It is important to clean your carpets and rugs on a regular basis to keep them fresh and hygienic, as well as improving your air quality they will also last longer, over time all sorts of contaminants get trapped deep in between the carpet fibers. Frequent vacuuming is great, but regular professional deep cleaning (often referred to as steam cleaning) is essential if you want to ensure that your carpets and upholstery are clean and fully deodorized, with that lovely fresh just cleaned smell!