90% of information transmitted to the human brain is visual.
With that being said, your images should be optimized for SEO.
Optimizing your images for SEO helps make your website and content more appealing and helps strengthen the image of your brand.
When it comes to looking for imagery to represent your brand, try to be as unique as possible.
Remove images that are unnecessary because they can affect your conversion rate.
Pay attention to the sizing of your images and use distinct metadata.
Image SEO is a crucial part of your SEO strategy, be sure you are maximizing it's potential.
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Our next blog post is live on our website. 💌
Go and check it out and let us know your thoughts.
#thekoolsource #technologynews #techtrends #socialmediaagency #newblog #newblogpost
Red Bull is another company that has
When it comes to their marketing strategy, Red Bull employs 3 tactics:
Red Bull focuses on three significant tactics to attract its target audience:
- Publishing great content
- Having publicity stunts
- Sponsoring / Creating events
Swipe to see how Red Bull has proven itself to be a leader in marketing strategy and implementation.
: The content that the Red Bull marketing team creates is on the same level as other major media outlets that their audience might consume content from.
Colossal publicity stunts: Red Bull takes “Go Big or Go Home” to the next level by producing massive stunts that cause everyone to freeze and watch what happens.
Sponsoring or creating events: Red Bull proved its marketing prowess by taking their product and associating it with things their audience loves by sponsoring or creating events for them.
Social media and hashtag usage go hand in hand.
When we talk about hashtags we typically are talking about Instagram, but hashtags can be used on almost any social media platform.
Hashtags are keywords that are attached to your post that help users find your content.
On YouTube hashtags can increase your discoverability. Use branded, location, or niche hashtags to put your content in front of people who are looking for content similar to yours.
There a 3 places hashtags can go on YouTube: in the video description, above the title, or in the title.
Try to stay under 4 hashtags. If you are struggling to pick the right hashtags, use hashtag generating tools or look at videos from top performers to see what tags they are using.
Hashtags improve your SEO; you should be using them if you want your videos to perform well.
Organic Rankings and Adwords make up the components of Search Engine Marketing (SEM).
Adwords is a platform that advertisers can use to position their ads on Google and other various websites.
Organic Rankings or SEO deals with getting better rankings in the search results pages of major search engines.
The biggest difference is organic rankings are not paid and Adwords are paid. Your organic traffic will increase with the help of your content. With Adwords, once your budget runs out, your ad will be removed from the search engine.
The best way to achieve your goals is by being yourself. You can't climb your ladder to success by trying to walk in someone else's shoes.
Color is the mother tongue of our subconscious mind. A perfect color can bring a business a huge fortune. But, choosing the perfect color is no easy task. Here are some tips on color psychology that can help you choose the best color.
Want to learn more about colors and branding? Go to our site and check out our most recent blog post 💌.
Let us know your thoughts.
Today is World Day of Bullying Prevention.
As a digital marketing agency, we know the impact cyberbullying can have on individuals and businesses.
Every call, email and text is chance for you to send more love into the world. Stop cyber bullying.
Join us in solidarity to stop bullying.
Our next blog post is live on our website. 💌
Go and check it out and let us know your thoughts.
What is Negative SEO?
Negative SEO is the practice of using unethical tactics to lower a competitor's rankings in search engines.
Types of Negative SEO include link farms, spammy backlinks, hacked websites, and fake reviews.
These tactics can affect your rankings. Although there is no definite way to prevent it, be sure to keep an eye on your site and use SEO tools to help minimize these occurrences.
#searchengingeoptimization #digitalmarketingagency #digitalmarketingtips #atlantabusiness #thekoolsource
UX design and marketing go together like peanut butter and jelly. They both strive to make products as desirable to customers as possible.
UX can help lead to clearer marketing messages, drive conversions, and invoke positive emotions about your brand.
Swipe to see some UX tips you should keep in mind.
#graphicdesigner #uxdesign #uxdesigner #digitalmarketingagency #digitalmarketingtips #atlantabusiness #thekoolsource
Spotify is a digital streaming service that gives you access to millions of songs and podcasts.
When it comes to music streaming services, Spotify is one of the top contenders in the game. Through their stellar marketing campaigns, they have managed to capture the hearts and minds of millions of users worldwide.
Spotify never fails to keep up with the culture and be relatable.
Campaigns such as "music for every mood", "#2018Wrapped" , "2018 goals", and "Thanks, 2016. It's been weird." have helped keep Spotify at the forefront of our minds.
Swipe to see some lessons we can take from Spotify.
#spotify #digitalmarketingagency #digitalmarketingtips #atlantabusiness #thekoolsource
When making our workplaces more diverse, inclusive, and empathetic, be sure to consider your supplier diversity. Suppliers are trusted partners that help serve our communities, and supplier diversity can add value and grow your top line.
Our CEO, Eric Woodson, will be one of the speakers. He will take part. in the discussion about what supplier diversity is and why it is important, the benefits of supplier diversity, and how to grow your revenue through supplier diversity.
Join this webinar and learn how supplier diversity can bring value to your organization.
Visit National Apartment Association website for registration details.
In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. You utilize the growing social media trend, video.
Read the full blog and learn more.
http://ow.ly/yYKt50BWurU
39% of small business owners are podcasts users, but that number should be much higher.
The 61% of users who are not utilizing podcasts are missing out on a powerful medium that can help build trust, establish a following, and position you as a subject matter expert in your industry.
With the number of podcast listeners continuing to rise, you should take advantage of this opportunity and start your podcast today
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution.
Now, they are continuing to expand and recently introduced new features you might love.
Check out our most recent blog post and let us know your thoughts.
