ICYMI: This week on the Layover Live, Jason took a turn in the guest seat to share his top five tips for improving your digital marketing strategy. https://bit.ly/3cFhOeE
SIMPLEVIEWINC.COM
Top Five Tips to Improve Your Digital Marketing Strategy
Did you know that something as simple as adding image tiles to your sub-navigation pages can significantly increase your on-page engagement? Head to our blog to learn how the Outer Banks Visitors Bureau did just that to increase their engagement by 73% https://bit.ly/36cVJmH
SIMPLEVIEWINC.COM
Outer Banks Visitors Bureau Utilizes Content Funnels to Increase Engagement
We are excited to announce that Simpleview's Senior Director of Business Development, Kevin Bate, has been promoted to Vice President of Global Sales. Read the press release for the full announcement. https://bit.ly/3hV5ckz
SIMPLEVIEWINC.COM
Simpleview's Senior Director of Business Development Kevin Bate Promoted to VP of Global Sales
The Greater Topeka Partnership recently talked to us about their "Travel Together" Program, which promotes micro-tourism to their local communities. https://bit.ly/2FTCfbJ
SIMPLEVIEWINC.COM
Destination Q&A | Topeka Partnership Encourages Locals to “Travel Together”
Bound by air travel restrictions and seeking an escape from quarantine, many Americans hit the road this summer to experience the beauty of our national parks.
SIMPLEVIEWINC.COM
The Pandemic Sparks a Rise in Visitation to National Parks
On this episode of The Layover Live, Grant Stoltz is taking a turn in the host seat, while our guest is none other than our very own Jason Swick! Tune in as the dynamic duo discuss the top five strategies to improve your digital marketing.
YOUTUBE.COM
5 Ways to Improve Your Digital Marketing | The Layover Live Episode 137
For tourism marketers in 2020, adaptability has been the name of the game. Head to our blog to see some of the creative ways that destinations like VISIT Milwaukee, Mesa Tourism and the Pocono Mountains Visitors Bureau rose to meet the challenges of destination marketing during COVID-19.
SIMPLEVIEWINC.COM
How Destinations Marketers Have Adapted During COVID-19
This week on The Layover Live, Jason is joined by Heather Walter, Marketing Director of Visit Bucks County, to talk about local storytelling. Heather shares a behind-the-scenes look at Bucks County's podcast "From the Locals" — and talks about how DMOs can utilize podcasts to tell their destination's story.
YOUTUBE.COM
Local Storytelling | The Layover Live Episode 140
Terri Roberts, Program Manager at 2Synergize, will be speaking at Southeast Tourism Society's Group Sales Symposium on December 1-2 in Roswell, GA. More info below ⬇️
Southeast Tourism Society
22 hrs ·
ANNOUNCEMENT: Group Sales Symposium takes place on December 1-2 in Roswell, GA.
Featuring speakers Terri L. Roberts, Program Manager at 2Synergize; Michael Dominguez, President and CEO of Associated Luxury Hotels International; Mark Vaughn, Executive VP and Chief Sales Officer of Atlanta Convention & Visitors Bureau; Brian Jewell, VP and Executive Editor of The Group Travel Leader Inc.; and more.
Check Out The Full Agenda Here- https://www.gacvb.com/agenda-group-sales-2020
Register Here-https://www.gacvb.com/registration-group-sales-2020
Our guest blogger this week on the Future of Tourism vertical is Charlotte Moore of RTO4, who shares her views on why the tourism industry must embrace digital transformation — now more than ever. https://bit.ly/2GWYRJ9
ICYMI: Last week on The Layover Live, Laura Holmberg from the U.S. Travel Association joined us to discuss the organization's "Let's Go There" campaign. https://bit.ly/3lsN040
SIMPLEVIEWINC.COM
Let’s Go There Campaign Encourages Americans to Make Travel Plans
Our very own Christine "Shimo" Shimasaki will be hosting "She Means Business: Coronavirus Crisis - Women Making Tough Decisions" tomorrow at PlanetIMEX. Register here: https://bit.ly/34Rspjn
Is your organization starting to plan for the holiday season? Check out our latest data story for data and insights on how you can better engage with your audience this holiday season.
