries may include electronics, luxury brands, or fashion retailers, but each company has a unique identity it will want to put forward. Search engine optimization (SEO) becomes of prime importance to these lines of business.
Are you a retail or e-commerce website in need of SEO assistance? Contact SERP Matrix at (713) 287-1134 to have us review your case.
https://bit.ly/2u2i4T2
In this article, Search Engine Journal discusses three SEO tactics that could help you stay ahead in a competitive market. Learn more about pairing up consumer and industry marketing, running a competitive assessment at the macro and micro level, and creating and controlling your online reputation. SEO can be a highly complex issue for many companies to deal with, and SERP Matrix offers assistance for companies all over the Houston area.
Did you need help with local SEO? Contact SERP Matrix at (713) 287-1134 for a free consultation.
https://bit.ly/3n9G9h2
Get a wealth of information about how Facebook and LinkedIn drive billions of search visits in this Search Engine Journal article. Facebook had 33 million top 10 keywords and 16 billion global visits in October. LinkedIn achieved an organic traffic share twice as high as Facebook’s.
If you need help with social media marketing, contact SERP Matrix at (713) 287-1134 for a free consultation.
https://bit.ly/3ozPFuw
Nonprofit organizations have many of the same needs as other businesses even though they may not have the same amount of resources. Search engine optimization still matters to nonprofit organizations and it can be difficult for these companies to find answers to their issues. Some could need assistance with content writing, pay-per-click (PPC) marketing, or social media.
Did you have a nonprofit website in need of SEO assistance in Houston? Contact SERP Matrix at (713) 287-1134 to have us review your case.
https://bit.ly/2Xd12xA
Search Engine Watch discusses four different techniques for people to consider implementing as part of a digital strategy. Learn about complimenting via Instagram, asking for contact info via Twitter, and getting acquainted on LinkedIn. You can also read about referencing social to get relatable.
Did you need help with social media in the Houston area? Call SERP Matrix at (713) 287-1134 today for a free consultation.
https://bit.ly/2LkuTRd
Whether you are seeking brand videos, how-to videos, or testimonials, video marketing can be an important aspect of your website. Videos do not have to be strictly limited to website use, so strong videos may be used in a variety of communications. Investing in video can often ensure that a message is clearly articulated to its audience.
Did you need help with video marketing in Houston or a surrounding area of Harris County? Contact SERP Matrix at (713) 287-1134 for a free consultation.
https://bit.ly/2YMulYM
Read more about what Google is planning for the new year. Learn about ad revenue, new markets, and privacy concerns. As the article states, “Google will become a stronger partner to businesses, educators, and healthcare providers while extending its reach and providing some measure of certainty.”
If you need help with search engine submission in the Houston area, contact SERP Matrix (713) 287-1134 today for a free consultation.
https://bit.ly/2Isa3yf
If you are running a childcare center in the Houston area, your primary concern will be how pleased the parents sending children to your facility are with your services. Local SEO concerns are often overlooked, but they can be extremely important to helping these centers find new clients. Digital marketing needs to be a foremost issue for all companies seeking to provide services to more children in the future.
If you need assistance developing a website for childcare services, contact SERP Matrix at (713) 287-1134 to receive a free consultation.
https://bit.ly/2I4kSCA
With the historic rollout of the first approved vaccine for COVID-19, Search Engine Land decided to run a survey to determine whether attitudes have changed. Marketers had previously said absent an effective COVID-19 vaccine they would largely skip out on travel and in-person professional gatherings. Will that change now with the vaccine?
For help with digital marketing in the COVID age, call SERP Matrix at (713) 287-1134 to set up a free consultation.
https://bit.ly/3pna8D6
Pay-per-click (PPC) is an internet advertising model in which advertisers pay the publishers (usually search engines) only when users actually click on their ads. Keyword research will be extremely important to any PPC campaign so a company can make the most efficient use of its advertising dollars. It is also critical to make sure clicks are translating to conversions.
If you need assistance with a PPC campaign, do not wait to contact SERP Matrix at (713) 287-1134 to schedule a free consultation.
https://bit.ly/2MwZFE3
Google stated in June 2017 that searches over the last two years for local places without the qualifier “near me” grew 150 percent, almost two years after reporting that “near me” or “nearby” searches on Google had grown 2X in the previous year. The company was seeing a shift toward dropping location qualifiers (such as zip codes, neighborhoods, and “near me” phrasing) in local searches because people know that results will automatically be relevant to their location. Learn more about some local SEO tactics you can begin implementing today.
