Join us in bringing light to the darkness of cancer! THD'ers have formed a fundraising walk team for Light The Night, hosted annually by our partner The Leukemia & Lymphoma Society. This year, the event is taking place virtually all across the country during the month of October. Please go to https://hubs.li/H0wQnCD0 to support (or join!) our team. Any gift is greatly appreciated because even the smallest contributions add up! #CancelBloodCancer #LightTheNight #DoingGood
We’ve been busy in our home laboratories these past few months... doing what, you ask? Giving our business intelligence dashboards a makeover! In fact, you might say we've put them into hyperdrive. Check out the video for a peek inside THD lens and then let THD's Data Nerds give you a tour in our latest blog post https://hubs.li/H0wS19C0
It's #WorldAlzheimersDay, a day when people all over the world honor those we've lost to this terrible disease and recommit ourselves to finding a cure. We at THD are proud of our partnership with the Alzheimer's Association and the small role we play in helping them create a world without Alzheimer's and all other dementia. Cheers to the incredible work you're doing today and everyday throughout the year! #ENDALZ
During #BloodCancerAwarenessMonth, please join our partner The Leukemia & Lymphoma Society in their efforts to find cures and provide support for patients and families living with blood cancer. #CancelBloodCancer
No doubt, the back-to-school season looks a little different for many of our families this year. But some things just don't (or won't) change, like back-to-school photos. In honor of the season (but mostly for your enjoyment!), sharing some of our employee favorites from back in the day. #backtoschool #throwbackthursday
Your social media ad copy matters! It may be the only opportunity you have to make an impactful first impression. To help you do just that, we've created an infographic with everything you need to know to craft effective and data-driven social media ads. Download it free today by clicking below!
https://hubs.li/H0xBK870
THDINC.COM
THD's Free Downloadable Social Media Ad Copy Infographic!
Responsible for creating Year End social media content? We've got you covered! Check out our latest blog post for a complete rundown of data-driven best practices for crafting effective social media ads: https://hubs.li/H0xstRf0 (spoiler alert: less is more!) #socialmediaadvertising #nonprofitfundraising
THDINC.COM
Less is More: Your Data-driven Guide to Effective Social Media Ads
Tomorrow (Saturday, October 17) is International Day for the Eradication of Poverty. Our partners Mercy Corps, Project HOPE & Save the Children US are working everyday to #EndPoverty around the world. We are inspired by your life-saving and life-changing efforts. For more information and to join the campaign visit: https://hubs.li/H0y50kB0
UN.ORG
International Day for the Eradication of Poverty | United Nations
Analysis paralysis is real; it afflicts marketers and fundraisers like us every day. But have no fear, the THD data nerds are here to help! Our latest blog post surfaces several COVID-era performance trends that matter to you in the here and now: https://hubs.li/H0xYVCP0 #marketinganalytics #nonprofitfundraising
THDINC.COM
A COVID-Era Diary of a THD Data Nerd
No costumes or haunted hallways at THD's Lincoln, MA headquarters this year, but that didn't stop us from getting into the spirit. THD'ers photographed and submitted their own carved masterpieces for our 2020 Halloween Pumpkin Carving Contest. Kids and pets got in on the action, of course. Happy Halloween!
With channels and touchpoints galore, the donor journey has gotten pretty convoluted over the years. And that means it's getting harder to evaluate the impact of your varied fundraising strategies. Enter the attribution model! In THD's latest blog post, we'll walk you through the different types and help you choose the best one for your organization: https://hubs.li/H0yTtq20 #marketinganalytics #nonprofitfundraising #marketingattribution #googleanalytics
THDINC.COM
What Attribution Model Is Best for Your Organization?
To honor our military service members past and present on #VeteransDay this year, join our partner Wounded Warrior Project for their “Honoring Our Warriors” virtual celebration. More details below. The THD team salutes United States armed forces members and America’s heroes — thank you for your service on this day and every day!
Honoring Our Warriors: Virtual Veterans Day Celebration
Wounded Warrior Project was live.
November 9 at 11:30 AM ·
"Honoring Our Warriors" – a nationwide virtual Veterans Day celebration.
From WWII to Post-9/11, hear from generations of veterans on what this day means to them. NFL alum Jesse Palmer hosts the celebration and includes musical performances from multi-platinum singer Sara Evans, male a cappella group Straight No Chaser, and the Army Field Band.
🎥 Watch this broadcast right here on our Facebook Page or from our YouTube Channel: https://wwp.news/3pfstCC
Learn More: https://wwp.news/3524W00
Make A Donation: https://wwp.news/3eF0jMC
Wounded Warrior Project was live.
November 9 at 11:30 AM ·
"Honoring Our Warriors" – a nationwide virtual Veterans Day celebration.
From WWII to Post-9/11, hear from generations of veterans on what this day means to them. NFL alum Jesse Palmer hosts the celebration and includes musical performances from multi-platinum singer Sara Evans, male a cappella group Straight No Chaser, and the Army Field Band.
🎥 Watch this broadcast right here on our Facebook Page or from our YouTube Channel: https://wwp.news/3pfstCC
Learn More: https://wwp.news/3524W00
Make A Donation: https://wwp.news/3eF0jMC
Familiar with the concept of attribution, but aren’t quite sure where to begin? In our latest blog post, the THD Data Nerds take an attribution novice down the yellow brick road to demystify attribution once and for all. Join us, no ruby slippers required: https://hubs.li/H0Bbqkx0 #marketinganalytics #nonprofitfundraising #marketingattribution
THDINC.COM
Lions & Tigers & Attribution, Oh My!