SIMPLEVIEWINC.COM
Preparing for the Holiday Travel Season
This week on the Future of Tourism, David is joined by Tina Valdecanas and David Holder from The Clarity of Place Consulting Group to discuss why it's important for destination organizations to speak the language of their community. https://bit.ly/2TUxSAY
CITYNATIONPLACE.COM
Three key concepts as we rethink, retool, and reinvent
City Nation Place
November 3 at 5:15 PM ·
During this time of global crisis, Simpleview put the call out to industry thought leaders around the world to share, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...
http://ow.ly/3oYQ50CasvN
City Nation Place
November 3 at 5:15 PM ·
During this time of global crisis, Simpleview put the call out to industry thought leaders around the world to share, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...
http://ow.ly/3oYQ50CasvN
ICYMI: Last week on the Layover Live, Melissa Gogel from Visit Phoenix joined us to talk all things paid media. If you're not sure what strategy to take when turning your paid media back on, head to our blog for the full recap. https://bit.ly/34Qjz6L
SIMPLEVIEWINC.COM
Rethinking Your Paid Media Strategy
Happy Halloween from all of us here at Simpleview! Don't forget to #MaskUp and social distance when possible!
Join us for our upcoming webinar to hear the latest and greatest from the Simpleview DAM. We've been hard at work this summer updating the platform and rolling out new features, and we can't wait to show them to you! https://bit.ly/2HN1ywM
Last year, Discover Peoria launched a microsite designed to highlight black-owned businesses in Peoria. Head to our blog to learn more about the initiative, including why it was important to highlight Peoria's diversity and how the project will expand in the future. https://bit.ly/35fOUiG
SIMPLEVIEWINC.COM
Destination Q&A | How Discover Peoria Is Highlighting Local, Black-Owned Businesses
This week on the Layover Live, Jason is joined by Evan Trevers, Agency Development Manager at Google, to discuss Google's new Travel Insights Hub and how marketers can leverage the information it provides to prepare for 2021.
YOUTUBE.COM
Predictions and Preparation for 2021 | The Layover Live Episode 147
We're excited to be joining our friends at CrowdRiff for this awesome webinar on Jan 27! Register below.
GO.CROWDRIFF.COM
Webinar: Keeping Your DMO’s Website Relevant in 2021
CrowdRiff
January 5 at 7:02 PM ·
Back by popular demand! Join us on Jan. 27 as we talk DMO websites with Simpleview and West Virginia Tourism.
You'll learn:
👉 How locals & domestic travelers make decisions
👉 Why locals are overlooking your website
👉 How to keep your website relevant in 2021
See you there!
Head to our blog to learn everything destinations need to know about Act-On's latest product release, the Automated Journey Builder. https://bit.ly/3pOD5YY
SIMPLEVIEWINC.COM
The All New Act-on Automated Journey Builder – A Perfect Fit For Your Automation Needs
As we head into the new year, here are six ways your destination can prepare for recovery of the travel industry.
SIMPLEVIEWINC.COM
COVID-19 Marketing: Six Ways to Prepare for the Comeback
Oh what a year it's been! We were inspired by Spotify to create our very own Simpleview Wrapped, so here's a look back at 2020. None of this would have been possible without our amazing customers around the world. So here's to you, and cheers to a Happy New Year!
Here's how our experts predict destination marketing will evolve in 2021.
SIMPLEVIEWINC.COM
Destination Marketing Predictions for 2021
This week on the Future of Tourism podcast, David is joined by Brad Dean, CEO of Discover Puerto Rico, to learn how the organization has embraced stakeholder engagement to recover quicker from the challenges posed by the Zika Virus, Hurricanes Irma and Maria, and now COVID-19. https://bit.ly/3feRYBO
Primarily a business-oriented destination, Irving, Texas, was hit particularly hard by the COVID-19 pandemic. Head to our blog to learn how the team at Visit Irving used CARES Act funding to double their occupancy rates and promote meetings and events in preparation for post-pandemic recovery.
SIMPLEVIEWINC.COM
Visit Irving: A CARES Act Success Story
Are you caught on on the latest episodes from the Future of Tourism podcast? Tune in every other Wednesday for candid conversations with industry leaders, luminaries and visionaries. Streaming on YouTube, Spotify and Apple Podcasts.
SIMPLEVIEWINC.COM
The Future of Tourism Podcast
Check out the video below to learn more about our partnership with AudioEye, Inc.
AudioEye, Inc. posted a video to playlist AudioEye Partner Spotlights.
March 19 at 5:00 PM ·
Digital Accessibility is not a one-time task. It’s a journey.
See how AudioEye has helped Simpleview and their clients achieve accessibility compliance. https://bit.ly/2P4nOWD
#PartnerWithAudioEye
This week on the Future of Tourism blog, James Jackson shares his thoughts on how to reconcile communication with COVID-19 regulations.
Read the blog post: https://bit.ly/3cCSFSf
