The New Stand is about the new. Not about improvements, not about imitations, not “the next logical step”; The New Stand is a reinvention of our unloved centers of transit and an upheaval in our routines. With a focus on new products, new media, new space, new feeling, and new experiences, The New Stand must always compel people to stop in and always be worthwhile enough for them to return. Regularly.
The New Stand has to work harder with smaller spaces in smaller time frames, leveraging clever solutions, smart tech, and simple executions. Build something special to scale, and repeat.
The New Stand is about the now, but it is not niche, not exclusive, and never intimidating. Open to all, but all about the everyday, The New Stand is about the new.