This has been a year punctuated by unimaginable loss, pain, injustice, and uncertainty. However, we at THD remain inspired by the work that non-profit organizations across the country and around the world are doing every day. We are in awe of your perseverance and sacrifice in the face of so many seemingly unsurmountable challenges. On behalf of all of us at THD, wishing you and your families the very best this Thanksgiving! Although many of our tables will not be as large this year, please know that you will be sitting alongside us.
In no year in recent memory has the work of the social impact sector been more important than it has been in 2020 — and there's no doubt that need will remain high as we look ahead to 2021.
Today on #GivingTuesday THD'ers are shining a light on the life-saving and life-changing causes we care about most deeply. Please join us by sharing and tagging the non-profit organizations you're supporting today. #TogetherWeGive #DoingGood #SocialImpact
Did you hear that rumbling? 2020 has felt like the Earth’s tectonic plates are moving under our feet. So how have the events of this year shifted donor attitudes & expectations? THD set out to answer that very question with research we fielded postelection. And what we learned may surprise you. Read the key takeaways and download the free report on THD's blog: https://hubs.li/H0CMZzB0 #nonprofitfundraising #marketresearch #2020insights
THDINC.COM
2020’s Shifting Plate Tectonics: Impact of 2020 Events on Donor Attitudes and Expectations
This year, sharing our gifts is more important than ever. So during this holiday season especially, our clients are inspiring us with the hope they are bringing to millions.
From our THD family to yours, wishing you a happy holidays and best wishes for a brighter 2021!
They grow up so fast! A postelection survey fielded by THD suggests that 2020 has prompted shifts in charitable giving attitudes among Millennials and Gen Zers, shifts that are worth noting for the long haul. Learn more and download the full report on THD's blog: https://hubs.li/H0CMTjk0
As a snowstorm bears down on THD's home base here in the Boston area, sharing a sampling of our team's snow-themed artistry from our first snowstorm of the season back in December, when THD'ers got outside to compete for best snowperson.
Happy snow day from your friends at THD!
It's true, the end of third-party cookies is coming, but it's NOT time for us digital fundraisers to hit the panic button. In our latest blog, we'll show you how to navigate the future of targeted digital advertising, cookie free: https://hubs.li/H0F_b8p0 #digitaladvertising #nonprofitfundraising #onlineprivacy
We are thrilled to announce that seasoned marketing executive, Kellie de Leon, has recently joined the THD team in the role of Vice President, Account Management. Kellie brings a blend of agency and client-side experience across a variety of industries and non-profits. “Kellie has a diverse skill set including strategy, direct marketing, and digital spanning content, email, and social media marketing — experience and expertise that will create immediate value for our clients,” says Linda Williams, Chief Strategy Officer at THD.
“I have always sought ways to combine the skills I have, and the way I want to show up in the world, with a way to make a meaningful impact,” Kellie explains. “When I left the non-profit world to work in B2B marketing several years ago, it was with the goal of expanding my skills to one day return to the non-profit sector with a new perspective. And I'm delighted that day is finally here!”
So are we, Kellie. We look forward to the positive impact Kellie will be making for our clients and the non-profit sector in the years ahead. Welcome aboard!
Today's the day! The 2021 ANA Nonprofit Federation Winter Conference kicks off in a few short hours.
Join us at 3:10pm EST for a jam-packed 15-minute Thought Leader Session covering the building blocks of Audience-First fundraising strategy, with real-life insights from Feeding America over the last year.
It's 15 minutes you won't want to miss!
#ANAnonprofit #nonprofitfundraising #marketingstrategy
Are you attending the ANA Winter 2021 Nonprofit Federation Winter Conference, kicking off tomorrow? THD will be there, and we're thrilled to be hosting a Thought Leader Session with our partner Feeding America. Join us at 3:10pm EST for an insightful and jam-packed 15-minute session covering what it takes to transform your fundraising program with an Audience-First strategy. #ANAnonprofit #nonprofitfundraising #marketingstrategy
Have the events of the last year left you searching for more of what matters most? Our newest team member, Kellie de Leon, Vice President, Account Management, shares how the 2020 tumult inspired a pivot back to not-for-profit marketing, and what it was about THD’s mission, values, and people that made our company the ideal place to land. If you’ve been considering a career move, read and see if you might find what you’re searching for here, too. #DoingGood #NonprofitMarketing #PassionAndPurpose
https://hubs.li/H0HT0m_0
THDINC.COM
My Pandemic Career Pivot: Finding More Meaning In Work
Missed this? No worries. We got you. Click and watch the presentation from the ANA’s 2021 Nonprofit Federation Winter Conference about an Audience First Fundraising Strategy. Hear THD’s own Chief Strategy Officer Linda Williams and Feeding America’s SVP of Digital & Direct Marketing Liz Nielsen walk through the building blocks of a systematic, strategic approach to develop deep connections and retain donors at a time of disruption and acceleration.
Audience First: Recalibrating Your Fundraising Program to Meet the Moment https://hubs.li/H0JsLpQ0
THDINC.COM
Audience First: Recalibrating Your Fundraising Program to Meet the Moment