Did you need help with local SEO in the Houston area? Contact SERP Matrix at (713) 287-1134 for a free consultation.
https://bit.ly/3nUIYDo
An audit of digital services could be beneficial for any company seeking to better understand what is and is not working. This post discusses evaluating traffic, technical concerns, and keywords. There is also information about content and links.
If you need help evaluating your digital strategy, do not hesitate to contact SERP Matrix at (713) 287-1134 to take advantage of a free consultation.
https://bit.ly/3h4gbJI
Multiple companies paused their social media efforts in the wake of the events at the Capitol on January 6. “Right now, people want answers and change; they don’t want to see ads, promotions, or unrelated content,” said Sheeta Verma, marketing associate at Neurable. If you need help managing a social media campaign, contact SERP Matrix.
https://bit.ly/3nrgikc
Your landing page is a huge concern because it can be what drives so much of your web traffic. Make sure you have it designed and tested to be as effective as possible. SERP Matrix provides all kinds of landing page design and testing services.
https://bit.ly/2V6fs1X
Pay-per-click (PPC) advertising can be a boon to many in the real estate industry. But how do you make it work? Read this blog to learn more and contact SERP Matrix for help with your PPC campaign today.
https://bit.ly/3nyY5RP
A recent report by Safari Digital found that 61 percent of marketers consider SEO to be the key to online success. Another 82 percent of people who implemented SEO-based strategies found it to be effective, while businesses allocate on average 41 percent of their marketing strategy budget to invest in SEO. Learn more about the top 11 SEO trends for 2021.
For help with an SEO strategy, call SERP Matrix at (713) 287-1134 to take advantage of a free consultation.
https://bit.ly/2KMllOy
Hyperlinks can be instrumental to the success of many websites as it often pays to have “friends in high places.” How does a company get valuable links though? SERP Matrix helps scores of clients obtain the links needed for digital success.
https://bit.ly/3oyMHGp
Local search engine optimization (SEO) remains vital for all kinds of businesses, but can be especially complicated for nonprofit organizations. Are you a nonprofit in need of SEO help? Contact SERP Matrix today.
https://bit.ly/3nUIYDo
2020 was a wild year for search engine optimization (SEO). Read more about some of the biggest things that happened last year. If you need help with SEO, contact SERP Matrix.
https://bit.ly/2K1b1lI
People who are in the food and beverage industry generally have an inclination to focus more on what's going on in the kitchen than what is happening on the computer. Digital literacy remains important to many organizations in this sector though. Restaurants, bars, and other companies in the food and beverage business should strongly consider working with SERP Matrix.
https://bit.ly/2ONbneE
Multiple companies paused their social media efforts in the wake of the events at the Capitol on January 6. “Right now, people want answers and change; they don’t want to see ads, promotions, or unrelated content,” said Sheeta Verma, marketing associate at Neurable. If you need help managing a social media campaign, contact SERP Matrix.
https://bit.ly/3nrgikc
Want to learn more about driving real results on a low budget? Read this Search Engine Land article. If you need help with any kind of digital concern for small business, contact SERP Matrix.
https://bit.ly/2LCvlu6
The internet can be an enormous area for which people in the automotive industry want to capitalize on. It can be especially tricky for many individuals in this area to succeed, however, when certain tactics are not employed. Auto industry people needing help with business online should contact SERP Matrix for a free consultation.
https://bit.ly/2uxq7aD
If you are in the process of hiring an in-house SEO expert, here are a few things for you to consider. The article discusses why you should hire such an expert, the type of expert you will need, and how that person can drive success. For help with your SEO, contact SERP Matrix.
https://bit.ly/3sdXVmk
Hyperlinks can be instrumental to the success of many websites as it often pays to have “friends in high places.” How does a company get valuable links though? SERP Matrix helps scores of clients obtain the links needed for digital success.
https://bit.ly/3oyMHGp
Local search engine optimization (SEO) remains vital for all kinds of businesses, but can be especially complicated for nonprofit organizations. Are you a nonprofit in need of SEO help? Contact SERP Matrix today.
