SHERPA SITS AT THE CROSSROADS OF DIGITAL MEDIA FOR BUSINESS
Business video – to both employees and the outside world – is fast-becoming the go-to tool for communications. Yet as alluring as it is for so many facets of business, video is far more complex and risky then most new innovations the enterprise has encountered in years.
Video’s reach spans many different departments across a company – from Marketing and HR, to IT and Network, and to Risk and Legal. The mere mention of video can make many a folk both smile at its potential and shudder at its propensity for failure. (How many webinars, webcasts, corporate townhalls have your witnessed blow up in spectacular fashion?)
What’s more, the problem cannot be solved by a single product, and at a single point in time. Rather, digital media must be treated as a program that will morph over time as technologies and expectations built outside the walls of a company (i.e. consumer)…make their way inside.
One thing is clear – an avalanche of video is coming to a company near you.
We started Sherpa in 2011 to fill the yawning gaps in business video and to help simplify a very complex process. We partner with our global customers every step of their video initiative journey – from planning and execution to creative production and results analytics. As such, we are a very unique company, sitting at the intersection of video technologies,creativity, and results.
Our global customers get it. Many of the world’s premier banking, pharmaceutical, technology, and consulting companies trust Sherpa with their digital media efforts.