It is going to be more important to accurately monitor campaign spend now.
https://www.seerinteractive.com/blog/google-ads-removes-search-terms-for-28-percent-of-paid-search-budgets/
SEERINTERACTIVE.COM
Google Ads Removes Low Volume Search Term Visibility
Think SEO and Keyword research Isn't Important?
"Google searchers use one of Google’s autocomplete suggestions 23% of the time."
"Only 9% of Google searchers make it to the bottom of the first page of the search results."
https://backlinko.com/google-user-behavior
BACKLINKO.COM
How People Use Google Search (New User Behavior Study)
We talk regularly with clients about Structured Data and implementing it on their websites.
Search Engine Journal Just published a great beginners guide to structured data, what it is, and what it can do for your search results. 100% adding this to helpful client resources.
https://www.searchenginejournal.com/this-is-structured-data/379148/
SEARCHENGINEJOURNAL.COM
Structured Data Explained for Beginners: A Simple Guide
This is an interesting take on website waste as it relates to pollution.
There are a ton of great points and I can speak to page bloat first hand.
I recently created a redirect plan, trimmed, pruned, and repurposed 70+ pages of a client's website and have since seen a 30% increase in organic traffic.
https://alistapart.com/article/webwaste/
ALISTAPART.COM
Webwaste
Some of Google's 200+ ranking signals can often be unclear. None of these is more hard to navigate than E-A-T.
This White Board Friday did a great job breaking down EAT, but also does a great job of explaining a ranking signal.
https://moz.com/blog/is-google-eat-actually-a-ranking-factor
MOZ.COM
Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday
Honestly, Google loves to see you waste your money and not manage your PPC campaigns.
This was a screenshot of keyword research we were doing for a client. These businesses are wasting impressions and money on irrelevant search terms.
Watch your PPC or have someone watch it for you.
URL CHECK: Next time you're on your site, take a look at your URLs and if you see any of the following things, it's time to make some changes:
- Random numbers or letters
- No keywords
- No depth or hierarchy
Confused on how much SEO should cost? You're not alone.
We try to help you out here...
https://signaturewstudio.com/blog/how-much-should-you-pay-for-seo/
SIGNATUREWSTUDIO.COM
How much does SEO cost? - How much you should pay for SEO
Want to market your business for $20 or less? Aren't ready to pay an agency?
We got you.
https://signaturewstudio.com/blog/6-ways-to-market-your-business-for-20-or-less/
SIGNATUREWSTUDIO.COM
6 Ways to Market your Business for $20 or Less
Website maintenance is included in most website contracts. Have you ever wanted to dive deeper into what is included in website maintenance?
We took the guess work out and break down what is and is not included in a typical website maintenance agreement.
https://signaturewstudio.com/blog/what-is-website-maintenance-and-what-is-included/
SIGNATUREWSTUDIO.COM
What is website maintenance and what am I paying for?
Does your website have errors? If your site isn't being regularly crawled, there could be major errors that you have no idea about...
3 easy(ish) steps to choosing the right digital marketing strategy.
Pro Tip:
Never overlook step 1... Or step 2... Step 3 is also kind of important.
https://signaturewstudio.com/blog/how-to-choose-the-best-general-digital-marketing-strategy/
SIGNATUREWSTUDIO.COM
How To Choose The Best General Digital Marketing Strategy
Have your own website? Want to know how to optimize individual pages?
We took a few pages out of our playbook to help out those small businesses that want to optimize their websites.
https://signaturewstudio.com/blog/10-ways-to-optimize-your-pages-for-seo/
SIGNATUREWSTUDIO.COM
SEO Webpage Optimization: A 10 Point Optimization Checklist
How much should you pay for your website?
Due to the popularity of our "How much should SEO cost" article, we followed it up by breaking down the costs associated with website creation.
https://signaturewstudio.com/blog/how-much-should-i-pay-for-a-website/
SIGNATUREWSTUDIO.COM
How much does a website cost? How much you should pay.
Signature W Studio updated their phone number.
We were published again in DAN Global. We wrote this piece on internal linking because of the value we place on it during the SEO process.
We consider it to be pretty important. Check it out.
https://digitalagencynetwork.com/why-internal-linking-is-important-and-how-to-do-it-effectively/
DIGITALAGENCYNETWORK.COM
Why Internal Linking Is Important and How to Do It Effectively
I Don't Like It...
4 words any creative agency hates to hear. With this advice, these words won't scare you any longer.
https://signaturewstudio.com/blog/talking-with-clients-about-design/
SIGNATUREWSTUDIO.COM
What To Do When A Client Doesn't Like Your Design: A Guide
Happy Friday! Is your social content prepared for the upcoming week(s)?
Creating a social media content calendar has many benefits, but arguably the most important of them all is that it keeps your brand voice consistent and makes your content a reliable source of information for members of your industry. Not to mention, it takes the day-to-day stress of creating content off your plate too!
Great article from the Search Engine Journal highlighting small, yet harmful SEO mistakes to be on the lookout for! Read the article here: https://www.searchenginejournal.com/seo-mistakes-even-professionals-make/379787/#close
SEARCHENGINEJOURNAL.COM
8 Silly But Harmful SEO Mistakes Even Professionals Make
Combining Social Media Marketing and Location Targeting.
We talk about it quite a bit, We have even written about it here:
https://signaturewstudio.com/blog/how-to-combine-location-based-targeting-with-social-media-marketing/
We created a video to help you visualize it.
The final post in our Digital Marketing in 2021 series comes to a close with a logical ending: Website Strategy in 2021.
A website for you your business is a requirement in 2021. Make it the most effective with these 7 optimization tips:
https://signaturewstudio.com/blog/website-strategy-in-2021/
SIGNATUREWSTUDIO.COM
Website Strategy in 2021