https://bit.ly/3nUIYDo
Read a Search Engine Journal article discussing why search engine marketing and branding are better together. The article states that if consumers are familiar with your name, you are more likely to get the click when your site shows up as an answer to a query. For help with SEO marketing, contact SERP Matrix.
https://bit.ly/3qwJMiA
Construction companies can face unique challenges when trying to use the internet to gain new business. It can be extremely difficult for many businesses to find their place on the web. If you are a construction company in need of SEO help, do not wait to contact SERP Matrix.
https://bit.ly/3irCRnQ
Read this Search Engine Watch article about how to get the most out of your Google Adwords PPC strategy. The article states that 92 percent of all keywords that people type into search engines are long tails. For help with a PPC campaign, contact SERP Matrix.
https://bit.ly/2LOK6un
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Ways to get the most out of your Google Adwords PPC strategy
It can be hard to put a pricetag on the value of effective graphic design such as a logo. SERP Matrix can assist you with the design and rollout of a new logo, and you get to retain ownership of all copyrights and trademarks relating to the logos or designs. Contact us today for a free consultation to discuss your graphic design options.
https://bit.ly/3a9sl03
The Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down to talk about how they make their award-winning agencies work. Read about what makes their agencies different. Learn more about how often they talk with their clients, how they keep employees from burning out, and what they see on the horizon that will change the world of SEO and change the world with PPC.
https://bit.ly/3iuNFSj
Read a Search Engine Journal article discussing how to do a content gap analysis for SEO. A content gap analysis is the process of finding holes in your existing content that involves identifying missing content pieces that could and should align with the various stages of a target audience’s buyer’s journey. For help with content gap analysis, contact SERP Matrix.
https://bit.ly/3iRohX7
Day care providers are typically much more focused on the children in their centers than they are in their websites. It is still important for a day care service to make sure their website is performing at peak ability to help bring in new customers. For help with your day care website, contact SERP Matrix.
https://bit.ly/2I4kSCA
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SERP Matrix — Day Care | Child Care Marketing Company in Houston TX
Read this Search Engine Watch article about how to create an XML sitemap and submit it to Google. As the article points out, a sitemap does not boost your SEO traffic but helps search engines index your web pages faster. For help with these kinds of issues, be sure to contact SERP Matrix.
https://bit.ly/3qX0dVv
https://www.serpmatrix.com/ppc-advertising/
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SERP Matrix — Pay Per Click (PPC) Advertising in Houston, TX
Want to know how local service ads impacting Google Ads accounts? Read this Search Engine Land article to learn more. For help with your online advertising efforts, be sure to contact SERP Matrix.
https://bit.ly/2NIxLIP
All educational institutions are focused on providing the best possible learning environment for their students, and a solid website can help make the possibilities clear. Learn more about web design, digital marketing, and educational markets served by SERP Matrix. For help with an educational website, contact us today.
https://bit.ly/30mttZD
SERPMATRIX.COM
SERP Matrix — Education Digital Marketing Agency | Houston TX
DuckDuckGo hit a milestone in January 2021 when it reached 100 million searches per day for the first time. Are you optimizing for DuckDuckGo? For help optimizing your website, contact SERP Matrix.
https://bit.ly/3oG4tYa
There is little doubt that most people who are performing online searches these days are doing so from cell phones or mobile devices. The result is a need to be sure a website functions on these devices. For help with mobile app development, contact SERP Matrix.
https://bit.ly/37OvnGP
Google said it was “extending the Black-owned attribute to Google’s Shopping tab, so people can easily identify and buy from Black-owned businesses on Google.” This “feature will become visible to shoppers and available to all U.S. Google Merchants in coming months.” If you need assistance with how your business is identified online, contact SERP Matrix.
https://bit.ly/3j8JjR2
SEARCHENGINELAND.COM
Google adds Black-owned business label to product results
Read a Search Engine Journal article discussing how to do a content gap analysis for SEO. A content gap analysis is the process of finding holes in your existing content that involves identifying missing content pieces that could and should align with the various stages of a target audience’s buyer’s journey. For help with content gap analysis, contact SERP Matrix.
https://bit.ly/3iRohX7
What are audiences in paid media? Learn the basics of audiences in Google Ads and how to use them in your campaigns in this Ask Me Anything about PPC column from Search Engine Journal. It is a helpful cheat sheet on what are audiences, how do you use them, and when should you adjust your audience strategy?
