Macy's and DoorDash teaming up is certainly an appealing tactic. But it's only a tactic. What retailers really need to consider. https://www.stealingshare.com/fixing-the-major-issue-for-the-retail-industry-not-so-fast/
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Fixing the major issue for the retail industry? Not so fast. - Stealing Share
QSR magazine's top 50 shows who's succeeding in fast food and who's vulnerable. Branding remains the deciding factor. https://www.stealingshare.com/fast-food-branding-its-the-only-way-to-win/
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Fast food branding: It’s the only way to win - Stealing Share
Has Walmart cracked the code on retail store redesign? In a way, yes. But there are better ways for retailers to create preference. https://www.stealingshare.com/retail-redesign-cracking-the-code/
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Retail redesign: Cracking the code - Stealing Share
During this time, travel marketers should re-evaluate everything they're doing. By asking themselves a few important questions. https://www.stealingshare.com/travel-marketing-now-is-the-time-to-re-evaluate/
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Travel marketing: Now is the time to re-evaluate - Stealing Share
Changing the names of Uncle Ben and Aunt Jemima. Is that enough? And is it even a good idea? https://www.stealingshare.com/brand-renaming-uncle-ben-and-aunt-jemima/
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Brand renaming: Uncle Ben and Aunt Jemima - Stealing Share
The newest part of branding is taking a stance on social issues. Social issue branding is here to stay. https://www.stealingshare.com/social-issue-branding-is-here-to-stay/
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Social issue branding is here to stay - Stealing Share
Three questions to ask yourself before starting any branding project. Otherwise, you become one of these branding fails. https://www.stealingshare.com/dont-be-a-branding-fail-three-questions-to-ask-yourself/
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Don’t be a branding fail: Three questions to ask yourself - Stealing Share
Figuring out brand permission has two avenues. Does it make intellectual sense? And, more importantly, does it make emotional sense? https://www.stealingshare.com/a-case-study-in-branding-permission-mucinex-and-sickwear/
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A case study in branding permission: Mucinex and Sickwear - Stealing Share
If you're a tech marketer and having trouble making your messaging emotional, here's how. https://www.stealingshare.com/how-to-create-emotional-tech-marketing/
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How to create emotional tech marketing - Stealing Share
Marketers, don't cheap out on your research. It's too important. Email marketing is fool's gold. The truth about methodology in market research. https://www.stealingshare.com/dont-cheap-out-on-your-consumer-research/
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Don’t cheap out on your consumer research - Stealing Share
The Travis Scott meal is a hit for McDonalds. But as smart fast food brands know, it's the meaning of the brand that makes it work. https://www.stealingshare.com/fast-food-marketing-too-often-its-just-a-temporary-fix/
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Fast food marketing: Too often it’s just a temporary fix - Stealing Share
Before it was bought by Abbott, we rebranded St. Jude Medical. A case study as a web story on rebranding medical device companies. https://tinyurl.com/y3ook6wb
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Rebranding St. Jude Medical - Stealing Share
Beer marketers, focus on your brand, not the appeal of your breweries. In a category this muddled, only single-minded brands shine through. https://tinyurl.com/y5jwlzz7
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Forget the breweries, only beer branding works - Stealing Share
Looking for a brand agency? What questions to ask to make sure you're getting what you need. https://tinyurl.com/yxnyr2nc
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Choosing a brand agency - Stealing Share - Stealing Share
A web story for marketers and brand strategists: Using human fears, one of the strongest motivators, to create brand preference. https://tinyurl.com/y24le9jj
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Creating Brand Preference - Stealing Share - Stealing Share
A web story on Stealing Share's rebranding of Coverys, a national medical malpractice company. https://tinyurl.com/y64z2rjc
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Stealing Share - Coverys Creative - Stealing Share
What are CPG marketers to do in the COVID-19 era? Turns out the things that worked before - or didn't work - still hold true. https://tinyurl.com/y3btxyyb
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CPG marketing: Nothing’s changed because of COVID-19 - Stealing Share
Strategy powers all great advertising. Not whether it's just entertaining or not. A web story on Amazon's new ad.
tinyurl.com/l3ydfrv8
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Great advertising - Stealing Share
Developing a marketing research strategy means really listening to the results. The cost of clarity is the risk of offense. tinyurl.com/vibise5w
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Marketing research strategy - Stealing Share
Why GameStop? With all the crappy stocks available, why was the GameStop brand chosen?
https://tinyurl.com/y5e9qdxy
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GameStop brand - Stealing Share
Brand naming has become a silly process for many. What you should do instead. Think different. https://tinyurl.com/yyf9ufzc
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Brand naming - Stealing Share
The death of Larry King makes us think about the change in the TV news media landscape. How did we get here? And what we wouldn't do for Larry King interview now. tinyurl.com/3bjn2zk8
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News media - Stealing Share
An epic, in-depth web story on the RadioShack mistakes that doomed the brand. https://tinyurl.com/yxzbwu54
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RadioShack mistakes - Stealing Share