Signs, or signage, are so commonplace that their importance can be taken for granted. Most SMB know they need signage, but some think of them as merely a marker identifying the business. Learn how signage can be a solid integrated marketing strategy: https://bit.ly/33iJvam
As you continue to expand your email marketing list as an integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results. Learn more: https://bit.ly/3mODqdb
One reliable data source any overworked marketer can easily master is online customer surveys. Choices are plentiful these days and many are free.
It’s not too late for marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, professionals realize how much value social can bring to their marketing. Learn more: https://bit.ly/30IjPRM
Be better than good; be extraordinary, be relevant, stay current and fresh, and be responsive to your audience.
Think carefully about all the places where you may need signage before you make a purchase. Whether you need signage for marketing, informational, or directional purposes, try to pinpoint the locations where signs will be needed. Learn more: https://bit.ly/2FenfVM
Carry your keyword strategy to your press releases, and be sure to include long-tail and specific keywords. Treat your press releases like you treat other marketing content: make them relevant, strategic, and provide information that solves a customer problem.
As a consumer, you know that customer loyalty programs are big business. As an integrated B2B marketer, have you thought that a loyalty program could earn your business big rewards, too? Learn more: https://bit.ly/3jAknkZ
Consider how that blog can be reused and recycled as an email campaign. A newsletter article. Expanded into a white paper. Turned into a web video. Plus other kinds of content. Before you know it, you’ll have assembled a complete content campaign.
Along with its new health concerns and standards, COVID-19 has introduced Americans to a new lexicon. Learn how social distancing signage is a key part of new marketing and public safety efforts: https://bit.ly/374MDZs
Wherever your business takes you, Sir Speedy’s got you covered with print, signs, and marketing services to meet all your business objectives.
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General marketing and branding in particular are typically long on stuff that sounds good and short on substance. For a fluff-free brand, focus on things like simplicity and clarity.
In times of crisis, businesses either thrive or fall; they either already have the infrastructure in place to embrace opportunity or they crumble when confronted by a potentially significant setback. Learn how branding is now more essential than ever: https://bit.ly/3dOEmdr
It takes all types of media to maximize your marketing. Are you taking advantage of one of the most impactful types --Signs? https://bit.ly/37pBJ0P
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Maximize your Marketing with Signage
Direct mail is having a moment. Even during this roller-coaster of a year, integrated marketers are achieving impressive results and reaching a broader audience than ever. Learn how direct mail has a bigger influence than email on purchasing decisions: https://bit.ly/3e6Mw10
Choosing the right packaging is just as important as what's inside it. Sir Speedy offers a variety of options including custom packaging design. https://bit.ly/2J5oGr3
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Quick, Affordable, High-Quality Packaging
Direct mail remains an integral part of many integrated marketing campaigns. Learn more about ways to build credibility with your audience and five tips that will help you prove trustworthy with your audience: https://bit.ly/3eqmlmd
Consider how clearly your signage reads at different times of day, image and color contrast, and any additional lighting you install. Visitors to your business are seeking reassurance that they are working with a reputable, trustworthy brand with a consistent message.
There is copy, and there is persuasive copy. Every integrated marketer knows that you need to write persuasively to encourage your readers or customers to act. Learn which five copywriting skills that will help any writer: https://bit.ly/3eVm5vW
Nearly everywhere you look there are labels. Whether it's to identify a brand or track inventory, labels play a crucial role in business. Let Sir Speedy make sure you are equipped for anything. Learn more: https://bit.ly/3khdPak
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Labels are Everywhere
The harder-to-measure metrics of word-of-mouth, customer longevity/loyalty, and online reviews must not be underestimated. While your data points are significant measures of commerce, engagement reflects the trust you have earned with customers.
A clean email list is what’s ultimately going to help you sell more. You’ll reach more of the right kind of people, reduce your bounce rate, and avoid having your emails turned away at the gate as spam.
Are you taking advantage of user-generated content? The term (UGC for short) refers to anything created by a user or fan that indirectly promotes or features a brand, a business, or its products. Learn more about the limitless potential of UGC: https://bit.ly/3fjGR8E
Are you losing time using outdated procedures? It could be time to consider an online storefront. An online storefront not only helps manage your business better but helps your clients! Learn more: https://bit.ly/3nO42L8
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Direct Mail and Mailing Expertise
Even though the fundamentals of the workplace may have changed, there’s still an opportunity to spread joy, give heartfelt thanks, and stay in front of clients and prospects. Learn how to do it right: https://bit.ly/2KTwPQg
The art of storytelling is getting a modern makeover as a powerful integrated marketing tool. From crowd-funding sites to companies that demonstrate their value, storytelling has morphed from bedtime to boardroom. Learn more: https://bit.ly/39eEyTh
When integrated marketers and their teams are in over their heads with a challenging workload, bringing in help from the outside makes sense. Learn how their contributions can often help save money and build the business: https://bit.ly/2W1mLHc
Target more customers by using Sir Speedy's expertise. From graphic design services, printing, and postal discounts we can help you drive more traffic and increase your sales. Plan your next campaign with us: https://bit.ly/3nO42L8
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To ensure your signage is as effective as possible, you’ll need to consider not only the average distance at which it will be read (also lighting conditions and time of day), but also how the sign’s look and feel integrates with your overall brand image and marketing message.