For help with Google Ad campaigns, contact SERP Matrix at (713) 287-1134.
https://bit.ly/2YWvdJj
Email newsletters (commonly referred to as e-newsletters) can be an effective method of online marketing that allows companies to deliver news directly to customers and provide valuable (and inexpensive) advertising opportunities. Newsletters may be highly targeted marketing efforts that could be shared with friends or family, possibly resulting in additional sales at no extra cost to the business. Get help with newsletters by working with SERP Matrix.
Call (713) 287-1134 for a free consultation.
https://bit.ly/3rzE2Ff
SERPMATRIX.COM
SERP Matrix — Newsletter Advertising | Email Marketing | Houston, TX
Google announced changes were coming to its phrase match and broad match modifier keyword match types, which will be expanded to include additional broad match modifier traffic and support for broad match modifier will end. It was reported on February 4 that changes would start rolling out in two weeks. Make sure that your website is best optimized for keyword searches.
Contact SERP Matrix today at (713) 287-1134.
https://bit.ly/39W3qiC
Read this Search Engine Watch article to learn more about leveraging customer data and AI to drive ecommerce growth in 2021. The article states that ecommerce sales increased over the 2020 holiday—up 49 percent over 2019, pointing to a dramatic shift in 2021. For help with ecommerce issues, contact SERP Matrix.
https://bit.ly/2Yzvj9C
SEARCHENGINEWATCH.COM
Leveraging customer data and AI to drive ecommerce growth in 2021
All educational institutions are focused on providing the best possible learning environment for their students, and a solid website can help make the possibilities clear. Learn more about web design, digital marketing, and educational markets served by SERP Matrix. For help with an educational website, contact us today.
https://bit.ly/30mttZD
SERPMATRIX.COM
SERP Matrix — Education Digital Marketing Agency | Houston TX
Press releases remain an effective way for many companies to call immediate attention to major announcements. Well crafted press releases can also offer possible SEO value when they incorporate the right elements. SERP Matrix can help you get the most bang for the buck with your press releases.
Contact us today to let us begin providing press release services.
https://bit.ly/30dDvMX
Google announced on February 18 that responsive search ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. Read this Search Engine Land article to learn more about best practices with RSAs. If you need assistance with Google Ads campaigns, contact SERP Matrix today.
https://bit.ly/3ayGgPu
As this Search Engine Journal article notes, optimizing images is an often overlooked aspect. Without proper optimization and planning, you are wasting a valuable SEO asset. Read to learn more key image SEO tips and best practices to help you use images as an asset in your SEO strategy.
For help with SEO, contact SERP Matrix today at (713) 287-1134.
https://bit.ly/3oZfFz5
More and more people are using search engines to help them locate financial services. Research shows that the majority of millennials have turned to search engine result pages to seek potential financial advisors, accountants, credit unions, and other wealth experts. SERP Matrix provides digital marketing for finance professionals by using custom local search engine optimization, web design, and digital marketing strategies.
Contact us today at (713) 287-1134.
https://bit.ly/2YWeVjJ
What are audiences in paid media? Learn the basics of audiences in Google Ads and how to use them in your campaigns in this Ask Me Anything about PPC column from Search Engine Journal. It is a helpful cheat sheet on what are audiences, how do you use them, and when should you adjust your audience strategy?
For help with Google Ad campaigns, contact SERP Matrix at (713) 287-1134.
https://bit.ly/2YWvdJj
Are you wondering why more of your website visits are not leading to conversions? Read this Search Engine Watch article discussing four of the most common mistakes, including insufficient or invasive contact forms, using just forms, untracked form submissions, and broken forms. For help getting more conversions, contact SERP Matrix.
We can install landing page improvements that will help you generate more conversions.
https://bit.ly/3udMFax
The food and beverage industry is a multi-million dollar industry, but some businesses can struggle to gain a footing because of the larger brands they are competing with. Many in the food and beverage industry are also relevant newcomers to the internet, so it can be difficult to establish an identity online for a food and beverage company. SERP Matrix works with clients throughout the food and beverage industry.
