As we try to move forward from the heartbreaking loss of Ruth Bader Ginsburg this past weekend, we celebrate her on International Day of Peace for her tireless efforts and impactful contributions towards equality and peace. Across the country, iconic imagery has been popping up in her honor like
this tile sign for 50th Street Station in Manhattan: https://bit.ly/3ck9SiR
and her lace collar placed on "Fearless Girl": https://bit.ly/2ZWa0jK
These subtle guerilla tactics create an emotional reaction in all who see them, and act as a constant reminder of what she fought for.
#RBG #internationaldayofpeace #womensrights #futureisfemale #iconic #icon #guerillamarketing
📷: The New Yorker: https://bit.ly/3cq70kz
The Pineapple Agency updated their website address.
We want to wish our BAD ASS Creative Director Brianna Huynh a Happy Birthday! You are a fearless leader on The Pineapple Agency team and your class and style elevates and inspires everyone around you. Now go enjoy your special day by being outside and playing lacrosse.
It's hard not to root for our local NBA 🏀 team, the Denver Nuggets as they head into Game 7 of a tied series tonight for the Western Conference Semifinals! Looking out over Pepsi Stadium, we are reminiscent of the awesome projection mapping project we executed last year with Anheuser-Busch and the Nuggets. We projected large scale moving images of Nuggets players with Bud Light and Budweiser branding on the side of the Pepsi Center to promote the product and get fans pumped about the games. We're getting goosebumps just thinking about it all. Nuggets vs. Clippers — who ya got? ⬇️
#DenverNuggets #Basketball #PepsiCenter #Denver #WholeNewGame #MileHighBasketball #Arena #SportsMarketing #BudLight #Budweiser
Meet our Fall 2020 intern Katie Guy! Katie will be helping out the Accounts and Marketing teams with projects for her fall semester of college. Read on to find out more about her!
#internship #pineappleteam
https://bit.ly/32j1ooH
WEAREPINEAPPLE.CO
Meet Our Fall 2020 Pineapple Agency Intern | Katie Guy
We're committed to moving the needle in experiential and to helping clients push boundaries as industry leaders. We've recently been honored as a Top 100 IT List agency by Event Marketer and a Chief Marketer Pro Award winner and we've got so much more creative juice to share.
Curious about how we can help your company stand out in the pandemic and beyond? Let's talk: https://bit.ly/33acpb6.
#eventmarketer #marketingagency #experiential #experientialmarketing #eventmarketing #awardseason #thepineappleagency #festivalmarketing
We know you can’t take us out to the ballgame right now (we’d settle for some peanuts and Cracker Jack) — so instead check out our latest blog post to discover how brands are bridging the gap between TV screens and stadium seats for a reimagined fan experience: https://bit.ly/34SKoGa
THEPINEAPPLEAGENCY.COM
Sports and Experiential Marketing - What's the new play?
Indigenous Peoples' Day is officially observed in many locations across the United States on the second Monday of October. The holiday celebrates Native Americans and honors their histories, cultures, and lived experiences. Today we’re pausing to read living Native writers.
Our recs:
Tommy Orange’s “There There”
Robin Wall Kimmerer's “Braiding Sweetgrass”
Natalie Diaz’s collection “Postcolonial Love Poem”
Check out a list of audiobooks from The Seattle Times here: https://bit.ly/3iFPABU
SEATTLETIMES.COM
Next week is Indigenous Peoples’ Day. Mark the date with these 7 audiobooks by Indigenous authors
We’re all figuring out how to meet this moment together. Need inspiration? Our former collaborator Budweiser is pairing creativity with hyperlocal execution to stay true to its brand and reach a new generation: https://bit.ly/3jitRkM via The Drum
THEDRUM.COM
Budweiser is going hyperlocal in 2021 to attract younger drinkers
Horror fans are in for tricks *and* treats this month with Hulu’s approach to a hybrid Halloween film fest in Los Angeles. How will they be creating a pandemic-friendly live event? Get the spooky deets here: https://bit.ly/34g83A5 via Adweek
ADWEEK.COM
Hulu Creates a Spooky Halloween Drive-In With Photo Ops
Add “The Art of the Pop-Up” to your must-read list and produce a pop-up shop that not only succeeds locally (and safely), but keeps customers looking for where you’ll be next: https://bit.ly/2Gr2oPq
WEAREPINEAPPLE.CO
5 Tips to Create a Successful Pop-Up Shop - The Pineapple Agency
Creative marketing generates better ROI. Read our Michelin-partnered case study from Daytona Bike Week to catch up on the stats and learn how delivering unforgettable experiences creates brand awareness and unprecedented conversion rates: https://bit.ly/2HNpkcl
WEAREPINEAPPLE.CO
Michelin at Daytona Bike Week - The Pineapple Agency
As experiential marketers, we understand the value of an audience’s authentic emotional connection when they attend in-person events — it’s the magic that helps brands cut through the clutter! While in-person is not an option for many right now, this feature from Event Marketer describes how to create a memorable and meaningful main stage experience while we embrace virtual and hybrid events:
EVENTMARKETER.COM
Six Tips for Creating an Impactful Main Stage Experience
Remember when we teamed up with Camp Bow Wow, the nation’s largest doggy daycare chain? By creating a replicable kit and detailed production plan, we activated in five different cities at the same time – amplifying earned media and leading to three million social media impressions.