Are you losing time and energy managing the distribution of your marketing and training materials? It's time to switch to an online storefront! This can provide your business with the order management solution for the marketing materials you may need. https://vimeo.com/320324299
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Online Storefronts from Sir Speedy
Referrals from satisfied customers drive as much as 84% of B2B purchases. Companies like Uber and Lyft have built massively successful programs just based on B2B referrals, alone.
Have an awesome idea for a product or store? Great! But don’t even think about trying to sell it without a marketing plan. Learn more: https://bit.ly/3oXp0rr
By reacting authentically to customer concerns and interests—always remaining true to your organizational standards—your customers will highly value their relationship with your brand. Allow your customers to guide the way and you will find success.
Revving up your storefront doesn’t have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Learn how blended signage can give you an advantage: https://bit.ly/3hcQaYO
Social media has transformed the way integrated marketers do business. In fact, nowadays you can’t market a business without social media. Learn 5 habits you might need to break: https://bit.ly/3oiiLi6
When seeking to enhance revenue streams, businesses often first think of prospecting for new clients, but an untapped source for increasing sales and profits is to grow existing accounts. Learn which tips you can undertake to grow your accounts: https://bit.ly/2LO5OOQ
The touchless nature of direct mail and mailing services are an instant boon and are embraced more and more by integrated marketers as work and marketing outreach continues to evolve.
Investing in customer reactivation delivers some of the best ROI of any integrated marketing activity. Sending out a simple survey to candidly ask lapsed customers why they’re no longer buying can lead you in the right direction.
What is critical for a truly effective integrated marketing campaign is consistency, accessibility, and the building effect that comes with seeing your messaging in many different places.
The 2020 Printing Impressions 350 has finally arrived revealing the largest printing companies, with @sirspeedy coming in at 21st! See who has made the Covid-19 edition of the 37th annual ranking: https://bit.ly/2LRojCf
Though it’s not as fun as video or revealing as email analytics, signage still plays a crucial role in your integrated marketing mix. Good preparation and a reliable vendor are two keys to getting your signage right.
Virtual events have been the best and safest alternative to event marketing which disappeared overnight due to the pandemic. Read more for tips to help you win your next digital event: https://bit.ly/2KTd1gg
While storytelling has morphed from bedtime to boardroom, you too can engage your customers better by analyzing site elements via the customer, incorporating stories of artisans, improving the checkout process, and upgrading your search functionality.
Instagram recently hit 800 million users, but less than one in ten business users are active on a monthly basis. Learn how you can master @instagram and maximize the platforms unique advantages: https://bit.ly/36Hlc75
Ensure an influx of new customers by using social Media as your ready made loyalty program. Rewarding those who have a positive experience builds loyalty.
Ease the transition for those returning to the office by having signs that communicate your efforts of the safety plan you have put in place. Learn more: https://bit.ly/3aRalsG
It’s time to take mobile responsiveness to heart and invest time and resources into developing a detailed strategy covering emails and the entire purchasing experience.
All small businesses need to regularly evaluate their integrated marketing efforts to determine what is working and what isn’t. Here are five tactics that help integrated marketers grow their printing and copying businesses, even during challenging times. https://bit.ly/3ubAEmi
Your customers’ first impression may be based on what they see when approaching your building and whether the physical pieces tie seamlessly into your brand.
Email drip campaigns offer a more measured approach that lets you send targeted, personalized communications at regular intervals. https://bit.ly/3aQB89z
For now, virtual events are the best and safest alternative, providing many of the same benefits as a physical event. Yet, many marketers are struggling to get them right.
Seven tips from the Promotional Products Association International (PPAI) for developing better campaigns: https://bit.ly/3e7hmbY
Niching down, reward programs, incentives, community sponsorships, and local network leveraging are all ways to help grow your business during challenging times.
Signs are important to both large and small businesses. Be sure to keep these four things in mind when building your signage strategy: https://bit.ly/2OAVRFL
For now, virtual events are the best and safest alternative, providing many of the same benefits as a physical event. Yet, many marketers are struggling to get them right.
Seven tips from the Promotional Products Association International (PPAI) for developing better campaigns: https://bit.ly/3e7hmbY
The fact is, when designed effectively, a sign can be a part of a solid integrated marketing strategy.
Niching down, reward programs, incentives, community sponsorships, and local network leveraging are all ways to help grow your business during challenging times.
Signs are important to both large and small businesses. Be sure to keep these four things in mind when building your signage strategy: https://bit.ly/2OAVRFL
For now, virtual events are the best and safest alternative, providing many of the same benefits as a physical event. Yet, many marketers are struggling to get them right.
Seven tips from the Promotional Products Association International (PPAI) for developing better campaigns: https://bit.ly/3e7hmbY
If your business isn’t yet utilizing social media, you’re missing out. The benefits of using it are countless, going far beyond what has been covered here. https://bit.ly/3feYici
The fact is, when designed effectively, a sign can be a part of a solid integrated marketing strategy.
Niching down, reward programs, incentives, community sponsorships, and local network leveraging are all ways to help grow your business during challenging times.
Signs are important to both large and small businesses. Be sure to keep these four things in mind when building your signage strategy: https://bit.ly/2OAVRFL
For now, virtual events are the best and safest alternative, providing many of the same benefits as a physical event. Yet, many marketers are struggling to get them right.
Seven tips from the Promotional Products Association International (PPAI) for developing better campaigns: https://bit.ly/3e7hmbY
