Over the past several months, Google has been having conversations with some of the biggest thought leaders across various industries. From the future of live events to the importance of measurement, they've touched upon topics we couldn’t have anticipated in a pre-pandemic world. There’s still so much to uncover but here are the top three insights from The Update to help any business thrive during this time and beyond.
YOUTUBE.COM
Top 3 insights from The Update so far [The Update]
SEARCHENGINEJOURNAL.COM
Google Cancels Support for Robots.txt Noindex - Search Engine Journal
Wishing everyone a fun and safe 4th of July.
Yoast explains how the latest update to its plugin weaves everything together!
In all of our SEO audits we always suggest adding the Schema Markup to your website, however the article states a lot of plugins do not implement it correctly, requiring SEOs to add the code themselves and not through a plugin. Yost is trying to solve this issue for fast and easy deployment of markup that can be easily read and interpreted by search engines and eliminate confusion.
SEARCHENGINEJOURNAL.COM
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup - Search Engine Journal
Businesses with ad accounts not managed by an MCC are receiving emails from Google to manage their campaigns. I love Google Ads, sometimes. But, I wouldn't call them all experts. One day a roomba will be able to manage a PPC campaign.... doesn't mean it's good for business.
"We'll focus on your campaigns so you can focus on your business." Clever, and that's our motto too, but we can't forget about ad spend and max cpcs, crafted campaign setup, data pass back, ROI and goals!
SEARCHENGINELAND.COM
Google tells some advertisers it will handle their campaign management - Search Engine Land
To really get the most out of SEO, it’s important to stay on top of the latest Google Search updates! Google has put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.
How Google approaches SEO - Think with Google
How Google approaches SEO - Think with Google
How Google approaches SEO - Think with Google
How Google approaches SEO - Think with Google
See more at
thinkwithgoogle.com