From a fitness model and mentor for a national fitness program and dreamed of owning her own fitness business one day. Her career landed her in Hollywood, California to produce a fitness infomercial due to her success story. The astonishing results energized her to help people of all ages attain the fitness level they desired. She began mentoring people in online forums, worldwide commercials, and infomercials, schools throughout the United States. Ivette Cortiella, Founder/CEO- is a success story. She has appeared in tradeshows and governmental events. Some of her products are in several retail stores throughout the nation, such as Target and Wal-Marts to name a few.
In 2004, with her energy still going strong, she began living her dream and opened her first company, Superfits Kids. She produced and developed her first series of Home DVD Fitness & Wellness programs for children and teens.