Remember to stay relevant with advertising. Keeping your audience engaged and making ADs relevant to users will increases your ROI.
THINKWITHGOOGLE.COM
Video ad best practices to catch — and retain — attention - Think with Google
TechNola Visual Communications updated their phone number.
Great Case Study proves that creative is very important to holding your target audience's attention.
Case Study:
"Nectar tested a variety of different creative executions varying in length and format against similar audiences. Using intent signals, ads were served to people in-market and actively looking for a mattress.
While one might assume that the shorter ads would have worked better, the brand found that people were more engaged with the longer version of the ad, which also influenced purchase decisions.
The longer creative lengths lowered the cost per acquisition and proved to be the most efficient format for helping people make a purchase decision. The brand also took a mobile-first creative approach, leading to a 10% better CPA on mobile when compared to desktop."
https://youtu.be/Klp107HNOaI
YOUTUBE.COM
Nectar Sleep - The most effective ad on YouTube
TechNola Visual Communications updated their info in the about section.