Contact us today to discuss ways we can improve your website.
https://bit.ly/2ONbneE
Did you need help with Google Tag Manager? Use this step-by-step guide from Search Engine Journal to get answers to many of the most frequently asked questions. If you need help with a search marketing campaign, contact SERP Matrix.
We offer free consultations.
https://bit.ly/3aC2oIE
SEARCHENGINEJOURNAL.COM
Google Tag Manager: A GA4 Beginner's Guide
Press releases remain an effective way for many companies to call immediate attention to major announcements. Well crafted press releases can also offer possible SEO value when they incorporate the right elements. SERP Matrix can help you get the most bang for the buck with your press releases.
Contact us today to let us begin providing press release services.
https://bit.ly/30dDvMX
Google announced on February 18 that responsive search ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. Read this Search Engine Land article to learn more about best practices with RSAs. If you need assistance with Google Ads campaigns, contact SERP Matrix today.
https://bit.ly/3ayGgPu
Want to know what your leaders should be focusing on with SEO in 2021? Read this Search Engine Watch article to learn more. The article discusses defining the integration of SEO within other channels going forward, holding SEO to the same accountability and scrutiny as other channels, and optimizing to one search experience by harmonizing SEO and SEM.
For help with your SEO strategy, contact SERP Matrix.
https://bit.ly/3aTUBWY
The health care industry is an enormous collection of many different practitioners and individuals in a wide variety of areas. It can be especially difficult for companies in the health care industry to create an online presence. Many people or businesses will need assistance navigating SEO demands in the 21st century.
For help with SEO that has a health care focus, be sure to contact SERP Matrix.
https://bit.ly/387V9UK
Read this Search Engine Journal article discussing SEO Lessons from the New York and CNN. Items discussed here include staying up to date, making it easy to get to the right article, and putting in redirects and refreshing stories to stay current. Make sure you are taking advantage of all the tricks needed to gain an SEO edge.
For SEO help in the Houston area, contact SERP Matrix.
https://bit.ly/2ZNCk7k
There is little doubt that images provided by professional photographers can be far more captivating than the tired stock images that are common on many other websites. The trick for most people with getting original professional photography is finding the right photographer. When you work with SERP Matrix, you can have access to top of the line photography services.
To learn more about what we can do, give us a call.
https://bit.ly/36eHESI
Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Search Engine Land included showings of declines from Moz, RankRanger, SEMRush, and SEO Clarity. If your site gets a lot of traffic from featured snippets in Google Search, this may impact your traffic.
If you need help boosting your website traffic, contact SERP Matrix.
https://bit.ly/2NHZeuv
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland, foresees four key trends playing out in 2021, the year she says will be be the year brands make winning experiences out of remote interactions. Truths writes that customer care will shift to a business driver, investments in employee experience will have a greater impact on customer experience than ever before, this year will take brands much closer to getting the human-machine balance right, and 2021 may be the year AI-enabled marketing explodes. Read the entire article for more.
If you need help navigating the complex demands of business online in 2021, do not wait to contact SERP Matrix.
https://bit.ly/385QEN9
Home services is a broad class of service providers that may include carpet cleaning, child care, electricians, house cleaning, home improvement, home inspection, HVAC companies, landscaping, lawn care, moving companies, pest control, pet sitting, plumbing, and roofing contractors. All of these kinds of companies, however, can struggle to carve out a distinct online identity. If you operate a home services business in the Houston area, contact SERP Matrix today to discuss how we can improve your website.
We represent clients throughout the home services industry.
https://bit.ly/3cYbP3d
Need some help with product-led content marketing? Read this Search Engine Journal article that discusses understanding product-led growth, enticing product-led marketing, and step by step processes. As the article puts it, this is about "generating qualified traffic that is ready for conversion."
For help with your digital marketing efforts, contact SERP Matrix.
https://bit.ly/30cXz2D
Our online reputation is invaluable to us, which is why it is always distressing to see defamatory or false accusations leveled against you and harming your reputation online. Both private individuals and major companies often need to invest in taking important steps to secure their reputations online. If you need help protecting your online reputation, you should not hesitate to contact SERP Matrix.