Case closed: The Pineapple Agency knows how to take the show on the road. Need help evolving your brand’s strategy for the mobile age? Let’s talk: https://bit.ly/2FAV43B
Live events are making a comeback — and we love to see it. Last weekend, our neighbors to the north at Aggie Theatre held their first live music performance since March with electronic duo Break Science.
Safely limited to 100 attendees, the show was the first of many scheduled through the end of the year — culminating in a New Year’s Eve show with local favorite Gasoline Lollipops. 10/10 would recommend: https://bit.ly/37leyEy via Denver Westword
WESTWORD.COM
Aggie Theatre Reopening for the First Time Since March
With The Pineapple Agency’s Hybrid Events Evaluation Tool, we’ve designed a simple way for brands to determine their marketing strategy in 2021. Take our quiz to see which path forward — virtual, IRL, or hybrid — will yield the best ROI for your brand’s future: https://bit.ly/3lQAqfk
#TBT to our collab with Hansen's Soda on Fresh Coat Mural Fest! We booked five national acts for the festival — including RJD2, Poolside, and Viceroy — and brought in twelve of the most influential graffiti artists in the world to produce an unforgettable experience for Hansen’s loyal fans. Check in here to learn more: https://bit.ly/33JTZQ7
We love seeing this piece in Adweek on how AFROPUNK embraced a digital model for this weekend’s “Planet Afropunk: Past, Present and Future is Black” festival. Read on to learn about how brand authenticity shaped this year’s event sponsors:
ADWEEK.COM
Inside Afropunk's First Digital Festival
Oh, ye of little faith! Forbes is restoring hope for #SmallBizSaturday with their spotlight on small businesses that have not only managed to survive in unprecedented times, but are flippin’ thriving:
FORBES.COM
Survivors & Thrivers
Happy Thanksgiving from The Pineapple Fam! Before stuffing the bird and kicking back with some football, we’re counting our blessings.
We know we can’t all be gathered around the dinner table right now, but holy sh*t do we miss it! Today we’re reminiscing about the influencer farm-to-table dinner we produced for Blue Sky Soda at The Lyons Farmette, which drove more than a million social media impressions for our client. Get the case study: https://bit.ly/36EfRwt
What qualities do you look for in an agency partner? At The Pineapple Agency, we pride ourselves on creativity, agility, and the intangible magic we bring to our clients’ biggest projects.
We couldn’t agree more with this piece from The Drum on how agency inventiveness can prove value to brands wrestling with doubt: https://bit.ly/3pu7Y5B
THEDRUM.COM
How agencies can prove value to clients wrestling with uncertainty
You imagine it — we create it! Partner with The Pineapple Agency for everything that makes a virtual party merry and bright, including:
🍍 Custom invitations, mailers, and unboxing experiences
🍍 Custom-designed gifts and giveaways
🍍 Production, set design, backdrops, and VR
🍍 Talent acquisition, entertainment, and access to our network of influencers
🍍 Award-winning broadcast-level video production (live and pre-recorded)
Get the rest of our party-planning checklist here: https://bit.ly/35CS3tQ
Standing out in a sea of tradeshow booths is simple when The Pineapple Agency captains your brand’s ship! As an agency with more than 100 years combined experiential marketing experience, we build fabrications that are eye-catching but also interactive, easy to set up, and sturdy enough to weather multiple show transitions. Bring us aboard in 2021: https://bit.ly/352DsHA
THEPINEAPPLEAGENCY.COM
Trade show Booths - Full Production, Fabrication, and Installation
Recently, Unbothered — a sub-brand for Black women from Refinery29 — beat virtual fatigue and outperformed industry benchmarks by producing a virtual event that mirrored the joyful experience of being at the hair salon. Read the inspired strategy details in Adweek’s story here:
ADWEEK.COM
How Refinery29's Unbothered Strategizes Virtual Events
Who are we? Thinkers, strategists, innovators, problem solvers, marketers, creatives — we’re an independent experiential agency dedicated to playing every role in your brand’s latest activation.
We
Are
The Pineapple Agency.
#ExperienceExtraordinary has arrived: https://bit.ly/3jwnivJ
Did you hear the news? Our work is our passion. And it’s anything but ordinary.
Long story short: It’s always a good time to #ExperienceExtraordinary. Get experiential with The Pineapple Agency today: https://bit.ly/2NHSInj
In honor of tomorrow's big game, we’re throwing it back a few Super Bowls to our 2019 Under Armour #Victory activation featuring none other than six-time champ Tom Brady.
With only two days’ notice, The Pineapple Agency planned the entire experience — from designing signage to securing last-minute printers, vendors, and more. Sometimes, last-minute is the name of the game: https://bit.ly/3cs0dZP
Built on hustle. Sustained by passion. The Pineapple Agency creates moments that matter — over and over: https://bit.ly/2MpQfgI
Ready to get experiential?
Creatively, strategically, logistically, and operationally, The Pineapple Agency has your back from A to Z: https://bit.ly/3j3u9wA
New year. New us. Are you ready to #ExperienceExtraordinary this week?