#digitalmarketer #newblogger #myblog #thekoolsource #newblogpost
Consider this: People remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear.
Let’s remix the statement above, Content is definitely King, but now video is Queen and the lady still rules the house.
In fact, 85% of users in the US watch videos on their devices. 8 out of 10 users have purchased from a brand after they saw a video they created (Oberlo).
Check out the blog here: https://thekoolsource.net/youtube-igtv-tiktok-leveraging-video-content/
#digitalMarketing #digitalworld #buildbrands #marketingagency #creativecontent #contentisking #digitalmarketingtips
October is Breast Cancer Awareness Month. Join us in recognizing and honoring those who have been diagnosed with Breast Cancer.
Support The Fight.
#supportthefight #breastcancerawareness #breastcancermonth #thekoolsource #survivor #prosperity
Video Link: https://youtu.be/fO2ppDLrRaE
In the wake of racial injustice and rising tensions in our country, there is a very specific place where the lack of diversity is loud but often not addressed. It is visible in our jobs, in our offices, and to our teams. It is hidden in plain sight, and it speaks volumes to clients, stakeholders, and greatly impacts recruiting whether you know it or not. It is the team page on your website and the key component that is missing, this is the absence of diversity with faces of Black employees and people of color.
Read the full blog : www.TheKoolSource.net
YOUTUBE.COM
Melissa D. White: Where are the People of Color on your Websites?
"There's no place like home, especially during the holidays, and we want to help make this season more special than ever! The Kool Source wants to give 3 lucky people a roundtrip flight for the holidays ✈️!
Here’s how to enter 👇🏼
1️⃣ Upload a video no longer than one minute to Instagram
2️⃣ Tell us about why you deserve to win the flight
3️⃣ Upload the video to your Instagram account with the hashtag #TKSHolidayFlight and tag @thekoolsource
4️⃣ Follow @thekoolsource on Instagram
5️⃣ For an extra entry tag 3 Friends
Follow these steps and you will be entered to win a free flight up to $350 to the destination of your choice 🛩.
The giveaway ends Friday, November 27th.
The winner will be announced on Monday, November 30th! Good luck ✨.
Video Link: https://youtu.be/lK-di8en4ys
Companies are choosing the side of history they will be on, our question to you is do you consider the impact of the photos on your company team page? Does the presence or lack of diversity on the team photo page affect you and your company culture?
YOUTUBE.COM
Melissa D. White: Should I be afraid to show my brown face? Or Will I be judged?
Why is branding so important these days?
It’s simple.
Branding makes or breaks your business.
People, especially the young generation, nowadays care about brand identity so much that it is almost integral to their identity.
So, even if you offer an excellent product/service, a lack of proper branding will lead to failure.
How can you make a strong brand that your clients will love and vote with their wallet?
Check out our most recent blog post to find out.
Yesterday was National Entrepreneurs' Day.
Every business starts with a bright idea, thank you for yours.
We established the three core competencies of our organization to ensure that we hired new team members who scored well in the categories of competency, culture, and capacity. One major consideration in this process is how we as a company would be considered by potential candidates and clients based on the visible presence and persona of our team.
Check out the full blog: www.TheKoolSource.net
Bem Joiner is one of the co-founders of Atlanta Influences Everything, a brand, and a creative consultancy focused on combining civic, corporate, and cultural understanding to harness the influence of Atlanta culture to do good and connect communities.
Joiner is a native of Atlanta GA who immersed himself in all facets of Atlanta’s culture. He and his co-founder Ian Ford saw how Atlanta truly influences everything and thus the brand was born.
The mission of Atlanta Influences Everything is to preserve and share the culture of Atlanta. They want to discover why people are here and why they decided to create greatness while being here.
Check them out here: Atlanta Influences Everything
Our PPC strategy helps companies thrive through results-driven digital marketing initiatives that help make sure every penny you spend counts.
We don't trust our gut. We trust data.
Learn more here: www.thekoolsource.net
#digitalmarketingagency #smallbusiness #atlanta #atlantabusinessowner #marketing #businessowner #business #entrepreneur
Today we want to highlight Courtney Anderson, the co-founder of Vibe Ride. In 2012, Anderson moved to Atlanta and saw the need to bring indoor cycling together with the city’s top instructors.
Anderson has helped to create a community that showcases fitness instructors and also makes it accessible to experience amenities and fitness technology that are present in high-end boutique studios.
Vibe Ride has two locations in Atlanta. Check out their page here: Vibe.Ride
To help small businesses, Instagram released different features to help businesses get the most out of the app.
Read more about those features on our blog: https://thekoolsource.net/instagram-features-and-the-future-of-social-media/nstagram Features and the Future of Social Media.
#digitalmarketingagency #smallbusiness #atlanta #atlantabusinessowner #marketing #businessowner #business #entrepreneur
Roy Scott is the Founder and CEO of Healthy Hip Hop, an online platform powered by the arts and social interaction.
Scott is a Kansas native who saw the need to shift the messaging around Hip Hop. Scott brought his business to Atlanta to take part in the TechStars program. This program helped to establish Healthy Hip Hop as a tech company that is closing the gap between education and hip hop.
Healthy Hip Hop maintains the vibe and energy of mainstream hip-hop but ensures the content is focused on teamwork, self-esteem, and other positive attributes. They are also working directly with schools and parents to improve engagement for the new distance learning models brought by the COVID-19 pandemic.
Check them out here: Healthy Hip Hop
#atlanta #blackownedbusiness #atlantabusiness
You create your own opportunities. If you want something, go get it. If the opportunity doesn't exist, create your own. The world is your canvas.
#digitalmarketingagency #smallbusiness #atlanta #atlantabusinessowner