Our team will be able to take all of the steps needed to protect your reputation and ensure you are being presented as favorably as possible.
https://bit.ly/2uLN35X
SERPMATRIX.COM
SERP Matrix — Reputation Management Services in Houston, TX
Google announced that once third-party cookies are phased out, it will not build or use alternate identifiers to track users across the web. Web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads while providing a degree of individual privacy. In January 2020, Google announced that it would end support for third-party cookies in the Chrome browser within two years.
If you need help navigating advertising on Google, contact SERP Matrix.
https://bit.ly/3c3HAJS
Jason Barnard writes at Search Engine Journal that Google's Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80 percent of entities. He believes updates consist of algorithm tweaks. an injection of curated training data. and a refresh of Knowledge Graph’s dataset. Read this article to learn more.
If you need help with Google data, do not hesitate to contact SERP Matrix.
https://bit.ly/3lbD687
Common search engines include Alexa, AOL, Ask, Baidu, Bing, Dogpile, DuckDuckGo, Google, Internet Archive, Quora, StartPage, Wolframalpha, Yahoo, and Yandex. Submitting your website to search engines ensures that your website will be recorded. Submitting your URL to search engines also helps guarantee that the search engine will look at your website more regularly.
If you need help with search engine submission, make sure you speak to SERP Matrix.
https://bit.ly/2sftQsF
Need a checklist for your on-page SEO strategy? Check out this post from Search Engine Watch which covers URLs, images, titles, meta descriptions, page load speeds, and links. There is also an emphasis on content.
For help with your own SEO strategy, contact SERP Matrix.
https://bit.ly/3l8APup
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland, foresees four key trends playing out in 2021, the year she says will be be the year brands make winning experiences out of remote interactions. Truths writes that customer care will shift to a business driver, investments in employee experience will have a greater impact on customer experience than ever before, this year will take brands much closer to getting the human-machine balance right, and 2021 may be the year AI-enabled marketing explodes. Read the entire article for more.
If you need help navigating the complex demands of business online in 2021, do not wait to contact SERP Matrix.
https://bit.ly/385QEN9
Home services is a broad class of service providers that may include carpet cleaning, child care, electricians, house cleaning, home improvement, home inspection, HVAC companies, landscaping, lawn care, moving companies, pest control, pet sitting, plumbing, and roofing contractors. All of these kinds of companies, however, can struggle to carve out a distinct online identity. If you operate a home services business in the Houston area, contact SERP Matrix today to discuss how we can improve your website.
We represent clients throughout the home services industry.
https://bit.ly/3cYbP3d
Social media is no longer just an avenue for people to meet with others and form personal relationships. Social media has instead become a very common way for many businesses to be able to continuously interact with their customers and foster rewarding relationships. SERP Matrix handles all kinds of social media channels, including Facebook, Google+, MySpace, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Tumblr, Twitter, WhatsApp, Wikia, and YouTube.
If your business needs social media help, contact SERP Matrix.
https://bit.ly/2TnhY2U
Google blocked 3.1 billion ads in a tumultuous 2020, according to this Search Engine Land story. Account-level actions related to fraud and scam ads increased by 70 percent. The global ad market declined 10.2 percent, according to a Global Ad Trends report.
If you need help advertising on Google, contact SERP Matrix.
https://bit.ly/3bXQgCG
According to this Search Engine Land story, e-commerce sales jumped $174.87 billion from 2019 to 2020. Read this article to learn more about the five trends PPC marketers are expected to focus on. As the article points out, consumers are online even more than before.
For help with your PPC campaign, contact SERP Matrix.
https://bit.ly/3ewMr9b
Industrial business means any enterprise other than an agricultural business or commercial business that may include, but is not limited to, industrial parks, public utilities, and a number of other activities involving the development, production, collection, conversion, storage, conservation, or transmission of coal, electricity, gas, oil, steam, water or sources of energy. It can be incredibly difficult for companies in this sector to establish their reputations online and develop winning websites. Search engine optimization (SEO) will be key to industrial businesses of all sizes.
SERP Matrix helps numerous industrial clients get the best SEO results.
https://bit.ly/3viVCQv
Jason Barnard writes at Search Engine Journal that Google's Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80 percent of entities. He believes updates consist of algorithm tweaks. an injection of curated training data. and a refresh of Knowledge Graph’s dataset. Read this article to learn more.
If you need help with Google data, do not hesitate to contact SERP Matrix.
https://bit.ly/3lbD687
